Amy Bicknell

Experience

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  Swedish Match

  Sept 2002 - Apr 2004

  Business Manager

  Worked with the following brands: Bryant & May, Brymay, Swan, Cricket, Poppell, Ship, Englands Glory, Scottish Bluebell & Cooks

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  Wyeth Consumer Healthcare

  Aug 2005 - Jan 2009

  Business Account Manager

  The brands I was responsible for was: Anadin, Centrum, ChapStick, Robitussin and Preparation H. Working within the Pharmacy, Cash & Carry, Wholesale and Grocery segments.

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  Energizer Holdings

  Jan 2009 - Feb 2012

  Business Account Manager - Asda & J Sainsburys

  Worked on Asda and Sainsburys on the following brands. Wilkinson Sword, Banana Boat, Hawaiian Tropic and Wet Ones.

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  Philips

  Feb 2012 - Aug 2017

  Working with the largest Health & Beauty Retailer in the UK, my role was to manage all Personal Care Categories. I had direct line accountability for one Sales Executive and dotted line responsibility for an Account Manager. •Delivered three years’ of sustainable growth in a mature market. •Created and implemented a three year strategy for my retailer, including defining strong leading KPIs, which resulted in the Retailer securing the No.1 Market Share position for Philips’ men’s electrical grooming category * Winner of the Leadership Team ‘Eager to Win’ annual award and Salesperson of the Quarter on three occasions Show less

  • Senior Sales Manager - Head of Grocery Channel

    Jan 2017 - Aug 2017

  • Senior Sales Manager (NAC) - Head of the Retail Channel

    Jan 2015 - Apr 2017

  • Senior National Account Manager Boots

    Feb 2012 - Jan 2015
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  Coty

  Aug 2017 - Jul 2019

  Head Of Trade Marketing (TM Director), Consumer Beauty

  Managed a department of up to 188 people, 6 direct reports covering: Trade Marketing Cosmetics, TM Hair, Scenting and Styling; Permanent Merchandising, Design Team Studio & POS, Category Management and In Store Excellence. Responsible for creating and delivering the 5P strategy and managing large budgets including CAPEX across all brands.

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  Mars

  Sept 2019 - now

  Working within a newly formed department as part of Mars Wrigley Digital Transformation journey. I was fully immersed for 12 months undertaking maternity cover, leading Digital Capability in the European markets. Leading a team of 7 specialists within Search, Activation, Perfect Digital Store, eRTM, Asset Management, Capability assessments, Amazon Acceleration, Marketplace and On Demand Delivery. Working closely with Content teams, Markets, Regional Marketing, Market Sales Leads in Europe/Channels and Digital Analytics to create strategies, insights for action and recommendations. (Maternity Cover) Show less

  • Discounter Channel & Customer Demand Planning Director

    Feb 2023 - now

  • Mars Wrigley eCommerce Regional Capability & Acceleration Lead ( Europe)

    Feb 2022 - Feb 2023

  • Trading Director - Tesco Group

    Sept 2019 - Feb 2022