
Ozair Akhtar

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About me
Digital Marketing Analyst & Strategist | SEO/SEM PPC Expert | E-commerce Growth Consultant | Social Media Marketing Expert | AI & ML/DL Enthusiast | Data Analyst | Data-Driven Insights | x Alibaba Group
Education

Karachi University
2009 - 2010B.Com - Bachelor of Commerce Accounting, Statistics, Economics and EnglishDuring my B.Com at Karachi University, I gained a solid foundation in key areas like accounting, statistics, economics, and English. The program equipped me with essential skills for a successful career in commerce, finance, and business. Karachi University, one of the top-ranked institutions in Pakistan, provided me with valuable academic and professional insights, making it an ideal choice for students pursuing commerce degrees. This experience not only enhanced my knowledge but also prepared… Show more During my B.Com at Karachi University, I gained a solid foundation in key areas like accounting, statistics, economics, and English. The program equipped me with essential skills for a successful career in commerce, finance, and business. Karachi University, one of the top-ranked institutions in Pakistan, provided me with valuable academic and professional insights, making it an ideal choice for students pursuing commerce degrees. This experience not only enhanced my knowledge but also prepared me for real-world challenges in the business sector. Show less
Experience

ENet Technologies
Aug 2010 - Oct 2012I worked as an SEO at Enet Technologies and Enet Technologies specializes in SEO-SMO-SMM-SEM, Graphic Designing/ Website Designing, Website Development and Software Development.
SEO-SMO Executive
Nov 2010 - Oct 2012Trainee SEO
Aug 2010 - Oct 2010

Freelance
Jan 2011 - nowAs a Digital Marketing Consultant, I partner with businesses to develop and execute robust digital strategies that drive growth and engagement. Specializing in omni-channel marketing, I leverage my expertise in SEO, SEM, social media, email marketing, and content strategy to deliver measurable results. With a keen focus on ROI, I analyze market trends and consumer behavior to optimize campaigns and enhance brand visibility. I have a proven track record in creating compelling digital assets and campaigns that resonate with target audiences across diverse industries. Utilizing tools such as Google Analytics, HubSpot, and Hootsuite, I provide actionable insights and recommendations to achieve business objectives effectively. Whether you're looking to increase website traffic, generate leads, or strengthen your online presence, I'm dedicated to driving your digital success. Show less As a Freelance Business Growth Consultant for Startups & Small Businesses since 2014, I have provided high-quality services to a diverse range of businesses, from startups to established small enterprises. With expertise spanning various industries and regions, I specialize in:Tailored Growth Strategies: Crafting customized plans to drive revenue and scale operations.Operational Efficiency: Streamlining processes to improve scalability and profitability.Market Positioning & Customer Acquisition: Enhancing brand visibility and expanding customer bases.Data-Driven Insights: Leveraging analytics to create actionable strategies and fuel long-term growth.With over a decade of experience, I have collaborated with entrepreneurs and business owners across the USA, Europe, and globally, helping them transform their vision into measurable results. My track record reflects a commitment to delivering impactful solutions that enable businesses to thrive in competitive markets. Show less As a Freelance SEM Consultant, I specialize in crafting effective Search Engine Marketing (SEM) strategies tailored to enhance online visibility and drive targeted traffic for businesses. With expertise across all major search engines including Google Ads, Bing Ads, and Yahoo Search Marketing, I design and optimize Pay-Per-Click (PPC) campaigns that maximize ROI and achieve business goals. My skills extend to Search Engine Optimization (SEO), where I implement data-driven techniques to improve organic search rankings and increase website traffic. By leveraging tools such as Google Analytics, SEMrush, and Moz, I provide comprehensive insights and actionable recommendations that align with client objectives. Whether you need to launch a new campaign, improve ad performance, or boost organic search presence, I'm here to help you succeed in the digital landscape. Show less As a Social Media Marketing Consultant, I specialize in crafting dynamic strategies that amplify brand presence and foster meaningful connections with audiences. Leveraging deep expertise in platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok, I develop tailored content plans that resonate with target demographics. From content creation to community management, I excel in optimizing engagement metrics and driving brand advocacy. My approach combines data-driven insights with creative storytelling to enhance brand visibility and achieve business goals. Proficient in social media analytics tools like Hootsuite, Buffer, and Sprout Social, I provide actionable recommendations to maximize ROI and campaign effectiveness. Whether you're aiming to increase followers, drive conversions, or enhance brand reputation, I'm committed to delivering impactful social media strategies that propel your business forward. Show less As an SEO Consultant, I specialize in enhancing online visibility and driving organic traffic through strategic search engine optimization techniques. With a proven track record in optimizing websites for Google, Bing, Yahoo, and other search engines, I focus on delivering measurable results that align with business objectives. My expertise includes keyword research, on-page optimization, technical SEO audits, and link building strategies that improve search engine rankings and increase site authority. Utilizing tools like Google Analytics, SEMrush, and Ahrefs, I provide actionable insights and recommendations to boost website performance and achieve sustainable growth. Whether you're looking to increase website traffic, improve conversion rates, or strengthen your online presence, I offer tailored SEO solutions that drive tangible business outcomes. Show less
Digital Marketing Consultant | Data-Driven Marketing Consultant | Growth Hacker
Jan 2014 - nowFreelance Business Growth Consultant | Startup & Small Business Growth Specialist & Advisor
Nov 2014 - nowFreelance SEM Consultant | PPC Specialist | SEM Analyst & Strategist
Jan 2016 - nowSocial Media Marketing Consultant | Content Strategist | Engagement Specialist
Jan 2012 - nowSEO Consultant | Search Engine Optimization Specialist | Organic Growth Strategist
Jan 2011 - now

SBT Japan - Pakistan Office
Nov 2012 - Oct 2013Senior SEO-SMOWe are a Japan based used car exporter with over 15 years of experience in exporting new and used vehicles worldwide. We've being a part of Automobile Industry dedicating our efforts for the complete satisfaction of our Customers at any cost by providing support towards there purchases. Self trust is the first secret of success, and we believe in the trust and success of our customer.

Traffic Digital
Nov 2013 - Nov 2014Sr. SEO ExecutiveSEO with Social Optimization and Content Writing.
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Polani Global Technologies (SMC PVT) Ltd.
Nov 2014 - Jun 2016Team Lead Digital Marketing - Strategist & AnalystBeing Digital Marketing Strategist & Analyst @ The Seventh Move My Duties Includes:SEO (On and Off Page)Social Media MarketingContent Development - Copy WritingBloggingClients CommunicationMore...
%20Ltd%20(Pakistan%20Official).webp)
Arpatech (Pvt) Ltd (Pakistan Official)
Jul 2016 - Jun 2017Sr. SEO ExecutiveI have been working @ Arpatech (Arpatech Technology Ventures) since July 2016. I am working in the e-commerce areas that are quite competitive in terms getting Organic reach and traffic online from Search Engines like Google, Bing, Yahoo, and from other search engines by utilizing the Digital Marketing Strategy of SEO & Content Marketing/Blogging!

LogoDesignGuru
Jul 2017 - Mar 2018Search Engine Optimization Team Lead - SEO Team Leader
Daraz
Apr 2018 - Sept 2020Working as an SEO Manager @ Daraz.pk. Handling On & Off Page Optimization along with coordinating other Dept. in Daraz
SEO Manager @ Daraz Sri Lanka (Daraz.lk)
Apr 2020 - Sept 2020SEO Manager @ Daraz Pakistan (Daraz.pk)
Apr 2018 - Apr 2020
Licenses & Certifications

Computer Hardware Certification
Farooq-e-Azam Computer InstituteOct 2006
Office Automation
Tulle Institute Of Management And SciencesJul 2001- View certificate

Social Media Marketing - HP Life Certification
HP LIFEMar 2025 - View certificate

Unique Value Proposition - HP Life Certification
HP LIFEMar 2025 .webp)
PHP
Sir Syed University of Engineering & Technology (SSUET)Dec 2013
Certificate of Membership - PAFLA - Pakistan Freelancers Association
PAFLA - Pakistan Freelancers AssociationMay 2024
Google Certifications - Google Soft Skills Program
GoogleJul 2024
Languages
- enEnglish
- urUrdu
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