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Felice Hofman

Felice Hofman

Freelance content marketeer & owner travel blog

Followers of Felice Hofman1000 followers
location of Felice HofmanAmsterdam, North Holland, Netherlands

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  • Timeline

  • About me

    Manager, Content Marketing EMEA at Lightspeed HQ

  • Education

    • Breda University of Applied Sciences

      2013 - 2014
      Strategic Business Management & Marketing

      Thesis research: Motivations and expectations of Dutch travelers to volunteer in Latin America --- Including managerial recommendations for Travel Active.

    • Breda University of Applied Sciences

      2009 - 2013
      BBA in Tourism Management International Tourism Management & Consultancy

      Atividades e grupos:Chairman of the ITMC Committee 2010-2011: Organisation of introduction week & student related activities Minors: Online Marketing and Destination managementInternship: Management team Santiago Backpackers in Santiago de Chile (2012)Thesis: Social media strategy --- Including managerial implications for VVV Maastricht (Tourism board)

    • Maastricht University

      2014 - 2015
      Master of Science (M.S.) International Business: Strategic Marketing

      Thesis research: The influence of self-service technology adoption and user interface quality on the overall self-service technology experience --- Including managerial implications for Eindhoven Airport & SITA Aero Bag Drop

  • Experience

    • Rugzak vol Reizen

      Jan 2015 - Jun 2019
      Freelance content marketeer & owner travel blog

      • Creating content for my own travel blog www.rugzakvolreizen.nl Freelance work as a Content Marketeer:• Acquisition, blogging and photography for Ciaotutti.nl • Content creation: Expedia, Colombia.co, Columbus Travel, Berlin City Tours, Vacanceselect, Around the Globe, Chimmy Churrry, Malmberg• SEO quality control: Tours & Tickets Amsterdam, Lindbergh, City Tours• Video content: Local Hero Travel

    • DE UNA Colombia Tours

      Jan 2016 - Jun 2017
      Sales Travel Consultant

      • Managing tours through Colombia for Dutch tour operators including product development, pricing & product optimization (i.a. for Sawadee, Koning Aap & Shoestring), • Sales and consultation for B2B and B2C clients• Social media content creator

    • Djoser

      Jul 2016 - Jan 2016
      Tour leader Peru

      • Leading groups of 20 people through Peru• Daily planning with hotels, restaurants and excursion providers• Dealing with unforeseen circumstances (nature disasters, health issues & booking issues)

    • CapeSenz

      Jan 2017 - Jan 2018
      SEO specialist

      • Applying SEO techniques to website content in 7 languages• Managing & training team of 12 international copywriters• Quality control of SEO content • Monitoring SEO performances with Google analytics

    • Accenture

      Jan 2018 - Jan 2019

      • Recruiter for Junior Business & Technical consultants• Recruiter for Senior Corporate Global positions • Interviewing candidates for the offices in Argentina & The Netherlands • Supporting the strategic talent acquisition efforts• Screening and interviewing candidates for the digital and technology businesses (Benelux & Argentina)

      • Corporate Recruiter - The Netherlands

        Jan 2019 - Jan 2019

      • Sourcing recruitment specialist - BENELUX

        Jan 2018 - Jan 2019

    • Lightspeed Commerce

      Jun 2019 - now

      • Defining content strategies to generate marketing leads.• Tracking content performance to improve the creative output.• Project managing content initiatives.• Overseeing content quality.• Managing SEO projects together with an external SEO agency.• Creating and contributing to content and marketing roadmaps for 6 countries.• Leading a team of 6 content writers across EMEA • Creating engaging content (website, blogs, guides, paid ads, emails, nurture flows, PR,product launches, campaigns, events, SEO and brand content) for Dutch and Flemish hospitality, retail and eCommerce businesses to push them further down the marketing funnel, to develop our brand awareness and to inform customers.

      • Manager Content Marketing EMEA

        Jan 2024 - now

      • Team Lead Content Marketing, EMEA

        Jul 2021 - now

      • Content Marketing Specialist

        Jun 2019 - Jun 2021

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Felice Hofman
      3rd place Tourism Talent Award Reiswerk May 2013 For Reiswerk student congress in Turkey 45 excellent students were selected. During this congress the jury (professionals in the travel industry) judged the students individually on skills and competences needed to work in the travel industry. I became third in the Tourism Talent awards. Link to movie of the 'studenten Reiswerk Congress': https://www.youtube.com/watch?v=FiZH6wQw1UA#t=1137
    • Awarded to Felice Hofman
      Best Tourism Team Reiswerk May 2013 For the Reiswerk student (tourism) congress in Turkey 45 excellent students were selected. My team won the price as best team, based on the judgement of the jury (professionals in the travel industry).

  • Volunteer Experience

    • Corporate citizenship volunteer

      Issued by Accenture on Dec 2018
      AccentureAssociated with Felice Hofman

    • Sailor

      Issued by The Jacqueline on Dec 2015
      The JacquelineAssociated with Felice Hofman

    • Cooking & nutrition volunteer

      Issued by Delicias de Alicia on May 2018
      Delicias de AliciaAssociated with Felice Hofman