Gaurav Karmarkar

Experience

• 

  Johnson & Johnson

  Apr 2018 - May 2018

  Summer Intern

  • Digital Marketing – Developed a comprehensive digital marketing strategy for INR 200 million+ Johnson’s Baby Wash Category (Top-To-Toe & Milk Bath brands)• Social Media Activations - Achieved a total reach of over 5 million and a 70% higher CTR for the defined Target Group in project pilot on Facebook & Instagram platforms• E-Commerce Activations - Delivered 3.5x CTR and 2.3x Sales for the E-Commerce pilot campaign on Amazon & First Cry platforms through promotional campaigns• Market Intelligence – Conducted detailed consumer research with 300+ mothers, 150+ pediatricians & 20+ maternity homes across Mumbai region Show less

• 

  Mahindra Rise

  Apr 2019 - Jun 2021

  Business Development Manager

  • Business Development – Lead customer interfacing and commercial negotiations for global strategic customers with annual revenue potential of over USD 150 million• Business Intelligence - Demonstrated ability to scope and size opportunities through a data-driven mindset & determine pipeline prioritisation by identifying highest return on effort through a deep understanding of the blockers & enablers in each deal• Commercial Management – Strong understanding of business economics & actively leading preparation & presentation of business cases along with other formal business agreements• Strategic Account Manager – Responsible for managing P&L with annual revenue of USD 50 million for Ssangyong Motors (Korea), Ford Motors (India) & MWM Navistar (Brazil) accounts• Marketing – Responsible for market research & analysis, competitive landscape mapping, product positioning and branding strategy for Automotive segment in global markets• Market Entry Planning – Conduct data synthesis & generating insights, product fit mapping, technology & regulations compliance and resource planning for potential new markets• Product Management – Working closely with product teams to provide valuable feedback from customer conversations to guide product roadmap & improve customer experience• Business Strategy – Instrumental in preparing Strategic Vision Document for FY 2025 with detailed roadmap to achieve business targets & presenting it to Business Executive Committee• Stakeholder Management – Proven track record of successfully managing business relationships with C-level executive decision makers and over 100 internal stakeholders• International Business Outlook – Rich international exposure of dealing with multiple segments and clients in over 30 countries across geographies Show less

• 

  Noon

  Jun 2021 - Nov 2022

  Category Management & Merchandising, Private Labels

  Key Responsibilities -- Demand Planning - Annual Operating Plans, Monthly Demand Plans, Sale Periods & BAU Periods Planning- Product Pricing - Category Margins and Revenue Optimization- Customer Analytics - Segmentation & Targeting- Revenue Growth - Cross Selling and Upselling through Basket Analysis, FBT, Bundling- Growth Strategy Roadmap - Identification of white spaces, Assortment Gaps Analysis- Demand generation (Onsite Marketing, Influencer Marketing , Promotions, Merchandising, Customer Funnel Tracking, Conversion)- Content development (brand store/Rich A+ page content) & monitoring- OTB Planning for product sourcing (Buying Budget allocation)- Inventory Management including liquidation of ageing inventory- New product launches Show less

• 

  Almosafer

  Nov 2022 - now

  • Growth Strategy – Leading the demand-side growth strategy charter for Consumer Travel Business Unit of Almosafer across 6 countries• P&L Management – Responsible for delivering high top-line growth & bottom-line improvement through strategic & tactical business programs by monitoring key P&L metrics• Strategic Initiatives – Spearheading key strategic initiatives like Cross-Sell, Dynamic Page Ranking, Conversion Rate Optimization with high aggregated annual GBV impact• Business Health Analytics – Ownership of business health monitoring using SQL and Tableau/PowerBI for insights generation & tactical actions• Customer Lifecycle Management – Driving higher customer value through product-level interventions & growth strategies to deliver higher revenue per customer YoY• Discounts & Promotions Optimization - Delivering savings controlling the Discounts & Promotions business lever through innovative constructs to drive efficient top-line growth• Partnerships Strategy - Responsible for planning and strategizing through banks, tourism boards, loyalty partnerships to drive top line growth Show less

  • Head of Category Management

    Jan 2024 - now

  • E-Commerce Strategy Manager

    Nov 2022 - Jan 2024