
Whitney Springston, MA, CFRE
Digital Sales Specialist

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About me
Nonprofit Communications Professional | Fundraiser | Storyteller | Seeker of Empathy and Growth
Education

Saint Mary's University of Minnesota
2023 - 2024Master of Arts - MA Philanthropy and Development
Arkansas State University
2005 - 2010Bachelor of Arts (BA) English Language and Literature, GeneralActivities and Societies: The Herald Newspaper Staff Copy Editor and Editorial Editor
Experience

KAIT-TV
Feb 2011 - Mar 2013Digital Sales Specialist
The Dermatology Office
Mar 2013 - Jan 2014Marketing DirectorSuccessfully oversaw the opening of a second office. Increased daily patient count by 100%Cut ad spend by 20% while doubling annual revenue utilizing EMR data to create selective audiences across digital and broadcast media.

KTVB News Group
Feb 2014 - Dec 2015Digital Account Executive- Grew businesses through audience extension products including Facebook Audience Marketplace, Google - AdWords, programmatic display and pre-roll, and targeted email marketing. - Designed marketing campaigns that resulted in an incremental $200,000 in direct revenue. - Secured more than $200,000 in new business in less than 24 months. - Designed campaigns that helped direct local clients meet their marketing goals.

Idaho Youth Ranch
Dec 2015 - Dec 2024Director of MarketingThe Idaho Youth Ranch is an Idaho based 501c3 organization dedicated to provided world-class treatment to wounded and at-risk kids 9-18. We provide residential treatment and crisis shelter for runaway and homeless youth as well as equine therapy, functional family therapy, adoption services, and DBT to kids and families regardless of their ability to pay. Our organization is funded by our generous donors as well as a chain of thrift stores throughout Idaho, which also serves our kids to provide job training, financial management, and work ethic skills. As the Director of Marketing, it is my responsibility to oversee outbound communications for each of our individual programs; support and maintain collateral for our fundraising and capital campaign teams; drive in-store traffic and donations at our thrift stores; and oversee brand identity in advertising campaign around the state. Show less

St. Luke's Health System
Dec 2024 - nowDirector of Annual Giving
Licenses & Certifications

Annual Giving, AHP Madison Institute
Association for Healthcare PhilanthropyJul 2025
Abuse Prevention Systems Sexual Abuse Awareness Training
Texas Department of State Health ServicesSept 2024- View certificate

Donation and Landing Page Optimization Level 1
NextAfterSept 2018 - View certificate

Certified Fund Raising Executive (CFRE)
CFRE InternationalFeb 2024 
Google Adwords
Google AdWords CertifiedAug 2014
Hubspot Inbound Marketing
HubSpotFeb 2018
Honors & Awards
- Awarded to Whitney Springston, MA, CFRESouth East Journalism Conference SEJC Feb 2006 I won second place in essay writing as a freshman at Arkansas State University and was later recognized in editorial writing as a senior by the Southeast Journalism Conference.
- Awarded to Whitney Springston, MA, CFREPlatinum Winner | Hermes Award Association of Marketing and Communications Professionals I was humbled and stunned to be named a Platinum Winner from the Hermes Awards for our FY22 Annual Report. Hermes Creative Awards honors the messengers and creators of the information revolution. Armed with their imaginations and computers, Hermes winners bring their ideas to life through traditional and digital platforms.Each year, competition judges evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and… Show more I was humbled and stunned to be named a Platinum Winner from the Hermes Awards for our FY22 Annual Report. Hermes Creative Awards honors the messengers and creators of the information revolution. Armed with their imaginations and computers, Hermes winners bring their ideas to life through traditional and digital platforms.Each year, competition judges evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs.Now in its fourth decade, AMCP has earned a reputation for accuracy, fairness, and credibility. A look at the list of winners is a who’s who of the creative industry. It takes about eight weeks of judging, eight hours a day, to review all the work that is submitted in each competition. Judges are senior-level, experienced professionals. They are freelancers or own their own businesses. They are selected based on experience and availability.Entries are judged at random and not directly compared to other entries in their category. Work is judged on creativity and the judge’s perception of what you had to work with. A 2-color and a 4-color brochure in the same category are not compared to each other. A small company is not compared to a Fortune 500 entrant in the same category. There can be multiple winners or no winners in any given category. Utilizing a consensus judging system, the judges verbalize their criticisms, compliments, etc., and then agree on a score. Entries receiving scores between 90-100 points are Platinum Winners. Entries with 80-89 points are Gold Winners. Entries scoring from 70-79 receive Honorable Mention recognition.https://enter.amcpros.com/hermes/entry/you-were-there-2022-impact-report/ Show less
Languages
- enEnglish
- spSpanish
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