
Chern Yi Liew
Application Engineer

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About me
AVP, Distribution Service and Support
Education

University Malaysia
-Bachelor of Science Industrial and Computational MathematicsActivities and Societies: Orphanage motivation program (KEBATIM), National Blood Donation (NBD)

University of Malaya
2000 - 2003Bachelor of Applied Science (B.A.Sc.) MathematicsActivities and Societies: Orphanage Motivation Camp 2001, National Blood Donation 2002
Experience

ChungHwa Picture Tube (M) Sdn Bhd
Mar 2004 - May 2007Application EngineerThis was my first employment immediately after my graduation. As the Section Head of Quality Assurance, my responsibilities included monitoring the daily in-process and outgoing production. My other job functions are to set up the SOP(Standard Operation Procedure), WI(Work Instructions) and the SPC system(Statistic Process Control) to ensure the products are comply with the quality standards. I also performed procedure auditing and chaired the monthly quality review meeting and cross department task force to enhance the communications and understanding between the company production and the customer requisitions. Later I was transferred to the Application Department for the business turnaround plan, to diversify our business from semiconductor provider into full solution provider. I was assigned to enhance the process flow of the new business, include setting up the procurement, logistic, quality control and after sales service procedure. Furthermore, I have been assigned to provide technical support and service for customer in Vietnam and Moscow. My responsibilities were to identify the customer specifications and requirement, ensuring the company production was comply with customer expectation, competitor analysis and development of new sample. Show less

Malaysia Airlines
Jan 2008 - Jun 2011Network Research and Development ExecutiveMy main task is to provide the analysis for the preparation of the annual business plan and new route development for Malaysia Airlines. The tasks include competitor analysis and financial viability and business opportunities studies for both new destinations and existing services.I was assigned to model the forecast of long term fleet planning, and the network financial costing to synchronize the final output between our department and the company’s Passenger Revenue Accounting Department using MS Excel VBA. In addition, I was asked to develop a model for sensitivity of fuel price effect on the network revenue, network connectivity of a hub and automated weekly and monthly reports. I also assist my superior in divisional activities related to the airline business, eg risk management in updating the status of the concerned divisional risk items. Show less

Prudential Assurance Malaysia Berhad
Jun 2011 - Feb 20231) Managing distribution partnership especially for agency channel.2) Provide guidance and support on balanced scorecard related matters inclusive of represent company in LIFE INSURANCE ASSOCIATION OF MALAYSIA (LIAM) working committee meetings, prepare reports and analyses on BSC results for external (LIAM/BNM) and internal party.3) Business SME for new distribution compensation management system, to ensure the business rules cover the end to end process, building the system for flexibility and agility consideration. To facilitate on discussion for both business analyst and business owner to brainstorm and consider on business process enhancement.4) To advise on distribution compensation matter, for new ideas generation and its impact. Involved in financial impact and communication strategy to roll out the new scheme. Show less
Senior Manager in Distribution Business Partnering
Oct 2018 - Feb 2023Manager in Strategy Planning and Initiative
Apr 2016 - Oct 2018Deputy Manager in Strategy Planning and Initiative
Jun 2011 - Apr 2016

Zurich Life Insurance Malaysia Berhad
Mar 2023 - Feb 2024AVP1) Manage two teams of subordinate: Agency admin and support (Contracting, review, termination, reporting, compensation, special initiatives, agency portal); Agency Sales Quality (Agency complain and governance, penders management)2) PIC for Agency related risk and compliance matters3) Representative for both Zurich Life and Zurich Takaful in Industry Association Meetings (LIAM and MTA)
Licenses & Certifications
- View certificate

Artificial Intelligence Foundations: Machine Learning
LinkedInJun 2021
Languages
- maMandarin
- enEnglish
- maMalay
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