León Mario De La Cruz Lavalle, MBA

Experience

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  CompuSoluciones (IT Distributor)

  Jan 1998 - Mar 2002

  Commercial Manager HP Financial Services (Former HP Technology Finance)

  - Commercial responsible of HP Technology Finance Program achieving incremental sales of +10 million USD of HP infrastructure (UNIX and WINTEL) within 3 years (1998-2000)- Developed sales plans & marketing strategies for resellers along with Microsoft, Oracle, Front Range Solutions, Solomon and SAP- Designed full-integrated solution packages for resellers nationwide: HW+SW+Services- Recruited & developed business relationships with new resellers/partners

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  Ogmios (Printing & Document Management Solutions)

  May 2002 - Aug 2006

  Commercial Director

  - Developed sales plans and optimization programs for printing environments for big corporations in Mexico and Central America achieving sales of 350 K USD (from 2002 to 2006)- Implemented Smart Printing strategies for clients with HP infrastructure saving up to 40% of paper waste, toner & power consumption- Recruited and developed 5 resellers in Mexico and 1 in Panama between 2002 and 2006- Developed marketing programs to promote printing solutions among the reseller channel- Achieved incremental sales of printing devices (HP Hardware) for 220 K USD between 2002 and 2006 Show less

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  VAC (Virtualization, Server Consolidation & Disaster Recovery Solution Provider)

  Aug 2006 - Aug 2008

  Marketing Director

  - Recruited and developed the business strategy for 7 new resellers nation wide, achieving incremental sales for 130 K USD from 2007 to 2008- Developed the marketing strategy and business plan for the Virtualization companies that we represented in Mexico: Novell, VKernel, Virtual Iron, Veeam, VMWare, Citrix, ChipPC, StorageCraft, Parallels & PlateSpin (Novell)- Achieved sales of 270 K USD on the first year of operation, incrementing that amount 60% for 2007 and 30% for 2008. Lead a team of 6 people (3 commercial and 3 Technical)- Led the process of raising venture capital and “Due Dilligence” with risk investors and eventually sold the company to a competitor in 2008 Show less

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  Self Employed Independent Consultant

  Aug 2008 - Mar 2012

  IT Business Developer (Specialized on Distribution Channel Development)

  Consultant specialized on Distribution Channel Development and Business Development for the IT industry. I have helped to find/develop distribution channels and developed Business Plans in Mexico for foreign companies (Canada, United States) specialized on IT Solutions: Encryption & Security, Digital Marketing, Credit Process Administration, ERP, BI)- Identified best-of-breed Channel Program models and made recommendations regarding design & management of the vendor’s program- Conducted channel surveys & specialized market research to identify strengths and weaknesses in the vendor’s go-to-market strategy, uncovered competitive positioning and provided recommendations on how to address the critical problem areas- Developed a Partner Selection and performance measurement model, to aid the partner recruitment and management process- Facilitated Strategic Planning sessions that enabled the vendor/partners to asses their strengths & weaknesses in an objective manner, and helped them to identify key opportunities to address potential threats- Reviewed the vendor’s alliance strategy and helped them engage with partners to create a unique and compelling product/solution offering Show less

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  Genea Creative (Agency specialized in online/digital advertising)

  Aug 2008 - Dec 2010

  Co-Founder/Digital Marketing Consultant

  - Generated more than 250 K USD in revenues during 2010 with online/digital campaigns, mainly on the automotive and health care industries- Developed a marketing campaign using social networks and SMS promotions for one of the top 3 American automakers to launch a new compact car for the young market in Mexico- Implemented SEO (Search Engine Optimization) and PPC (Pay Per Click) campaigns in order to improve the position of WEB sites for more than 20 customers in different industries

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  StarTech.com

  Jun 2012 - now

  The Regional Manager position allows me to have full ownership of leading the efforts needed to generate profitable revenue for StarTech.com with the addition of new countries in the Region. I've had the chance to support in the negotiation phases for Distributors in new countries, including legal, operational and commercial details until the country is ready to be launched. Once launched, I need to lead business development efforts to position StarTech.com and implement the company strategy by making StarTech.com's value proposition relevant in each of the new local markets. Show less When I was promoted to Country Manager my responsibility was to take the StarTech.com business to the next level. During the first 2 years of presence in Mexico we built brand recongnition and managed to be present in the most important resellers (both, on-line and off-line) with a sustained 3 digit growth pace. I focused to increase the footprint of StarTech.com by adding a Sud-Distribution business model that helped us to touch almost every main city in the country keeping stock there and being close to where the connectivity products were needed. Show less

  • Regional Director, Emerging Markets

    Apr 2023 - now

  • Regional Manager, LATAM

    Jul 2019 - Apr 2023

  • Mexico Country Manager

    Nov 2014 - Jul 2019

  • Business Development Manager - Mexico

    Jun 2012 - Nov 2014