Catherine Lynn, PCC

Experience

• 

  The Day Group

  May 2002 - Nov 2003

  Designer

  Established an in-house design department, procuring equipment and software. Led client meetings and managed marketing materials from concept to production, including corporate identities, websites, ads, and signage. Developed project time management strategies.

• 

  Kerigan Marketing Associates, Inc.

  Mar 2004 - Jul 2013

  Creative Director

  Designed, led, and managed creative projects from concept to completion, including advertising campaigns, corporate identity, websites, TV commercials, and photo shoots, while ensuring deadlines were met. Collaborated with writers on concepts, coordinated with vendors for production, and oversaw budgets, proposals, and delivery.

• 

  Kabbage from American Express

  Jul 2013 - Oct 2020

  Managed product roadmaps, development, and user experience strategy, delivering impactful results and assisting with Kabbage’s acquisition by American Express. Delivered digital experiences for global partnerships with ING, Santander, and Alibaba, driving international growth through user-focused solutions. Designed Kabbage’s marketing, user experiences, and Karrot Personal Loans, the industry’s first fully automated loan marketplace, earning top NPS and Trustpilot scores. Created user-centric designs that enhanced customer satisfaction and improved product usability, earning rapid promotions through leadership and design excellence.

  • Head of Product & User Experience (UX)

    May 2020 - Oct 2020

  • User Experience (UX) Director

    Feb 2019 - Apr 2020

  • User Experience (UX) Design Lead

    Apr 2015 - Jan 2019

  • User Experience (UX) Designer

    Jul 2013 - Mar 2015
• 

  American Express

  Oct 2020 - Apr 2024

  Vice President of Product & Product Design for Business Blueprint & Banking

  Led a large product, design, and analytics team, driving innovation for SMBs through Business Blueprint, an integrated financial ecosystem. Scaled operations post-acquisition, enhanced customer engagement, and fostered a culture of growth and collaboration across teams.

• 

  Beyond the Bend Coaching

  May 2024 - now

  Certified Leadership Coach | Workshop Creator | Founder

  Guides seasoned executives and emerging leaders to enhance leadership in challenging environments. Provides coaching and workshops that foster resilience, Emotional Intelligence, and collaboration while driving transformative growth and innovation within organizations.