Yamini Poorna

Experience

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  Accenture

  Jul 2014 - Jul 2016

  Software Engineer

  About Company: Accenture plc is an American-Irish multinational professional services company. A Fortune Global 500 company.My Job Responsibilities:• Preparation of Test Scope based on the Functional Requirements from the business analysts• Written Test Scripts covering using Test Scope and Use Cases• Preparing Test Plan for the Test Execution within the deadline given by the client• Worked with tools like RQM,HP Quality Center, IBM CLM for preparing Test Scope and Test Scripts• Performed Sanity Testing, System Integration Testing, Regression Testing and User Acceptance Testing• Worked with various tools for testing bugs like IBM CLM, RTC,JIRA,HP ALM• Attended Daily Defect calls with DEV team and Internal Project Manager• Prepared Daily Status Report covering the details of Test Execution• Prepared Daily Defect Reports covering the status of all the Defects of a particular release• Attended High Priority calls as a representative from the team during the Release Sign Off• Prepared Test Closure Report after every release to get Release Sign-Off from the client Show less

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  Freelance

  Jun 2017 - Feb 2018

  Freelance Content Writer

  • Provided blog articles to the digital marketing agencies.• Done Keyword research, competitor analysis with tools like SEMrush, Ahrefs, MOZ

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  SmotPro India Pvt. Ltd.

  Feb 2018 - Apr 2019

  Digital Marketing Analyst

  About Company : SmotPro is a one-stop destination to fulfill the travel needs in India providing end-to-end services from getting the travel document till the end of the tour journey.My Job Responsibilities:● Worked with website development team to drive SEO activities.● Performed Keyword Analysis and competitor analysis on daily basis to improve website organic rankings● Ability to provide recommendations and strategies for PPC campaign improvement analyzing key website metrics● Performed test on landing pages and delivered strategies to maintain conversion rates and ensured optimal high quality ad-score● Done SEO audit regularly to resolve internal and external errors● Created and Optimized Paid Marketing campaigns in Google Adwords and Facebook to increase brand awareness with high quality conversions● Review of traffic reports using Google analytics● Making strategies for off-page optimization. ● Performed routine updates, upgrades and overall maintenance of website. ● Preparing infographs, images and videos to get organic traffic in social media● Working in CRM to maintain the list of generated leads. Show less

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  Cognizant Technologies Pvt Ltd

  May 2019 - May 2020

  Senior Process Executive - Google Adwords

  About Company: Cognizant is an American multinational product led digital corporation that provides digital products, digital IT services, including digital, technology, consulting, and operations services.My Job Responsibilities:• Handling day-to-day SEM activities including campaign planning, implementation, budget management, performance review and optimization• Tracking and analyzing paid Search and Display campaigns using web analytics tools.• Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates etc.• Formulated digital marketing strategy for delivering best ROI for campaigns on various result-oriented metrics.• Evaluating the effectiveness of marketing campaigns and providing performance analysis reports to senior management.• Demonstrating excellent knowledge of real-time product, policy and procedure updates. Show less

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  Google Operations Center

  May 2020 - Jun 2022

  Senior PPC Associate

  About Company: GOC is a global operating unit provides world-class operations by employing teams of solution-oriented, trusted advisors to support millions of customers around the world to help people succeed with Google.My Job Responsibilities:• Managing multiple client digital advertising accounts including the planning, launching and optimization of each account across paid search and display channels. Providing strategy and budget recommendations for digital channels based on campaign objectives.• Monitoring progress of on-going campaigns, compiling data and producing client reports. Responsibilities include growing quality website traffic, identifying and defining digital content to support customer needs and improving marketing and reporting processes.• Worked for 50+ major brands in designing advertising campaigns to increase traffic and sales. • Ensuring continued success of Pay Per Click (PPC) lead generation, delivering strong profits on investment to the business.• Optimizing campaigns to improve conversions, reduce cost per impressions and clicks. Improved overall ROAS trend quality score and bid strategy with best CTR for paid marketing channels.• Providing recommendations and executing strategies for Keyword opportunities, Campaign structuring, Targeting, Landing Pages etc.• Pulled detailed reports to track campaigns effectiveness and adjusted strategies accordingly to scale the businesses. Show less

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  Paragon Digital Services ( Dentsu International)

  Jul 2022 - now

  Account Manager - Paid Search