Gulnaz Ahluwalia

Experience

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  Democratic World Magazine

  May 2013 - Jun 2013

  Social Media Marketing Intern

  Social Media Management and Marketing

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  Radisson Blu

  Jun 2013 - Jul 2013

  Marketing and Promotions Intern

  Marketing, Social Media Marketing and Internal Team Management

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  OZONE SPA

  May 2015 - Jun 2015

  Public Relations Intern

  Public Relations Management, Media Planning and Corporate Communications

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  WATConsult

  Mar 2016 - Dec 2018

  Worked extensively with big brands across beauty lifestyle and health care such as Revlon, FACES Canada, Bausch and Lomb.Campaigns : 1) FACES Canada : a) Faces Canada's Brand Ambassador Campaign with Kriti Sanon : #BeautifulBeginsWithYou. b) Faces Canada Zodiac Inspired Make up Campaign. #12ZodiacFACES. 2) Revlon #RollToExactify : Launch of an eyeliner. Partnered with Cosmopolitan. 3) Bausch and Lomb : #LetYourEyesTalk Season 2. Launch of spring summer shade of lenses. Show less Worked on the following brands : Revlon, FACES Canada, Bausch and Lomb and Label Ritu KumarClient Coordination: Addressing client requirements and executing accordingly on the respective digital media platformsStrategising and Reporting : Weekly to Yearly strategeries and reports have been worked onQuality Check : Overseeing the content and graphics so that it aligns with the brand essence and objectives Media Execution : Planned and budgeted for Instagram ads for brands Events : Covering product launches and bloggers collaboration with brands for Revlon, FACES, HomeStore, Vivo, Daikin + Delhi DaredevilsCampaigns : FACES Canada : #31ExpressionsOfLove. Revlon : #StandOutWithHDLips. Launch of a lip product. A digital strategy for launch along with blogger collaboration and a launch event Bausch and Lomb : #LetYourEyesTalk. Launch of coloured lenses. A digital strategy for launch along with collaboration with popular 4 bloggers to create content along with Meet and Greet in Mumbai and Delhi Label Ritu Kumar : #StripToBasic. A digital content strategy with B list celebrity and blogger + content collaboration and launching Vani Kapoor as the face of the collection Show less Worked on the following brands : Swarovski, Madame Tussauds, CoverStory, Revlon, AIS Glass, The Body Shop, Vivo and Bausch and Lomb Social Media Management for Brands: Handling execution and response management.Online Reputation Management: Responsible for query management and brand reputation on different Social Media platforms.Client Coordination: Addressing client requirements and executing accordingly on the respective digital media platforms.Content: Creating content strategies for brands on Social Media Platforms like Facebook, Twitter and InstagramEvents : Covering product launches and bloggers collaboration with brands and content collaborators such as LBB and PopXo and events like IIFA press conference for VIVO as their brand partner Show less

  • Deputy Account Manager

    Apr 2018 - Dec 2018

  • Senior Digital Marketing Executive

    Apr 2017 - Mar 2018

  • Digital Marketing Specialist

    Jul 2016 - Mar 2017

  • Business Development

    Mar 2016 - Jul 2016
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  LBB (Little Black Book)

  May 2019 - Dec 2019

  Senior Associate - Brand Solutions And Strategy

  Worked with brands across industries such as FMCG, Technology, F&B, Entertainment and more. The role revolved around curating brand-specific content and campaigns to suit varying needs across product launches, service upgrades, re-branding. Key Campaigns + Clients Serviced for digital promotions on LBB and/or LBB Online to Offline Experiences: • #WeRepresent with ADIDAS India: Leading the digital campaign at LBB to amplify #WeRepresent with ADIDAS in India for the launch of ADIDAS VRCT Jackets. Our campaign was a hit amongst our users; and was built across layers of: > WhatsApp Marketing > Nano-influencer & Community Marketing > Video & Content Marketing *Winner of GOLD –Buzzin Content Awards • LBB’s Artisans Bazaar : 1 Day event. 30 top notch indie brands under 10k. Online to Offline Experience managed and executed end to end along with servicing + content marketing for designers as well as sponsors. This collaboration at Ogaan, HKV garnered over 1 Cr + sales in a day. Show less

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  Self-employed

  Mar 2020 - Mar 2023

  Brand Marketing Consultant

  Helping local boutique brands build their brand identity and digital presence via social media marketing, content creation, collaborations and website development

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  WhizCo | Creative Tech and Influencer Marketing

  Mar 2023 - now

  - Leading and mentoring a cross-functional team of executives and managers across business and creative departments to foster a holistic approach to problem-solving and project execution-Spearheading the Creative Tech vertical( AR, CGI, 3D Animation, Product/Character Animation, 3D Billboards) and influencer marketing verticals within the organization, achieving initial client conversions with prominent brands such as Godrej, TATA Group, TVS Motors, Fujifilm, Hettich etc- Expanded business outreach pan-India and internationally, amplifying our global presence in countries like Korea, Russia and UAE - Providing a direction to our creative and operation teams ensuring that our execution aligns with the brand's strategic objectives Show less

  • Head - Business And Creative Strategy

    Mar 2023 - now

  • Creative Head

    Mar 2023 - Apr 2023