Yamile Garcia Afiune

Experience

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  AUGE-UCR

  Jan 2015 - Jan 2015

  Project assistant
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  Selina

  Jun 2017 - Aug 2017

  Market Research Associate

  Innovative and worldwide hotel brand, that combines accommodation, coworking, recreation and local experience.Spearheaded a tourism market research focused on lodging, to decide the brand's next hotel opening. Developed a diagnosis of Nosara, Liberia and Limón, resulting in Nosara as the best profitable site (currently open). Directed the research to the niche of young nomads, interested in experiences, music, luxury and sustainability. Designed a customer's experience proposal, from their arrival, accommodation, to the experiences offer. Reported to Selina Panama, providing progress sessions and final presentation of the research. Show less

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  Athletic Advance

  Sept 2017 - Aug 2018

  Operations Services Manager

  Leading sports center specialized in physical conditioning and martial arts.Controlled the operations and administrative processes of the fitness center, with +300 clients and 25 employees. Increased revenue by 60% through the adoption of a customer service software and financial reports analysis, that helped minimizing the accounts receivable and improving the monthly incomes and cash flow. Pioneered the Revolution Program, an innovative product to increased the revenue streams based on a comprehensive fitness program with an attractive value proposition. Enhanced the organizational culture through team building, setting better job descriptions, hiring new staff to support overloaded job positions. Systematized the workflow processes, maximizing the time spent in customer service and income generation.Formulated marketing campaigns to retain and attract new customer segments. Show less

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  Profesional independiente

  Feb 2018 - now

  Independent wellness and business coach

  Work as an independent coach helping people to improve their professional performance so they can show up as integrated leaders for their companies. Carried out successful consultancies to business owners to expand their business through a program that goes from meditation, limiting belief work and holistic therapies to land on the technical part of business such as sales, market research, marketing strategies, creation of job roles, recruitment, improve financial reports.

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  MOVEMENT JOURNEY

  Oct 2018 - Aug 2019

  FOUNDER & BUSINESS MENTOR

  Own business dedicated to advising and mentoring entrepreneurs in the artistic and sports industries.Developed and provided a service for the transformation of personal purposes into structured business models, called Movement Journey Program, achieving its implementation in 5 entrepreneurs.Designed marketing strategies and action plans for the advertising of brands, their products and services, according to the objectives and budget of each entrepreneur.Produced the social media and website of the business, focused on bringing shared value to clients.Carried out successful consultancies to family businesses going through generational changes, strategic planning, innovation and co-creation processes, execution of pilot tests, launching new business units and strengthening key partnerships. Show less

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  Midware

  Nov 2019 - Jan 2020

  Director de marketing creativo

  Startup focused on customizing and integrating cloud applications for clients and technology partners.Headed sales and marketing projects, increasing the brand positioning on social media through content planning and social media strategy.Initiated a solid connection between the Technology and Sales areas, to achieve website improvements, a better service and customer experience. Increased the database of prospects clients to 20 and managed the CRM software. Promoted the expansion of the portfolio of products and services provided to the main clients, generating higher sales and hiring of staff. Show less

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  INCAE Center for Entrepreneurs

  Jan 2020 - Dec 2020

  NEW BUSINESS ANALYST

  Top business school in Latin America, which promotes the training of regional leaders through master's degrees and executive programs. Oversaw sales analysis and operations in the Latin American Center for Entrepreneurs (LACE), based on cutting-edge entrepreneurship and innovation programs during the pandemic, achieving 80% of one-to-one sales. Led an Innovation Program with the Ministry of Science, Innovation, Technology and Telecommunications (MICCIT), reaching sales of more than $30.000, cultivating strong relationships with public partners. Raised funds of around $15.000 to finance programs for entrepreneurs, negotiating with diverse public agencies. Direct liaison with partner government institutions, as well as spokesperson in regional press media. Created a marketing strategy and implement the campaign for a mentorship program to overcome the COVID-19 crisis, connecting +400 high quality mentors graduated from INCAE with +800 SMEs owners from Latin America. Supported the creation of content for the area's Sparks sessions podcast. Managed an email marketing campaign to enroll 100 business owners to the INCAE Entrepreneur Award, rated the Top 20 through a seed funding management tool and coordinated activities of an educational program and competition to develop their ideas and grow their businesses. Participated in the execution of the Virtual Accelerator Course: Leads Mujer, in alliance with MasterCard and IDB. Show less

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  Yamile Garcia

  Oct 2020 - now

  FOUNDER & CREATIVE MANAGER

  Own project oriented towards urban-genre musical production and promotion.Direct the creation of own musical products of urban and latin genre, achieving the production of 8 songs and 2 video clips, as well as its publication in +20 music platforms such as Spotify, YouTube, Apple Music. Program, execute and monitor the products launch, from its creative concept, music distributors research, analysis of international suppliers, dancers recruitment, digital marketing strategy, artistic and executive direction. Supervise a team in charge of the visual arts, for the communication of the music created. Reached 1000 plays on Spotify with 436 listeners from 22 countries, mainly the Netherlands, Finland, Poland, Canada and Nicaragua, and 70,500 plays on TikTok from Thailand. Work as a songwriter, singer and dancer, with high-level training by recognized hip hop producers in Costa Rica.Coordinate the successful execution of concerts with shows in various theaters and cultural sites of the country, as well as the management of the national and regional press. Show less

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  Ciclica

  Aug 2022 - now

  Sales Specialist

  First 100% Costa Rican company focused on producing, marketing and distributing products for a menstrual cycle that is friendly to the environment and the human body.Responsible for building, serving and maintaining relationships with clients achieving 64% of the month's sales goal in my first 8 days of work.Co-create and implement the commercial strategy and translate it into the CRM of the company.Responsible for coordinating improvements in the sales and operations chain, improving communication with the client and the creation and management of emergency plans in order errors.Provide consulting on human resources to the directors of the company to expand the customer service department. Show less