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Poonam Virdi

Poonam virdi

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location of Poonam VirdiLondon Area, United Kingdom
Phone number of Poonam VirdiView Mobile No.
Followers of Poonam Virdi839 followers

  • Timeline

  • About me

    STRATEGIC MARKETER BSc, DipM MCIM, DipCopywriting Extensive experience in product launches, campaigns, writing content and event management

  • Education

    • Blackford centre for copywriting

      -
      Diploma copywriting distinction

    • City of london college

      1987 - 1990
      Bsc (hons) biochemistry & computing

    • Oxford college of marketing

      -
      Professional postgraduate diploma mcim marketing

  • Experience

    • Convatec

      Dec 1993 - Feb 1998
      Woundcare specialist

      Responsible for increasing sales in wound care dressings to hospital and community nurses.

    • Stratec medical

      Mar 1998 - Aug 1998
      Product manager

      Responsible for orthopaedic implants valued at £7M.

    • Safeskin corporation

      Sept 1998 - Feb 2000
      Product specialist

      Responsible for increasing sales in medical and surgical gloves to hospital and community healthcare professionals.

    • Smiths medical

      Mar 2000 - Jun 2008

      Responsible for seven direct reports and helping creating strategic and tactical plans for an extensive product portfolio valued at £54M including Consumables for Anaesthetists, Wound Drainage Products, Patient Warming Devices, Patient Monitoring Products, Central and Venous Access Devices, Infusion and Diabetes Pumps. US based role creating strategic and tactical plans for a $46M Fluid Warming Product Portfolio. 70% of role involved upstream marketing activity. Responsible for creating strategic and tactical plans patient warming devices, ambulatory infusion pumps and vascular access devices valued at £4.5M.

      • UK Marketing Manager

        Sept 2005 - Jun 2008

      • Global Product Manager

        Feb 2003 - Aug 2005

      • UK Product Manager

        Mar 2000 - Jan 2003

    • Hospira

      Aug 2008 - May 2011
      Emea marketing manager

      Responsible for creating strategies and helping drive growth of next-generation consumable medical products, valued at $18M.

    • Lotus marketing consultancy ltd

      Mar 2012 - now
      Director / marketing specialist

      Offer marketing services to healthcare and medical device companies on a project basis.

    • Cr bard

      Sept 2013 - Dec 2014
      Emea marketing director

      Responsible for the vascular access business in EMEA, creating strategic and tactical plans to drive growth.

    • Starkstrom

      Feb 2015 - Dec 2017
      Marketing manager

      Responsible for the promotional mix of engineering and clinical products, such as, Power Supply Systems, Theatre Control Panels, Picture Archiving Communication Systems, Clinical Pendants, Surgical and Examination Lights, Operating Tables and High Frequency Generators.

    • Medicareplus international ltd

      Jul 2018 - Apr 2019
      Marketing manager

    • Convatec

      Sept 2021 - Feb 2022
      Marketing consultant

    • Inivos

      Jul 2023 - Mar 2024
      Marketing manager

  • Licenses & Certifications