Experience

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  Sisecam

  Jul 2009 - Aug 2009

  Production intern (logistics)

  FiberGlass Factory

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  Türk henkel

  Aug 2010 - Sept 2010

  Purchasing intern
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  Arcelik

  Aug 2011 - Sept 2011

  Marketing intern (built-in households)
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  Türk henkel

  Sept 2011 - Dec 2011

  Marketing intern (adhesives tecnologies)
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  Türk henkel

  Mar 2012 - Feb 2019

  • Planning and executing brand marketing campaign plans and participate in development of product launch strategies.• Preparing the channel and consumer-relevant creative communication plans.• Managing promotion, digital marketing and PR activities and related budgets in light of brand strategies, targets and brand budgets.• Work closely with agencies to ensure that projects are executed successfully.• Coordinating the preparation of the product visuals and in-store communication materials in line with product performance and consumer expectations.• Periodical data analyses (market shares, volumes, profitability) in light of brand strategic plan, prepare action plans as necessary and follow-up execution. Show less

  • Key Accounts Manager - Modern Market Channel

    Jan 2018 - Feb 2019

  • Key Accounts Manager - Discounter Channel (Beauty Care)

    Jan 2017 - Dec 2017

  • Jr. Key Account Manager - Discounter & Perfumery & E-Commerce (Beauty Care)

    May 2014 - Dec 2016

  • Assistant Brand Manager - Hair Care (Beauty Care)

    Jul 2013 - May 2014

  • Management Trainee - Hair Care & Styling (Beauty Care)

    Sept 2012 - Jul 2013

  • Marketing Intern (Beauty Care)

    Mar 2012 - Aug 2012
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  Colgate-palmolive

  Feb 2019 - Sept 2022

  • Category growth responsibility for Distributors / C&C / Wholesales / Export / Local SPMschannels• Coordinate development of Categories trends/ Roadshow / Year of presentations/ Regional meetingsand other presentations with company focuses and growth pillars for CD and external partners• Support Budget and MYR preparation with decks creation from CD/RM side• Prepare SPI/SPD reporting along with Hipercom and Promo Pulse reporting• Lead Turkey Cycle meeting full process• Lead NPL listing status process• Develop Assortment Strategy – by RE.• Coordinate divisional reporting• Develop & implement activity ideas to drive growth category/brand in each RE.• Implement analysis required for category review, by RE (one-way).• Develop Assortment Strategy – by RE.• Develop Placement Strategy – merchandising guideline & planogram, by RE & by customer.• Adapt communication materials for all touch points.• Develop RCM budget guideline – covering brand activity, program JBP/Shopper. (Allocate in-storeinvestment & media vehicles across customers )• Go-to-Market (Based on input from MKT, develop ‘category/RE-oriented’ GTM process & SellingStory / NPD- Tracker & Distribution gap identification, first 3 months post-launch)• Customize category/brand insight from Mktg to be ‘by RE’, with adding on growth activity idea• Be part of JBP process - attend JBP with customer, present Category & Brand growth plan andactively participate in discussion Show less Channel Management• Responsible for Perfumery channel (Gratis / Watsons / Rossmann / Eve Shop) for the total productportfolio in designated accounts• Make periodical meetings with the channel customers for the opportunities, business reviews andshort/long term target settings• Plan, coordinate and apply Marketing Activities, promotions within the customers together with REDept.• Manage the sales responsibility with in expense budget• Listing new products, planning sales & promotion activities; accomplishing sales objectives• Initiate and coordinate customer projects• Control sales targets monthly and take necessary proactive actions• To prepare presentations, proposals, plans, contact reports to Executive CommitteeProfitability and Finance Management• Responsible for P&L targets and revenue management• Follow up channel reconciliation, accounts balance and payments, rebates and other invoicingthrough Finance Department to take necessary actions• ROI Management• Price Management• Responsibility of the accounts’shelf price• Setting activity prices with customer and other Sales departments• Responsible for Net price of customersField Management• Leading Sales Executives and Sales Representatives in all Regions• Set annual and monthly targets for the team• Coordinates & optimize route plans• Set criterias for perfect storeMarket Research• Market Trends, prices, benchmarking.• Analyze Market Share and Nielsen Reports, take action with the customer & inform company aboutactions taken afterwardsBudget Management• Yearly Agreement Management• YTD\FY Budget TPR’s• Activity \ Insert Budget Show less

  • Retail Environment Manager

    Nov 2021 - Sept 2022

  • Customer Development Manager

    Feb 2019 - Nov 2021
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  The lego group

  Sept 2022 - now

  Senior regional commercial development manager (turkey, israel, greece, cis)

  Regional Focus,- Sales processes and planning (Integrated Commercial Plan, Customer Business Planning Process, Channel Strategy Rollout)- Planograms, Listings and Assortment (Direction and support to REEMEA customers via Merchandising guidelines and planograms based on shopper insights)- Revenue Management (Regional Trade Terms Strategy, Promo Strategy and Effectiveness, Customer Segmentation)- Strategic Channel development (regional analysis through REEMEA)- Sales Tools and Systems (Development and Implementation of all tools for KAM and Field Sales)- Capability building (Helping to identify gap and ensuring consistent capability building through LEGO - Sales Academy/Commercial Academies Programs)- Customer Pulse (Lead in REEMEA)- Ad Hoc Projects (Global & Regional Projects)Business Unit Focus,- Support BU GM in Market Place Strategy (Leading the annual Customer Business Planning cycle)- Sales Process & Planning ownership (Long-term channel strategies, commercial projects ownership)- Support in Commercial Excellence Agenda (Identify and implement new routines & business process)- Capability evolution of Sales department (ongoing gap assessment, implementation of training plan) Show less