Experience

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  Sitel

  Feb 2014 - Mar 2015

  Account specialist

  I was a financial account specialist for a prestigious American Financial Institution

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  Creative 305

  Mar 2015 - Feb 2016

  Video production specialist

  • Managed and executed all aspects of digital video production, from concept development to final editing, ensuring high-quality output aligned with brand messaging and goals.• Collaborated with creative and marketing teams to produce engaging motion graphic animations for various platforms to increase viewer engagement across social media channels.• Optimized production workflows and implemented best practices, reducing turnaround times by 15% while maintaining production standards and meeting tight deadlines. Show less

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  Ogilvy nicaragua

  Feb 2016 - Aug 2022

  • Managed a team across traditional, digital, design, and production comprising 20+ professionals, including copywriters, art directors, content creators, graphic designers, motion graphic artists and project managers.• Headed the conceptualization and execution of brand, product, and service campaigns, ensuring consistent brand standards for diverse local and international clients across offline and online channels• Collaborated with cross-functional teams to align creative direction with strategic business goals while producing high-quality deliverables on time and within budget • Managed performance metrics including time and budget adherence, reach and impressions, and engagement rates• Identify, scope, and manage budgets with third-party production companies to budget, produce, and supervise TV commercials and photo sessions for brand campaigns Show less

  • Creative Director

    May 2019 - Aug 2022

  • Creative Copywriter & Content Creator

    Feb 2016 - Apr 2019
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  Cowbox

  May 2021 - Aug 2022

  Creative director & strategist

  • Built and managed Cowbox’s creative content team • Oversaw RFPs from Media agencies and client-direct • Led creative direction for branding, motion graphics, and digital projects, delivering strategic solutions for U.S.-based clients across various industries• Directed cross-functional teams to develop visually compelling websites and educational videos, enhancing client engagement and brand presence• Presented agency capabilities to potential clients and led pitches to secure new business in the U.S. market Show less

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  Freelance

  Sept 2022 - now

  Brand and creative strategist

  • I've partnered with founders and entrepreneurs to craft distinct brand strategies and develop memorable brand identities for their businesses.o KineticDeveloped a new brand strategy, shifting the focus from traditional health and fitness to a comprehensive and holistic wellness approachLed the creative direction for the brand identity, resulting in a more cohesive and engaging brand presenceo MedvaleContributed to developing a new purpose statement and positioning for Medvale, a US-based network focused on helping healthcare leaders improve their leadership performance.Led the creative direction for the brand identity, resulting in more engaging brand visuals that supported Medvale’s story. Show less