Bellamy Arden

Experience

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  Mylan Pharmaceuticals

  May 2011 - Aug 2011

  Finance Intern

  • Maintained and evaluated transfer pricing for competitors and buyers

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  Sony Electronics

  Jul 2012 - Apr 2013

  Sony Student Ambassador

  • Maintained blog and other social media accounts about products• Ranked in the top five ambassador URL hits for three months• Increased URL hits by 700 unique users• Coordinated events with local businesses

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  Brigham Young University Men's Soccer

  Apr 2013 - Aug 2013

  Media Relations Specialist

  • Wrote press releases and recaps generating over 6,000 views• Created promotional videos• Managed multiple social media accounts• Coordinated promotional events and pricing promotions

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  Brigham Young University

  Apr 2013 - Apr 2014

  Department Coordinator

  • Wrote 3–4 articles per month for the college’s website• Contributed to biweekly newsletter reaching 30,000 people• Managed team of 4 bloggers to post weekly• Wrote content for 25 web pages

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  Bradley Public Relations Agency

  Aug 2013 - Jan 2014

  Account Executive—Feed the World

  • Led a team of four bloggers• Maintained weekly blog and director’s biography posts• Facilitated communication between the client and account supervisor

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  Marriott International

  Jan 2014 - Apr 2014

  Marketing Communications Consultant

  • Conducted extensive research of the Marriott social channels to develop a best practices guide for responding to questions and engaging with followers on social media.• Trained 34 Central and Latin America regional marketers on best practices for social media engagement.• Managed team of five individuals to post on the Marriott Hotel’s Twitter accounts.

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  Nu Skin Enterprises

  Apr 2014 - Jul 2014

  Public Relations Intern

  • Coordinated corporate social responsibility book drive to collect 5,000 books, exceeding our goal by 2,000 books.• Drafted press releases for the corporate enterprise.• Pitched media on corporate CSR day and received news coverage by 8 local news stations.• Created $9,400 worth of volunteer service from 830 employees during the corporate CSR day.

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  ALDI Inc.

  Sept 2014 - Dec 2014

  Marketing Assistant

  • Wrote press releases for local and national wire services.• Drafted materials for the website, press kits and media mailers.• Coordinated award submissions and winning materials.

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  UL

  Dec 2014 - Feb 2018

  • Increased impactful media coverage by 67 percent in three years, leading to the first consumer-media campaign in seven years.• Monitored press coverage to recommend new angles and approaches for media efforts.• Managed relationships with top-tier media outlets to protect and promote the UL brand.• Responded to all reactive media inquiries within 12 hours, routing inquiries to appropriate individuals and providing recommendations on how to move forward.• Pitched media daily to secure regular positive media coverage.• Communicated daily media mentions to the broader organization as the superuser of Cision.• Trained and built executive visibility for various spokespeople on the topics of cybersecurity, fire safety, appliances, indoor air quality, new technology, consumer safety and smart homes.• Led a story-telling exercise for all media trainings to help UL engineers better communicate with a less-technical audience.• Prepared all spokespeople for print, radio and broadcast interviews, in addition to satellite media tours.• Developed messaging, media pitches, briefing books, media day demonstrations, video, Q&A and presentations.• Created all of UL's social media campaigns #StandardsMatter, #InsidetheLab and #IamUL on Twitter, Facebook, Instagram and LinkedIn.• Wrote content, drafted storyboards and project managing #StandardsMatter, which earns four times more engagement than UL's curated content.• Wrote content, directing creative and managing content for “I am UL” and “Inside the Lab,” which earns 12 times more engagement than UL's curated content.• Analyzed trends to create strategic B2C and B2B social media campaigns for all sponsorships and events. Show less

  • Marketing Manager

    Apr 2017 - Feb 2018

  • Marketing Specialist

    Dec 2014 - Apr 2017
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  Boeing

  Feb 2018 - now

  • Increased the strategic use of Twitter, Instagram, Facebook, LinkedIn, Snapchat and YouTube by analyzing, researching and developing channel strategies and best practices adopted enterprise-wide.• Increased average engagement rates on Twitter by 12%, Facebook by 97%, Instagram by 3% and LinkedIn by 23%; increased follower growth on Facebook by 19%, Twitter by 11%, Instagram by 44% and LinkedIn by 41%.• Created and launched a project management software pilot (Workfront) to streamline and solidify operating rhythm and process for 15+ digital communicators.• Led the successful launch, with an average adoption rate of 72%, of eight Facebook Groups by integrating web, email, social and print advertising, and provided ongoing strategic guidance to internal business partners.• Researched, proposed and launched Boeing’s first-ever influencer campaign, coupled with shoppable Instagram posts, to drive sales of a Boeing Store product launch. Show less

  • Chief of Staff, Global Brand Management

    Mar 2019 - now

  • Digital Strategist

    Feb 2018 - Mar 2019