Renato Cassinelli

Experience

• 

  Vistacom Group

  Jan 2012 - Dec 2017

  Marketing Account Manager

  - Led the execution of ATL, BTL, and Digital marketing campaigns, managing production timelines and budgets for high-profile clients including Hyundai, BMW, Jaguar, Mini, Range Rover, Sodexo, and financial services companies. - Directed a team of 5+ account executives and designers, ensuring seamless campaign delivery and achieving client goals.

• 

  NATEXO

  Jun 2018 - Jul 2019

  Country Marketing Manager - Spanish Market

  - Directed all marketing operations for the Spanish market, focusing on the tech, finance, and healthcare sectors. Managed key accounts such as BBVA, Caixabank, Santander, and MoneyMan to drive customer acquisition and brand awareness.- Achieved €250K in annual Marketing Generated Revenue and increased database acquisition rates by 25% annually, contributing to significant business growth.- Established 15+ new agency partnerships, leading a team of 2, while implementing targeted strategies to expand the company’s footprint in Spain. Show less

• 

  IT Smart Finance

  Sept 2019 - Oct 2020

  Head of Marketing and Communications

  - Developed and executed global and regional marketing strategies for JoyMoney (online loans platform) and Nibble (crowdfunding investment), driving market growth and brand recognition.- Led a team of 8+, growing JoyMoney to 500K users and generating €2M+ in investments for Nibble, through targeted marketing campaigns and strategic partnerships.- Championed the company’s PR strategy, establishing key relationships with media outlets, journalists, and stakeholders to enhance public visibility and brand reputation. Show less

• 

  PayRetailers

  Oct 2020 - now

  - Built and structured the marketing department, aligning RevOps with Sales and Account Management to drive ROI, while overseeing SEO, SEM, Social Media, and events to strengthen brand presence and engagement.- Developed and executed strategic marketing plans, managed budgets, and integrated CRM and AI tools, leading Public Relations and the Communications Department to optimize messaging and enhance market positioning.- Successfully reduced Customer Acquisition Costs (CAC) by aligning marketing with sales and collaborating with Account Management on retention strategies. Show less

  • Global Head of Marketing

    Jan 2023 - now

  • Head of Marketing

    Oct 2020 - Jan 2023