Muhammad Erlangga Brahma Syahputra, S.Ter.M.

Experience

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  Himpunan Mahasiswa Pemasaran Digital

  Sept 2020 - Dec 2021

  a. Maintain a close relationship with each stakeholder of Digital Marketing studentsb. Store, manage and organize datac. Sum up meeting notes and key takeaways a. Create innovative academic programs for Digital Marketing studentsb. Maintain and improve the relationship between students and the Department of Management a. Facilitate new students in the event of PETA DIGMAb. Remind new students to join the meeting room and finish their tasksc. Introduce the Digital Marketing major to new students and answer some questionsd. Responsible for new students' attendance and task completion

  • General Secretary

    Dec 2020 - Dec 2021

  • Manager of Academic Division

    Jan 2020 - Dec 2020

  • Facilitator in PETA DIGMA 2020

    Sept 2020 - Sept 2020
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  TaxPrime

  Oct 2021 - Jan 2022

  Business Development Intern

  TaxPrime is a Tax Consulting Firm, based in Jakarta, the Capital City of Indonesia. We developed our products based on experiences in delivering services to our clients. Those have made us to do improvement in feature, term, and condition of our products in order to ensure that our services satisfy with requirements of our clients. However we also realize that the client’s needs are not always parallel with the feature of the products, therefore we always open to discuss with our clients in respect of their unique requirements.a. Manage content on social mediab. Prepare and develop new content ideasc. Assist the Marketing team with graphic design, copywriting, and content planningd. Responsible for the online webinar preparation Show less

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  BRHM18

  Dec 2021 - now

  Musician

  Brhm18 is a Capricorn who loves to write songs alone in his bedroom. You can walk into his room to him strumming his guitar at the corner of the room while sitting cross legged with vape on his grip and a cutting scar on his lower left arm. He is not a totally introverted boy nor is he a highly depressed boy ever. But he enjoys being alone at times to feel what he actually feels without restrictions or shame. It helps him to come up with life lessons, which in a way, help to inspire his songs as well.Most of Brhm18's songs are about love and everything that's associated with it. To him, love is mean and not real. Love gets him broken too many times that he sometimes feels like maybe if he had been more attractive love wouldn't do him this bad. Crush always makes him look stupid and he hates it. Never did he ever had a real relationship ever in his life and hence why he writes mostly sad songs. However, no matter what type of song he's writing, they all come from a place of emotion and feeling. That's what makes them so special - you can feel the passion in every word he sings. Show less

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  Virus Media

  Feb 2022 - May 2022

  CEO Office Intern

  Virus Media is a complex assembly of molecules consisting of analysts, strategists and creators who are well adapt in the digital domain!a. Assist in written communication as well as in-person to both internal and external high-level officials and business executivesb. Collaborate with multiple stakeholders in day-to-day business planning, management, monitoring and evaluationc. Support CEO in expanding the horizon of the business

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  Unilever

  Sept 2022 - Nov 2022

  Key Account Digital Commerce Intern

  Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you. a. SKU listing for Unilever seller account at Lazadab. SKU PO requesting for Unilever seller account at Lazadac. Delivery monitoring and remindingd. Promo activatione. Pricelist SKU updatingf. Hero Image updating and monitoringg. Banner monitoringh. Media briefing (HI or banner) i. Feeds uploading and schedulingj. Hero Image editing Show less

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  Whitelab - Deca Group

  Jun 2023 - Aug 2023

  Key Account Management

  DECA Group is the holding company with a primary focus on the beauty industry. We were established in July 2016, with its first brand Everwhite, which became one of the best and renowned local skincare products in Indonesia, followed by Everslim, Everpure, Whitelab, Trueve, White story, and Bonavie.We have the vision to reveal the everlasting beauty in excellence by creating high quality products, making all our brands well known, and building a dream team who will excel our business beyond!The DECA Crew is rapidly expanding, we believe together we could make our dream and future come true by love, friendship, and sisterhood among us.We share our best efforts, professionalism and enjoyment as well, to encourage and empower each other. Now we are constantly on the lookout for the bright talents who have the passion and drive to achieve our dream together!a. Promo Toko Activationb. Paket Diskon Activationc. Kombo Hemat Activationd. Banner Uploadinge. Voucher Toko Activation f. Voucher Produk Activation g. Shopee Ads Keyword Inputh. Competitor Analysisi. Daily Sales Tracker Updatingj. Ads Daily Budget and Bidding Managingk. Ads Performance Tracking l. Ads Balance and Coin Top Up Bill Makingm. Brand Construction 2023 Voucher Details Inputn. Whitelab Birthday Plan Budget Actualization Inputo. Flash Sale Toko Activation p. Flash Sale Sheets Updatingq. SKU Weight Detail Updating r. June Pay Day and 7.7 Livestream Rebate Tiering Discount Updatings. PDP and SKU Name Monitoringt. Competitor Voucher ListingOutput:a. Competitor Analysis (6 June) (Slides)b. Daily Ads Effectivity Tracker - Whitelab & Everpure (Sheets)c. Shopee Ads Overall Data Tracking - Whitelab & Everpure (Sheets)d. Competitor Analysis (14 June) (Slides)e. Flash Sale Whitelab (Sheets)f. Flash Sale Everpure (Sheets)g. Competitor Analysis (21 June) (Slides)h. Progress Update Berat SKU (Sheets)i. PDP & Product Name Monitoring (Sheets)j. Competitor Analysis (28 June) (Slides) Show less

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  SCI Group

  Aug 2023 - Jul 2024

  Key Account Management

  Launched in 2014 in Singapore, SCI E-commerce is the leading and fastest-growing eCommerce enabler that provides full end-to-end eCommerce solutions for businesses & brands in Southeast Asia and China.We have worked with prominent Fortune 500 brands, as well as local and global enterprises in establishing a strong online presence from their original brick and mortar stores. Our team provides services such as eCommerce store set-up, Campaign Management, Digital, and Social Media Marketing, Logistics and Shipping Fulfillment, and Service Quality Management to ensure steady revenue growth and visibility for our clients in the digital age.a. Achieves Sales objectives, manages distribution of brands portfolio within an assigned territoryb. Works closely with brands & manage Store Coordinates under e-commerce platforms, sales communications and promotional activities within the assigned territory.c. Promotes and sells brand’s products and programs through e-commerce platforms.d. Executes sales strategies and go-to-market plans in assigned territory, focusing on sales growth.e. Ensures a healthy sales pipeline with respect to the defined sales plans and follows strategy that defined from the Key Account leadf. Analyzes industry, customer and competitor data to create and implement compelling sales plans.g. Current & New product sales and new customer acquisition with Activation Marketing and campaign in attachment with brand performanceh. Understand customer processes and pain points, while providing solutions and technologies to address themi. Provides input/VOC on portfolio and marketing tactics quality to marketing activities and placementj. Provides input to leader to determine pricings strategies and how’s market behaviork. Ensures Compliance to defined internal and external regulations; collaborating with platform’s PIC & communicate the updates within internal team Show less

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  PT Cantika Alami Indonesia

  Jul 2024 - Sept 2024

  Key Account Support

  PT Cantika Alami Indonesia is a well-established official skincare reseller with multiple active online stores. My role focused on e-commerce operations and performance optimization across various platforms.Key Responsibilities & Achievements:a. Managed online stores on Shopee, Lazada, and TikTok Shop, including product uploads and coordination with the purchasing team.b. Conducted market and competitor benchmarking to identify trends and optimize product positioning.c. Successfully increased monthly revenue on TikTok Shop by approximately 500–600% through trend-based product selection and content strategy.d. Took full ownership of a special NED (Near Expiry Date) inventory project, with KPIs focused on flushing out aging stock through strategic listings and promotions.e. Briefed visual teams for campaign banners and contributed to daily e-commerce execution across platforms. Show less

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  PT Belanja Online Ekspres Nusantara

  Sept 2024 - Oct 2024

  Ads Specialist

  PT Belanja Online Ekspres Nusantara specializes in home & living products such as cookware, bedding accessories, and other household items. I was responsible for driving product visibility through paid ads and organic optimizations.Key Responsibilities & Achievements:a. Handled paid advertising campaigns, focusing on keyword research, competitor benchmarking, and performance analysis.b. Implemented trial-and-error strategies using tools like GMVMAX and manual keyword targeting to determine the best-performing method per product.c. Identified which SKUs performed better under organic growth vs. paid ads, allowing for smarter budget allocation.d. Focused exclusively on ads strategy, while e-commerce operations were handled by a separate team. Show less

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  Allianz Indonesia

  Oct 2024 - now

  Business Executive
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  PT Merodith Technology Indonesia

  Feb 2025 - now

  PT Merodith Technology Indonesia, a tech company expanding into fashion, apparel, skincare, and affiliate. I play a multifaceted role across e-commerce (Shopee & TikTok), affiliate marketing, content creation, and live streaming.a. Conducting competitor and market trend analysis to identify high-performing affiliate productsb. Managing content calendar and live stream schedule for hostsc. Creating TikTok content (concepting, modeling, videography, editing)d. Supporting live streams as both co-host and strategiste. Benchmarking to refine marketing and sales strategiesf. Proposing new products for our affiliate account Show less PT Merodith Technology Indonesia, a tech company expanding into fashion, apparel, skincare, and affiliate. I play a multifaceted role across e-commerce (Shopee & TikTok), affiliate marketing, content creation, and live streaming.a. Conducting competitor and market trend analysis to identify high-performing affiliate productsb. Managing skincare campaigns, including KOL outreach and affiliate recruitmentc. Creating TikTok content (concepting, modeling, videography, editing)d. Running live streams as both host and strategiste. Benchmarking other brands to refine marketing and sales strategiesf. Previously handled paid ads, with a growing focus on e-commerce strategy Show less

  • Lead Affiliate and Content Specialist

    Jul 2025 - now

  • Ecommerce Specialist

    Feb 2025 - Jun 2025