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ABHIJEET ANAND

ABHIJEET ANAND

Broadcasting and Live Streaming

location of ABHIJEET ANANDNew Delhi, Delhi, India

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  • Timeline

  • About me

    Specialist Officer- Digital Marketing in Punjab National Bank

  • Education

    • Faculty Of Management Studies,Banaras Hindu University

      2016 - 2018
      Master of Business Administration (MBA) International Business 7.34 cgpa (Till 3rd semester)

      Activities and Societies: Had been the part of summer internship team and tried to further extend our cordial relations with various organizations. My first exposure into the length and breadth of marketing that needs to be evolved continuously catering the shift in demand and competition. Organized, Participated and won several technical, cultural and sports events at the institute level.

    • SRMCEM,LKO

      2011 - 2015
      Bachelor of Technology (B.Tech.) Electronics and Communications Engineering 1st Division

      Did B.Tech in ECE branch with project on Simulation of Antitank Autopilot Infrared imaging guided missiles on matlab.

  • Experience

    • Internship at Doordarshan

      May 2014 - Jun 2014
      Broadcasting and Live Streaming

      Learnt the basics of communication with how the direct live telecast is done, how the OB Van works and how the main stream media operates and the effect of digitization and latest technologies.Challenges for Doordarshan and advantages.

    • Faculty Of Management Studies,Banaras Hindu University

      Jul 2016 - Jul 2017
      Internship Coordinator

    • Ujjivan Small Finance Bank Limited

      May 2017 - Jul 2017
      Intern

      The project was on "Finding the relations between saving habits and potential of Microfinance client" in which i analyzed and determined the followings:- - Examined people's perception towards the Microfinance system.- Analyzed the problems customers are facing for partnering with banks via centre meetings, focussed discussions etc.- Determined the correlation between the savings and the potential of ujjivan clients.- Determined the branding strategies based upon the limited awareness among target segment.- Analyzed the readiness of the Ujjivan customers towards Digital Banking and thus was able to justify the need of digital education to them by incorporating it with the Parinaam Foundation. Show less

    • HelpMitra

      May 2018 - Nov 2018
      Content Writer

      Have written contents, blogs and articles based on the project given. Have written articles pertaining to real estate, infrastructure, hospitality and e-commerce sector. Looking forward to learning and exploring this incredible art of expression.

    • ICICI Prudential AMC Ltd

      May 2018 - Jun 2019
      Management Trainee

      Managing Channel Sales at regional levelProduct Communication

    • Dr. Bijli

      Jan 2019 - Sept 2020
      Marketing Manager

      Handling and supporting the marketing initiatives and activities of the company

    • Stag International

      Jun 2019 - Oct 2019
      Business Development Manager- International Business

      Did Market Research for various European markets.Sponsorship Management for the brand.Did research on logistics and Warehousing opportunities in Netherlands

    • Punjab National Bank

      Sept 2020 - now

      Working in the Digital Banking Division Team

      • Marketing Manager

        Apr 2024 - now

      • Marketing Officer

        Sept 2020 - Jul 2024

  • Licenses & Certifications