
Kritika Jindal
Visual Merchandiser

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About me
Senior Product Designer at Dell Technologies | LinkedIn Top Voices in UX, UED & Product Design | Visual Communication Enthusiast
Education

MIT Institute of Design
2018 - 2022Bachelor of Design Graphic Design 8.31 CGPAActivities and Societies: Event Planner, Persona Fest - Cultural Team Head, TEDxMITID - Production Team member, Gliff Typography Club Incharge During my college years, I passionately pursued design, immersing myself in various activities to hone my skills. I actively participated in design competitions, collaborated on projects with classmates, and engaged in extracurricular design clubs. These experiences nurtured my creativity, honed my technical abilities, and fostered a strong design foundation.

Carmel Convent School, Chandigarh
2016 - 2018Commerce 86%Activities and Societies: Club Incharge, Volleyball Team Member, Best Runner, Class Representative During my high school journey, I enthusiastically engaged in a diverse range of activities, demonstrating my leadership skills and team spirit. I served as a Club InCharge, contributed as a valued member of the Volleyball Team, received recognition as the Best Runner, and took on the responsibility of being a Class Representative. These experiences instilled in me a strong sense of organization, teamwork, and the ability to effectively communicate and represent my peers.

Manav Mangal School, Panchkula
2004 - 2016CBSE 9.2 CGPAActivities and Societies: Discipline InCharge, Annual Day Performer During my school years, I consistently achieved commendable academic results, displaying a strong work ethic and dedication. Additionally, I actively engaged in extracurricular activities, showcasing my versatility as I participated in sports events, cultural programs, and various clubs.
Experience

Shoppers Stop
Jun 2017 - Jun 2017Visual MerchandiserAs a Visual Merchandising Intern, I took the lead on an innovative "End of Season Sale" project, where I crafted eye-catching mannequins using discarded paper materials like newspapers. This unique and resourceful approach compelled me to explore unconventional ideas and elevated my creative prowess to new horizons.

MadAhead
Mar 2020 - Jun 2020Visual DesignerI played a key role in designing the logo and contributing to the UI design of the live app "Mad Ahead". Additionally, I devoted significant effort to crafting personalized avatars, ensuring a unique user experience. Creating avatars that resonate with users' individuality was a paramount objective in my design approach.

URPopular - Influencer Marketing Co
Jan 2021 - Mar 2021Influencer Execution InternMy duties and responsibilities were to identify and build relationships with prominent influencers and to brainstorm new, creative approaches to influencer campaigns and last but not the least to keep abreast of emerging trends, technologies and influencers.

Leaf Design
Jun 2021 - Aug 2021Visual DesignerI actively participated in brand research and strategy application design across diverse projects such as Avendus Wealth Management, Tata 1mg, Kids Personal Care, and Leaf Website.My responsibilities encompassed working at different stages of design development, including brand understanding workshops, interviews & formulating an effective information design approach for each project.

ON PURPOSE
Oct 2021 - Dec 2021Visual DesignerMy primary responsibility centred around designing impactful social media posts aimed at driving social change in India for a diverse range of clients. Additionally, I played a pivotal role in acquiring new clients by effectively conveying the value proposition of our services.

Dell Technologies
Feb 2022 - May 2022User Experience DesignerIn my role, I worked on a “Database Performance Analyzer” Product, emphasizing Research, Prototyping, and Testing. I diligently delved into comprehending business objectives and the product's value proposition, conducting User Research to gather insights for enhancing its desirability.Leveraging these insights, I designed user-friendly Interfaces to ensure optimal usability and user satisfaction.

Dell Technologies
Aug 2022 - nowPart of AIML Product Teams, and the Lead UX Designer responsible for Legal Security Product. Throughout the product's lifecycle, I have been actively involved in key stages, including Research to Designing, Testing, and successful Deployment.My Market Research provided valuable insights for data-driven decision-making and identified emerging new use cases. My involvement in project has led to substantial personal and professional growth, enhancing my confidence and recognition as a skilled designer by senior leadership. Show less
Senior Analyst, Product Design
Feb 2024 - nowAnalyst, Product Design
Aug 2022 - Jan 2024
Licenses & Certifications
- View certificate

Principles of UX/UI Design
MetaJan 2024 - View certificate

Generative AI
MicrosoftDec 2023 - View certificate

Enterprise Design Thinking Practitioner
IBMJan 2024 - View certificate

Project Management
MicrosoftDec 2023
Honors & Awards
- Awarded to Kritika JindalGame Changer Award II Dell Technologies Jan 2025 Awarded by Design Leadership for leading strategic efforts in Conversational AI and the AI Design CoE, with direct impact on Dell.com’s chatbot and digital experience. Recognized for delivering visionary GenAI design concepts, aligning with branding, legal, and DDS standards, and driving execution across high-priority org initiatives. This work elevated Dell’s position in the GenAI space and established the team as a trusted partner across IT and business functions.
- Awarded to Kritika JindalGame Changer Award I Dell Technologies Jul 2023 Awarded by Design Leadership for leading AI-powered research that surfaced strategic use cases, influencing product direction. Recognized for driving innovation beyond core responsibilities and contributing to high-impact design initiatives across the org.
Volunteer Experience
Fundraiser
Issued by Youth Empowerment Foundation on Aug 2021
Associated with Kritika JindalCultural Team Head
Issued by Persona Fest 2020 on Jan 2020
Associated with Kritika JindalProduction Team Member
Issued by TEDxMIT on Mar 2019
Associated with Kritika JindalStudent Volunteer
Issued by Persona Fest 2019 on Jan 2019
Associated with Kritika JindalVolunteer
Issued by The Art of Living on Jun 2017
Associated with Kritika JindalDelegate
Issued by Model United Nations on Oct 2015
Associated with Kritika Jindal
Languages
- enEnglish
- hiHindi
- puPunjabi
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