James Asaba (CIM)

Experience

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  Ipsos

  Aug 2011 - Jun 2015

  Field Research Assistant

  Duties and Responsibilities1. Conducted 3-7 face to face interviews per day on different Social and Market research projects in different districts of Uganda.2. Supervised Data collection teams on different Social and Market research projects in different parts of Uganda.3. Gathered, arranged and corrected research data to create representative graphs and charts highlighting results.4. Worked with principal investigators to coordinate qualitative research.5.Collected research data through experimentation, surveys and leading focus groups.6. Scheduled appointments with respondents over phone and face to face.7. Demonstrated respect, friendliness and willingness to help wherever needed. Show less

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  Standard Chartered Bank

  Jan 2012 - Aug 2012

  Sales Representative

  Duties and Responsibilities1. Create persuasive arguments to sell bank products and services to customers.2. Regularly reach out to potential customers.3. Take care of customer complaints quickly and efficiently.4. Set and maintain sales target goals.5. Communicate with team members regularly.6. Answer customer’s questions.7. Greet and assist customers.

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  Innovations for Poverty Action

  Oct 2015 - Mar 2019

  Research Assistant

  Duties and Responsibilities1. Conducted 3-7 face to face interviews per day on different Social and Market research projects in different districts of Uganda.2. Supervised Data collection teams on different Social and Market research projects in different parts of Uganda.3. Gathered, arranged and corrected research data to create representative graphs and charts highlighting results.4. Worked with principal investigators to coordinate qualitative research.5.Collected research data through experimentation, surveys and leading focus groups.6. Scheduled appointments with respondents over phone and face to face.7. Demonstrated respect, friendliness and willingness to help wherever needed. Show less

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  Vaito

  May 2019 - Dec 2023

  Marketing and Digital Officer

   Successfully increased social media followers for different clients across all major platforms by 80% through engaging content, targeted advertising, and community management. I increased social media engagement of our clients platforms by 60% through consistent posting, engaging content, and timely responses to comments and messages. Created and published high-quality blog posts, articles, and other content for improvingwebsite traffic and user engagement for our clients platforms.  Successfully assisted in the planning and execution of marketing events, such as trade showsand conferences, contributing to their overall success. Provided valuable support to various marketing initiatives, including content creation,campaign execution, and data analysis, contributing to the overall success of the marketingteam. Show less

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  Contivibe Media

  Apr 2024 - Feb 2025

  Team Leader

   Content Creation, Content marketing, planning and audit to produce content that drives viewership and audience engagement Identifying and securing new Photography, Videography, Live streaming, Interviews, Content production business opportunities Overseeing brand management, audience development, and content marketing strategies formedia projects. Closing key deals with high-profile clients Account Management and Relationship Building Upselling and Cross-selling to existing clients Meeting and exceeding sales targets Show less

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  Uganda Marketers Society

  May 2024 - now

  Membership Director

  As the Director Membership of the Uganda Marketers Society (UMS) I'm responsible for developing and implementing strategies to attract, retain, and engage individual, SME and corporate members. This role plays a vital role in expanding the society's membership base and ensuring the satisfaction and value proposition for existing members.

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  Majestic Brands Limited

  Feb 2025 - now

  Head of Brand and Communication

  -Shaping and maintaining the organization’s identity and visibility-Developing content marketing plan and strategy to generate leads -Ensuring consistent communication and engagement across all channels-Driving strategies to enhance reputation and engagement. -Plan and execute integrated campaigns to boost brand awareness and engagement.-Track how the brand is perceived through metrics like customer sentiment, market share, and campaign success.-Position the company and its leaders as industry experts through content, speaking engagements, and partnerships.-Develop brand guidelines, lead marketing campaigns, manage media relations,-Align internal and external messaging to reflect the company’s values and goals.-Collaborating with teams to amplify the brand’s voice and success Show less