Olivia Urbaniak

Olivia Urbaniak

Social Media Marketing Manager

Followers of Olivia Urbaniak583 followers
location of Olivia UrbaniakToronto, Ontario, Canada

Connect with Olivia Urbaniak to Send Message

Connect

Connect with Olivia Urbaniak to Send Message

Connect
  • Timeline

  • About me

    Customer Experience Agent at Slack

  • Education

    • George Brown College

      2019 - 2019
      Certificate Digital Analytics Program
    • Centennial College

      2019 - 2020
      Post Graduation College Certificate Advertising- Media Management

      - Proficiency in media calculations such as PPC, CPM, GRP's, impressions, R/F and creating blocking charts. - Proficiency in conducting industry research by analyzing market trends, audience habits, and distinguishing how to arrive at a particular objective using Viva-information, Com-score, and COMMB Navigator.

    • Humber College

      2017 - 2019
      Diploma Advertising

      - Experience analyzing media alternatives and making recommendations as to how best to allocate the advertising budget. - Experience in creating a comprehensive integrated marketing communications plan.- Proficiency in conducting quantitative research by analyzing industry trends, audience habits, and identifying how to reach a specific target audience through critical research (Viva-data, Com-score, and COMMB Navigator).- Experience in campaign planning and media math calculations… Show more - Experience analyzing media alternatives and making recommendations as to how best to allocate the advertising budget. - Experience in creating a comprehensive integrated marketing communications plan.- Proficiency in conducting quantitative research by analyzing industry trends, audience habits, and identifying how to reach a specific target audience through critical research (Viva-data, Com-score, and COMMB Navigator).- Experience in campaign planning and media math calculations (PPC, R/F, GRP's and impression). - Experience in copywriting Show less

  • Experience

    • KindKarma Company

      Feb 2018 - May 2018
      Social Media Marketing Manager

      - Assisted in maintaining Kind Karma’s social media accounts and helping compose creative and engaging posts across a multitude of social media platforms; twitter, instagram, facebook…-Planned and created social media content calendars for ongoing social media efforts, as well as specific campaigns-Planned and executed initiatives to reach the target audience through appropriate channels (social media, email etc.)- Brainstormed and developed ideas for creative marketing campaigns- Assisted and supported in maintenance of website; coordinated website changes with developer and designer and attended monthly meetings- Proficiency in using social media software (Facebook Ad Manager, Google Analytics)- Experience of Social Media Advertising platforms (including paid advertising) – Facebook, LinkedIn, YouTube, Instagram- Created effective SEO- Suggested new ways to attract prospective customers, like promotions and competitions through extensive research, developing new techniques and using effective strategies with unique concepts- Utilized and applied knowledge and skills from educational practices and theory to Kind Karma company Show less

    • Belfield Homes | Residential and Commercial Renovations

      Jan 2019 - Apr 2020
      Marketing Coordinator

      - Created all website content and graphic design for Belfield Homes family operated construction company- Managed social media platforms-Created effective ADWORDS, popularity searched phrases and long tales for SEO

    • Octopus Media Group

      Jun 2019 - Aug 2019
      Media Intern
    • Spark Growth

      May 2020 - Aug 2020
      Digital Marketing Intern

      - Performed market analysis and research on the latest market trends- Tracked and developed reports on website visitors' behavior, engaged in digital content testing, identified purchasing patterns and demographics, performed trend analysis, and presented and displayed digital data- Analyzed client marketing channels and website performance data and developed recommendations on ways to further optimize performance - Created weekly and monthly client KPI reports and data visualizations- Developed, SEO, on-site body content, meta descriptions, and page titles in support of SEO strategies and monitored the effectiveness of SEO and marketing funnels in terms of traffic- Proficiency using reporting tools such as Google Analytics and Ad managers to track and measure client' digital promotions Show less

    • Slack

      Apr 2021 - now
      Customer Experience Agent

      - Effectively supported a high volume of up to 60 customer emails per week in diverse languages, emphatically and professionally resulting in a 93% avg customer effort score.- Helped customers with billing and troubleshooting programming. - Assisted in collecting tax forms (W-9, etc) and assist in processes for non for profit eligibility.- Helped process purchase orders and direct deliverables to the right team to help complete more complex billing processes- Assessed product complaints, provided plan advice, generated invoices, applied promotions/trials and processed refunds/credit transfers- Provided plan advice and evaluations, helped customers switch between payment methods (cc, SSI and contractual invoicing; PO)- Defused volatile customer situations courteously and always followed company policies especially when addressing and resolving negative customer feedback.- Followed all privacy and security practices at all times for both customers and Slack.- Assisted in channel monitoring- Proficiency with payment processing software like Stripe and Workday Financial. - Ability to support customer communication using the Zendesk software Show less

  • Licenses & Certifications