
Olivia Urbaniak
Social Media Marketing Manager

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About me
Customer Experience Agent at Slack
Education

George Brown College
2019 - 2019Certificate Digital Analytics Program
Centennial College
2019 - 2020Post Graduation College Certificate Advertising- Media Management- Proficiency in media calculations such as PPC, CPM, GRP's, impressions, R/F and creating blocking charts. - Proficiency in conducting industry research by analyzing market trends, audience habits, and distinguishing how to arrive at a particular objective using Viva-information, Com-score, and COMMB Navigator.

Humber College
2017 - 2019Diploma Advertising- Experience analyzing media alternatives and making recommendations as to how best to allocate the advertising budget. - Experience in creating a comprehensive integrated marketing communications plan.- Proficiency in conducting quantitative research by analyzing industry trends, audience habits, and identifying how to reach a specific target audience through critical research (Viva-data, Com-score, and COMMB Navigator).- Experience in campaign planning and media math calculations… Show more - Experience analyzing media alternatives and making recommendations as to how best to allocate the advertising budget. - Experience in creating a comprehensive integrated marketing communications plan.- Proficiency in conducting quantitative research by analyzing industry trends, audience habits, and identifying how to reach a specific target audience through critical research (Viva-data, Com-score, and COMMB Navigator).- Experience in campaign planning and media math calculations (PPC, R/F, GRP's and impression). - Experience in copywriting Show less
Experience

KindKarma Company
Feb 2018 - May 2018Social Media Marketing Manager- Assisted in maintaining Kind Karma’s social media accounts and helping compose creative and engaging posts across a multitude of social media platforms; twitter, instagram, facebook…-Planned and created social media content calendars for ongoing social media efforts, as well as specific campaigns-Planned and executed initiatives to reach the target audience through appropriate channels (social media, email etc.)- Brainstormed and developed ideas for creative marketing campaigns- Assisted and supported in maintenance of website; coordinated website changes with developer and designer and attended monthly meetings- Proficiency in using social media software (Facebook Ad Manager, Google Analytics)- Experience of Social Media Advertising platforms (including paid advertising) – Facebook, LinkedIn, YouTube, Instagram- Created effective SEO- Suggested new ways to attract prospective customers, like promotions and competitions through extensive research, developing new techniques and using effective strategies with unique concepts- Utilized and applied knowledge and skills from educational practices and theory to Kind Karma company Show less

Belfield Homes | Residential and Commercial Renovations
Jan 2019 - Apr 2020Marketing Coordinator- Created all website content and graphic design for Belfield Homes family operated construction company- Managed social media platforms-Created effective ADWORDS, popularity searched phrases and long tales for SEO

Octopus Media Group
Jun 2019 - Aug 2019Media Intern
Spark Growth
May 2020 - Aug 2020Digital Marketing Intern- Performed market analysis and research on the latest market trends- Tracked and developed reports on website visitors' behavior, engaged in digital content testing, identified purchasing patterns and demographics, performed trend analysis, and presented and displayed digital data- Analyzed client marketing channels and website performance data and developed recommendations on ways to further optimize performance - Created weekly and monthly client KPI reports and data visualizations- Developed, SEO, on-site body content, meta descriptions, and page titles in support of SEO strategies and monitored the effectiveness of SEO and marketing funnels in terms of traffic- Proficiency using reporting tools such as Google Analytics and Ad managers to track and measure client' digital promotions Show less

Slack
Apr 2021 - nowCustomer Experience Agent- Effectively supported a high volume of up to 60 customer emails per week in diverse languages, emphatically and professionally resulting in a 93% avg customer effort score.- Helped customers with billing and troubleshooting programming. - Assisted in collecting tax forms (W-9, etc) and assist in processes for non for profit eligibility.- Helped process purchase orders and direct deliverables to the right team to help complete more complex billing processes- Assessed product complaints, provided plan advice, generated invoices, applied promotions/trials and processed refunds/credit transfers- Provided plan advice and evaluations, helped customers switch between payment methods (cc, SSI and contractual invoicing; PO)- Defused volatile customer situations courteously and always followed company policies especially when addressing and resolving negative customer feedback.- Followed all privacy and security practices at all times for both customers and Slack.- Assisted in channel monitoring- Proficiency with payment processing software like Stripe and Workday Financial. - Ability to support customer communication using the Zendesk software Show less
Licenses & Certifications
- View certificate

Marketing on Snapchat
LinkedInApr 2020 
Research Assistant Tutorial
Lynda.comJan 2019- View certificate

Advanced Google Analytics
GoogleMay 2019
Languages
- poPolish
- enEnglish
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