Hemanth Chandran

Experience

• 

  O3M Directional Marketing

  Apr 2011 - Sept 2014

  Senior Search Engine Marketing Coordinator - Lead

  Senior SEM Co-Ordinator specialized in Google AdWords. Working as Google AdWords campaign(Search, Display & Remarketing) management for clients in various verticals. Also working Facebook page management and ads. Also have worked in increase the video likes by YouTube video ads promotion through which increasing the brand awareness.Strategies, execution and analysis of SEM campaigns- Day-to-day SEM Campaign Management & Optimization- Creative Ad Campaign development and perform ad copy testing- Perform keyword research and progress in quality keyword portfolio - Optimize campaigns using web analytics tools, conversion tracking and multivariate testing tools.- Development, analysis and improvement of crucial SEM marketing metrics.- Analyzing websites and suggested document changes.- Utilization of bid management tools.- Develop/manage bidding strategies- Monitor and report campaign results- Set appropriate campaign goals and KPIs, and responsible for any related reporting.Achievements---------------- Successful journey from a non-experienced associate to PPC team lead by contributing towards company’s revenue & profit growth.- Worked directly with multiple clients and increase the profits from online/PPC campaigns and was successfully able to up-sell and cross sell by showing the campaign results. Show less

• 

  AGL - Hakuhodo

  Sept 2014 - Aug 2015

  Sr. SEM Executive

  Sr Digital marketing executive specialized in Google AdWords. Working as Google AdWords campaign(Search, Display & Remarketing) management for clients in various verticals. Also working Facebook page management and ads. Also have worked in increase the video likes by YouTube video ads promotion through which increasing the brand awareness.Strategies, execution and analysis of SEM campaigns- Day-to-day SEM Campaign Management & Optimization- Creative Ad Campaign development and perform ad copy testing- Perform keyword research and progress in quality keyword portfolio - Optimize campaigns using web analytics tools, conversion tracking and multivariate testing tools.- Development, analysis and improvement of crucial SEM marketing metrics.- Analyzing websites and suggested document changes.- Utilization of bid management tools.- Develop/manage bidding strategies- Monitor and report campaign results- Set appropriate campaign goals and KPIs, and responsible for any related reporting.Achivements--------------- Successfully handled all PPC accounts of newly started branch and trained the team in the new branch.- Successfully increase the client budget’s for PPC accounts by providing quality leads with a sales team promised cost per lead and contributed new branch’s targeted quarterly profit goal.- Met the expectation of Manager by handling and providing results from PPC campaigns and bringing higher revenue from PPC. Show less

• 

  Accenture

  Sept 2015 - Jan 2017

  Programmatic Media Buying Strategist (RTB Platform)

  -Working with Clients, Agencies, Advertisers, Publishers and Account managers to manage and provide solutions based on DoubleClick Bid Manager & DoubleClick Campaign Manager for Display Ads & Campaigns. -Currently deployed in Google by Accenture as a Subject matter expert to drive technical leadership and facilitate product stability across North America & EMEA region.-Optimal solutions and consulting for Real Time Bidding, Programmatic buying and help running Campaigns Worldwide.-Facilitating the creation and optimization of Partner/Advertiser entities like Insertion Order, Line items, Creatives.-Setting up and monitoring Partner and Advertiser Accounts.-Troubleshooting requests based on various Ad Formats like Image, Rich Media, Mobile, Video.Assessing Landing pages and crawlability aspect of creatives.-Ad Trafficking -Implementation & enhancement of creative tags (JavaScript,Iframe) click,impression tracking.-Working with Data Management platforms to integrate First & third party data.-Establishing auctions/deals between Advertisers and Publishers via Exchanges.-Buying inventory in real time.-Analyzing revenue, deals of Advertisers and building reports to scrutinize their granular data.-Video & Mobile Advertising (Mobile web, Mobile App, Mobile App Interstitial)Setting up & monitoring TrueView and YouTube Campaigns. -Integrating AdWords account and campaigns.-Landing Page analysis and qualitative optimization. -Working with Product specialist and Engineering teams to handle platform related issues.-Working with exchanges like DoubleClick AdX, AppNexus, Pubmatic, Rubicon, FBX(Facebook), Yahoo AdX for display ads, inventory and deal related queries.-Help facilitate reservation deals/inventories for Advertisers.-Managing Google's own Ad server - DoubleClick Campaign Manager (DCM) for trafficking, tracking & analyzing ads, placements, pixels and report for various Campaign level entities. Show less

• 

  First Screen

  Feb 2017 - now

  Achievements & Success Stories-------------------------------------------• Successfully handled monthly budget of $2M via Google Display ads and programmatic ads.• Success stories in company’s top revenue countries- USA, Canada & Euro regions.• Success stories of campaigns with OTP flow, Click & Credit card.• Google blue & greenbelt holder.• Renamed “non-profitable” markets (SERBIA & PAKISTAN) to “higher profitable” markets by implementing “IP Exclusion” targeting in Google Ads within 3 months of joining.• Increased the highest profit market’s revenue further by 100% by increasing the daily acquisition from 2800 to 4500 with a similar cost per conversion.• Managed and handled assigned markets as profitable.Activities to reach the above success stories--------------------------------------------• User acquisition through different Mobile advertising platforms such as Google AdWords, Inmobi, Avazu DSP, Pocketmath, etc and make profitable campaigns.• Manage the day-to-day trafficking and execution of the campaigns, including - Campaign set-up and delivery across platforms (Google AdWords, Facebook, and other mobile DSPs)• Creative A/B testing, performance & optimization of digital campaigns.• Revenue-based marketing campaign optimization towards fixed cost per lead.• Identify and apply the best mobile advertising strategy to get the most out of online marketing mediums such as Google, Inmobi, etc.• Analyse ROI through internal tracking and apply strategy to get best out of Mobile display campaigns• Maintained expert-level skills in digital platforms such as Google AdWords, Inmobi, Avazu DSP, Smadex & Google RTB campaigns.• Provided digital marketing solutions to Mobile VAS business.• Google Analytics tracking set-up and View configuration• Analytics triggers and events configuration via Google Tag Manager• Execution of multivariate tests to improve conversion and engagement. Show less

  • Head of Media Buying

    May 2022 - now

  • Digital Marketing Manager

    Feb 2017 - Jun 2022