Laura Guldner

Laura Guldner

Project Manager Assistant / Receptionist

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  • Timeline

  • About me

    Marketing Manager chez OA Nail System

  • Education

    • Académie Nancy-Metz

      2017 -
      CAPET d'éco-gestion option Marketing

      Obtention du CAPET d'éco-gestion dans l'académie de Nancy-Metz à la session 2017.

    • Université de Lorraine

      2014 - 2016
      Master of Arts (MA), Applied Foreign Languages (English-German), International Finance & Management

      Gratuated with honors Courses attended:International Trade MarketingFinanceManagementCommunicationHuman Resources NegociationEnglish - German - Italian

    • Universität des Saarlandes

      2011 - 2014
      Bachelor of Arts (BA)- German-French Double Degree, Intercultural Communication and Cooperation

      Communication Intercultural Management Economy Public and private LawData processing German-French Literature Translation Journalism

    • Lycée Jean-Victor Poncelet, Saint-Avold

      2008 - 2011
      Abibac section littéraire
  • Experience

    • Bundesagentur für Arbeit

      Sept 2013 - Sept 2014
      Project Manager Assistant / Receptionist

      Student Job.Event ManagementProject Assistant: "5. interregionale Jobmesse der Grossregion" in Saarbrücken, Jobdays in Germany, France and Luxembourg, meetings and conferences during all the year.

    • CHEMO TECHNIQUE

      Mar 2016 - Sept 2016
      Communication and Marketing Intern

      Update of the presentation leaflet and the websitePreparation of an external AuditProspection and development of customer database Optimization of Marketing and communication processes

    • GOM France

      Nov 2017 - Jan 2020
      Sales and Marketing Assistant

      Direct Marketing : mailing, phoning, ...Event organization (Workshops, Techdays, booth participation, ...)Community Management (Linkedin, Facebook - Use of the tool SPROUT)Creation of company brochures Customer Relationship Management Various Communication and Marketing tasks (Creation of HTML Templates for mass mailing, ...)Lead Generation (Use of Kompass and ByPath)Translations (German/English into French)

    • ESCAL CONCEPT

      Jan 2020 - Mar 2023
      Marketing Manager

      - Community Management (40000 followers on Facebook in August 2020, 48000 in January 2021)- Creating content for the different platforms (pictures, videos, stories, ...) - Supporting sales and lead generation efforts- Customer Relationship Management (Member of the Plus que Pro network)- Building brand awareness and positioning- Directing, planning and coordinating marketing efforts- Developing each marketing campaign from start to finish

    • OA Nail System

      May 2023 - now
      Marketing Manager

      Étude de marché Veille concurrentielleDéveloppement international (marché allemand et italien principalement) Développement de partenariats Marketing d'influence Gestion de l'équipe d'ambassadricesÉlaboration du plan d'action commerciale Optimisation du site Internet e-commerceDéveloppement de la NewsletterParticipation à la création de contenus

  • Licenses & Certifications

    • Certification Google Ads

      Google
      Jul 2020
    • Certification Google Analytics Individual Qualification

      Google
      Jul 2020