Xiaohan Xu

Experience

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  COCOBAGEL

  Mar 2021 - Sept 2023

  Marketing Specialist
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  Hangzhou Culture Radio Television Group

  Jul 2021 - Aug 2021

  Audio and Vedio Editing Intern

  1. Responsible for the opening ceremony of the official live channel of Jianqiao Community in Hangzhou, including pre-event planning and live equipment commissioning.2. Produced the video for Physician Fantastic Stories WeChat account, including topic selection, data collection and video shooting and editing; cooperated with the team to complete the interview lighting and set-up, sound recording.

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  Bilibili Group

  Oct 2022 - Feb 2023

  1.OverWatch Esports Live Project (Bilibili & Blizzard): involved in the planning and implementation of the 2022 Hangzhou LGD Esports Home Event.2. OverWatcht Contenders Live Project: invited commentators, promoted live progress, also acted as the lighting, audioand screen field control

  • Virtual Livestreamer Operation Intern

    Dec 2022 - Feb 2023

  • Event Operations Intern

    Oct 2022 - Dec 2022
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  Baked by Adelina

  Jan 2024 - May 2024

  Marketing Strategist

  Collbrate with Baked by Adelina in NYU Competitive Strategy Course to develop a strategic plan to companies succeed from the perspective of improving brand awareness, product sales, website optimization, and media planning.1. Employed business analysis and marketing frameworks such as Most Important Questions (MIQ) and Situational Analysis to identify key growth opportunities for company products.2. Developed a customer loyalty program, recommended product enhancements, pricing strategies, SEO improvements for the company website, and planned pop-up events3. Customized B2B strategic planning for the company based on client requirements, demonstrating adaptability and problem-solving skills. Show less