Ashton Smith

Experience

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  Pocketstop

  Jun 2018 - Jul 2018

  Summer Intern

  Undertook various projects within the company including; programming a BOT, conducting extensive competitor research, creating a customer success pipeline and investigating lead generation.Returned to the company in the Summer of 2019 and was able to review a variety of topical blogs, while also writing and publishing a few of my own on the Pocketstop website. - How To Utilize Your Emergency Mass Notification System When There Is No Emergency- Are Consumers Becoming Overwhelmed By Marketing Strategies? Show less

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  LERMA/

  Aug 2019 - Aug 2019

  Summer Intern

  Gained invaluable experience in the Marketing and Advertising industry, taking part in projects connected to clients such as Cinemark, Dr Pepper Snapple Group, Avocados from Mexico, Clamato, Michelob Ultra and Metro by T-Mobile. Conducted high-level research, specifically regarding brands relationships with the LGBTQ+ community during Pride Month and the changing dynamic between Millennials and Generation Z. Had the opportunity to shadow internal presentations within the agency as well as at The Richards Group Headquarters, targeting both the General and Hispanic Markets.Was also privileged enough to listen to an engaging talk by Cameron Kelly, Chief Marketing Officer at Complexity Gaming, who gave an insight into consumer behaviour and constant diversification in the emerging world of Esports. Show less

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  Sidley Austin LLP

  Feb 2020 - Aug 2020

  Marketing And Business Development Intern

  Assist the Business Development and Marketing Manager and Europe marketing team by participating in a variety of marketing activities, including: event support; maintenance of department databases and the Firm’s suite of marketing materials; assisting with production of client presentations and other materials; and administrative duties.

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  Sidley Austin LLP

  Mar 2021 - Mar 2022

  BD and Marketing Assistant

  As a BD and Marketing Assistant, I kept up-to-date with industry trends,best practices, and emerging marketing and business developmentstrategies. During lockdown, a key priority was to assist in planning andorganising marketing events and webinars. This included coordinatinglogistics, inviting attendees, and managing event follow-ups.

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  Meteoric Marketing & Communications

  Mar 2022 - Aug 2022

  Marketing and Communications Executive

  As a Marketing and Communications Executive, I drove business growththrough strategic commercial relationships with partners and clients acrossmultiple channels. I lead the creation of marketing content, including blogposts, social media updates, email newsletters, press releases, and othermaterials, ensuring that content is; engaging, aligns with the brand'smessage, and resonates with the target audience.Achievements:● Worked alongside Meteoric colleagues to help deliver marketingcampaigns and activities across their portfolio of clients. I was specificallyable to oversee social media content creation on Canva, postingschedules, engagement with followers, and analytics monitoring throughthe use of SEMrush. Show less

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  Colgate-Palmolive

  Sept 2022 - Apr 2024

  Consumer Experience and Brand Coordinator NEH

  As a Consumer Experience and Brand Coordinator, I maintain andreinforce the organisation's brand identity, ensuring consistency inmessaging, visual elements, and values across all customer touchpoints. Icollaborate cross-functionally with various departments, such as marketing,product development, customer support, and sales, to ensure a unifiedapproach to consumer experience and brand representation.Achievements:● Successfully developed and executed brand plans for Colgate-Palmolive, driving increased brand awareness and achieving quarterly targets.● Utilised consumer insights and data analysis to identify opportunities, leading to a 75% consumer testing compliance rate, thus informing strategic decisions.● Integrated digital, social, and eCommerce strategies into brand communication plans, working with the in-house design team to create compelling educational content such as Benefit Icons, A+ content and ACPL Banners.● Collaborated cross-functionally with internal stakeholders, including Brand Teams, Consumer Insights, R&D, Commercial, Finance, Design and Supply/Demand Planning. ● Worked effectively with external agencies on media planning, creative development, and consumer promotions, ensuring alignment with brand objectives. ● Created shopper briefs for agencies, outlining key messaging to incorporate into key visuals and shopper toolkits, ensuring alignment with brand objectives and enhancing the effectiveness of promotional material.● Evaluated marketing effectiveness and adjusted plans based on insights, ensuring continuous improvement and ROI optimisation. ● Managed budget allocation effectively, minimising waste and maximising ROI, resulting in a 15% increase in overall budget efficiency.● Oversaw packaging artwork changes and communication to ensure consistency and compliance, increasing first-round approvals by 50%.● Monitored industry and competitor activity closely, adapting plans to maintain competitiveness in the FMCG environment. Show less