Tiffany Wilson

Experience

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  The Sentinel

  Aug 2002 - Aug 2005

  Reporter

  Covered a large school system and a municipality with a growing industrial area. Later had the newspaper's cops and courts beat, doing everything from tagging along on police stings to reporting on murder trials.

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  Gainesville Sun

  Aug 2005 - Oct 2006

  Reporter

  Wrote primarily about K-12 education, youth trends and Santa Fe Community College. Also handled some police and courts, including full coverage of the civil court trial of baseball great Roger Maris's family verses Anheuser-Busch.

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  St. Augustine Record

  Oct 2006 - Mar 2008

  Reporter

  Covered growth and development in North St. Johns County, wrote about real estate trends and handled other general assignments.

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  Various newspapers, Web sites and magazines nationwide

  Jan 2007 - Aug 2013

  Writer

  I worked as a fulltime newspaper reporter from 2002-2007 and, after having children, continued to write for publications as a freelance writer. I regularly contributed pieces to the Florida Times-Union, including a front-page story in the Sunday edition about the tall ship Steelaway, and a series about the FBI corruption investigation of former St. Johns County Commissioner Tom Manuel.

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  Mamamelia.com

  Oct 2011 - Oct 2019

  Owner, Editor, Blogger

  I have a comprehensive family fun guide-style website called Mamamelia.com that thousands (4,000+) of local and visiting families use. I do most of the writing, photography and research; the marketing and outreach; design of all materials and most ads; and organize special events of my own, such as Divas' Day Out, a benefit for Girl Power 2 Cure. I arrange for "guest bloggers" on occasion and maintain social media associated with the blog.

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  Girl Power 2 Cure

  Jul 2012 - Jul 2013

  Special Events Coordinator

  I worked for this inspiring nonprofit as the special events coordinator, helping to organize and keep track of 100+ runners who were fundraising for the cause and running with us in the Disney Princess Half Marathon; the team raised over $150,000 each year. At the massive Disney Run Expo, I also helped organize volunteers, set up Girl Power 2 Cure's booth and worked in the booth, myself. Girl Power 2 Cure is a 501c3 nonprofit on a mission to bring an end to Rett Syndrome.

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  UF Health Jacksonville

  Aug 2013 - Mar 2015

  Communications Coordinator

  Communications Coordinator at UF Health Jacksonville, an organization that includes a large academic hospital system that includes the only Level I trauma center in the region, and a series of specialty clinics.* Wrote articles for the web, the printed employee magazine, and UF Health Shands Gainesville’s employee magazine. Key topics included patient testimonials, hospital programs, special events and health tips.* Managed social media channels for the hospital on a daily basis, including Facebook and Twitter. In addition to managing main hospital social accounts, monitored and advised hospital staff on 12 additional pages and groups related to the organization.* Assisted media relations manager in all tasks relating to the media, including writing news releases, pitching story ideas, responding to requests from the media, escorting media and generating media outreach plans.* Located patients and newsworthy stories and made recommendations for potential marketing campaigns.* Edited marketing materials, web content, articles written by staff and other written materials requiring proofing.* Ghost writer for key administrators, including speech talking points, company-wide emails, letters to appear in various company publications and other materials.* Wrote scripts and assisted in on-camera interviews for patient videos.* Wrote radio scripts for Health in a Heartbeat broadcasts. Show less

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  Raydient Places + Properties

  Mar 2015 - Jul 2019

  As Raydient’s marketing and communications manager, I'm responsible for a multifaceted inbound marketing program that uses HubSpot, social media, paid ads, video campaigns, white papers and email campaigns to attract and convert leads for rural land sales in the U.S. South. As the editor of Raydient's thriving blog, RethinkRural.com, I also remotely manage a hard-working team of freelance bloggers located throughout the U.S. As a service through Raydient, I also assist in the majority of our parent company, Rayonier's, internal and external communications efforts, including the recent redesign of the company's brand and website, in which we incorporated storytelling through employee photographs, video features and articles to help our audiences better understand who we are and what we do. Show less I am a "jack of all content" for Raydient Places + Properties, a subsidiary of Rayonier, one of the largest timber companies in the U.S. I manage:- All content for our buyer education blog, www.RethinkRural.com, including my own writing and the work of my team of freelance writers and photographers from throughout the South.- Social media across 7 channels for Rethink:Rural and Raydient, including ongoing lead-generating campaigns through Facebook advertising.- The Rural Rules video series, which educates would-be land buyers.- CTA content creation for Raydient, such as white papers.- E-newsletter creation and deployment for both Raydient and Rethink:Rural.- Email campaigns and workflows to nurture leads through the buyers' journey- And good, old print materials Show less

  • Marketing and Communications Manager

    Jul 2017 - Jul 2019

  • Content Marketing Manager and Rethink:Rural blog editor

    Mar 2015 - Jul 2017
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  Rayonier

  Jul 2019 - now

  I’m responsible for leading the production of all Rayonier content (videos, articles, website, social media, newsletters, photography, print materials, podcasts, presentations, and reports) to effectively communicate the brand’s vision, values and strategy. I ensure brand voice and message consistency across all Rayonier brand communications. As Director of Strategic Communications, I also play a key role in setting the strategy and vision for the Rayonier Communications department. I am Rayonier's "chief storyteller," on a mission to educate the public about our foresters and the forestry industry and lift up the Rayonier brand across all audiences. I manage all of Rayonier's social media channels, serve as the interviewer on company video shoots and write articles. My team and I also manage the company website and all Rayonier campaigns.

  • Director of Strategic Communications

    May 2024 - now

  • Rayonier Communications Manager

    Jul 2019 - May 2024