Alexia GODARD

Experience

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  Havas Media

  Jun 2008 - Sept 2008

  Media purchasing (intern)

  • Purchasing of TV advertising space (M€)• Creation of media plans• Strategic recommendation to customers• Daily monitoring of audience, campaign, budget

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  Danone

  Feb 2009 - Dec 2009

  Media Manager (intern)

  • Media Pitch on a perimeter of 20 countries i.e 95% of total Danone media budget Full deployment: creation, strategic and financial analysis• Quarterly follow up and reporting on international media agencies’ spendings (WPP-OMD-Havas-Carat)• Development of the folder “Danone media strategy 2009” :Analysis of media budget evolution, negotiation and cost drivers optimization• Study and share of good practices with Danone media managers ww • Evaluation and Challenge of media agencies achievements• Webmastering of Dan Media intranet (in collaboration with the IT department) Show less

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  Danone

  Apr 2010 - Apr 2013

  • Material planning for Danone factories: Lid, pick up, banderol, plastic,o Planning & monitoring of daily needs based on productions (forecast, risks)o Inventory & control system to avoid OOS• Pack manager for “KISS” project (Pots’ change≈ 400 packs change)o Graphical chain management from creative artwork to first productionso Strategic monitoring for old packs to minimize waste without any OOS in the transition time: Tools & Orderso Cross function management: Marketing, supplier & factory for France & Exporto Performance indicators reporting and recommendations: Lead time respect, waste, OOS, supplier performance Show less Responsible for the development of “on shelf availability” projects with one Danone’s customer (VMI)• OSA Model’s definition & deployment for hypermarkets (more than 2500M²)o Daily sales, OOS, waste analysis: Roots cause, occurrence, estimationo Business model design: Solutions identification and real life testingo Information system implementation: needs analysis & reporting, testing, deployment• OSA Model’s definition & test for supermarkets (less than 2500M²)o Daily sales, OOS, waste analysis: Roots cause, occurrence, estimationo Business model design: Solutions identification and real life testing• Project management: Planning, business case, budget following, reporting & communication, cross functional collaboration: Supply chain, IS, Sales,Customer Show less

  • Material planner

    Sept 2012 - Apr 2013

  • Project Manager-"On shelf availability"

    Apr 2010 - Aug 2012
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  Nike

  Apr 2013 - Feb 2022

  ❖ Sales lead for the Running specialty channel for Paris & France. • Ownership of sales and profitability for the Key accounts (I-Run, Quatorze, Distance). • Drive execution of the business plans while maximizing in season opportunities and seasonal sell in (4X per year) • Lead, Create & deploy holistic, fully integrated brand marketing plans from digital executions to retail/social environments • Cross functional coordination of the running specialty team (HQ/Sales team/Planning/ops)>>Turnover: 100M$ in 2022 /Doubledigit growth with better margin across the portfolio Show less ❖ Lead overall territory planning across all wholesale distribution channels • Implementation of a 360° business planning process to drive sustainable and profitable revenue growth for the Benelux, Nordics & The Netherlands • Team leading of senior Business planners and Retail planners across 6 countries (7 persons) • Define & Track Financial plans, look for constant optimizations to maximize revenue & Profitability. • Leverage marketplace and account insights to influence the EMEA Integrated Business Planning process and Demand Planning to maximize future season opportunities • Led the development of the planning function by sharing and developing best practices >>1B$ plan with fact-based opportunities identified in the Nordics defining the sales focus for 2018 Show less ❖ Business planner for one major national accountin France • Implementation of a 360° business planning process to drive sustainable and profitable revenue growth for Nike and the Partner with 2 main parts: -Pre-season planning: Define business objectives using market data (NPD), account data (sell-in, sell- out, sell through, margin) & brand strategy, top-down ambition -In season planning: Weekly management identifying business opportunities to meet agreed targets • Lead both internal & external cross functional team to execute the plan through new operational processes (Customer change management) >>70M$ plan & became the benchmark for developing the sales planning function in France Show less

  • Key Account Sales Manager

    Sept 2018 - Feb 2022

  • Sales Planning Manager Northern Europe

    Nov 2015 - Sept 2018

  • Business Planner Key Account

    Apr 2013 - Oct 2015
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  Levi Strauss & Co.

  Feb 2022 - Mar 2025

  Senior Sales Manager Europe

  ❖ Sales lead for the digital wholesale perimeter for the Dockers brand in Europe • Build, align & execute a 3yr strategic & financial plan for all key partners (Amazon, Zalando…) • Full P&L responsibility, including Annual terms & contracts negotiations • Drive business forecast accuracy while achieving financial goals - identifying all business opportunities • Cross functional management across the organization from brand, planning and merchandising to performance marketing to drive efficiency and brand impact. • Coach, develop and lead a direct report (KAM) to allow personal growth and empowerment>>Turnover: 15M$ in 2023 /double-digit growth with one account becoming the #1 account for the brand Show less

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  IZIPIZI

  Mar 2025 - now

  Sales Manager France