Achuth N.

Experience

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  Olive Communications

  Aug 2000 - Jan 2003

  Copy Writer
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  Apex Advertising Mumbai

  Feb 2003 - Oct 2005

  Copy writer

  As a copy writer at Apex, a 50 year old agency, I had the opportunity to work with Manish Jhaveri, the man behind Amul campaigns for 15 years now.

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  Lathink-Anwar Dubai

  Nov 2005 - Jan 2008

  Creative Head

  Lathink is a Columbian agency with offices in US, Europe, ME and Asia. I was heading their Creative Department in Middle East, with a team of 5 people, including, art, studio. Clients were Caterpillar ME, Hyundai, Sharjah Airport, Sharjah Chamber of Commerce, etc.

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  Amber Communications, Dubai

  Jan 2008 - Dec 2009

  Copy Supervisor
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  TBWA\INDIA, Chennai

  Dec 2009 - Dec 2012

  Creative Director

  In TBWA, I was the head of Creatives for their Chennai office. Handled a team of 6 people (Art & Copy). Reported directly to Executive Creative Director - South, who is based out of Bangalore.

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  PK Phoenix Lifestyle Pvt. Ltd. Mumbai

  Jan 2013 - Nov 2014

  Consulting Creative Director

  Established the Hong Kong based Company in India. Launched Kono Pizza, an Italian pizza chain, in India. Launched 3 brands of Pastas, sauces and truffle products in India. Brand building, Retail, QSR, Franchisee building, presentations, FMCG,

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  Motivator (Group M Media India Pvt. Ltd

  Nov 2014 - Mar 2019

  Client Leader

  Transformed the relationship with Kalyan Jewellers from a media vendor to a business partner role by initiating, implementing and handover of the following:CRM Project (Data modeling, analytics and customized campaign planning)E-commerce project (Initiated, completed and integrated with their acquired e-commerce platform)Initiated, implemented and handed over the App project of Kalyan jewellersCreated another business vertical called www.kalyanmatrimony.com to cross sell the Jewellery business and created another revenue stream for overall Kalyan.Handling the digital spends of KalyanHeading the Motivator office in Thrissur and leading a team of 8 people with diversified portfolio (Planning, data analytics, buying, reporting, BARC expert, creative co-ordinators)Business Development Show less

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  Motivator, GroupM

  Apr 2019 - Oct 2020

  Content Lead - South

  Ideated and produced Truly Bridal by Kalyan Jewellers - a one of its kind wedding information hub associating with beauty experts, stylists, etc.Ideated and executed a vernacular Wedding hub in DailyhuntInfluencer video for Himalaya for their Pure Hands Hand WashContent Ideas for South Clients - Kalyan Jewellers, Himalaya, Yamaha, Essilor, Khatabook, etc.Production, Partnerships, and implementationAmplification plans along with Digital Media teamInfluencer marketing

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  Three % collective

  Oct 2020 - Nov 2023

  Co Founder three % collective
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  Self-employed

  Nov 2023 - now

  Consultant - Creative Director Copy