Achuth N.

Achuth N.

Copy Writer

Followers of Achuth N.2000 followers
location of Achuth N.Kerala, India

Connect with Achuth N. to Send Message

Connect

Connect with Achuth N. to Send Message

Connect
  • Timeline

  • About me

    Independent Creative Director with digital content and traditional ad experience.

  • Education

    • University of Wales - Robert Kennedy College, Switzerland

      2013 - 2015
      Post Graduate Diploma in Business Administration Marketing and E-business B
    • Afaqs campus

      2012 - 2012
      Workshop Social Media and Digital Media
    • School of Communications and Management Studies

      1998 - 1999
      PGDiploma Mass Communication
    • Educational Institution

      1995 - 1998
      BA English Literature
  • Experience

    • Olive Communications

      Aug 2000 - Jan 2003
      Copy Writer
    • Apex Advertising Mumbai

      Feb 2003 - Oct 2005
      Copy writer

      As a copy writer at Apex, a 50 year old agency, I had the opportunity to work with Manish Jhaveri, the man behind Amul campaigns for 15 years now.

    • Lathink-Anwar Dubai

      Nov 2005 - Jan 2008
      Creative Head

      Lathink is a Columbian agency with offices in US, Europe, ME and Asia. I was heading their Creative Department in Middle East, with a team of 5 people, including, art, studio. Clients were Caterpillar ME, Hyundai, Sharjah Airport, Sharjah Chamber of Commerce, etc.

    • Amber Communications, Dubai

      Jan 2008 - Dec 2009
      Copy Supervisor
    • TBWA\INDIA, Chennai

      Dec 2009 - Dec 2012
      Creative Director

      In TBWA, I was the head of Creatives for their Chennai office. Handled a team of 6 people (Art & Copy). Reported directly to Executive Creative Director - South, who is based out of Bangalore.

    • PK Phoenix Lifestyle Pvt. Ltd. Mumbai

      Jan 2013 - Nov 2014
      Consulting Creative Director

      Established the Hong Kong based Company in India. Launched Kono Pizza, an Italian pizza chain, in India. Launched 3 brands of Pastas, sauces and truffle products in India. Brand building, Retail, QSR, Franchisee building, presentations, FMCG,

    • Motivator (Group M Media India Pvt. Ltd

      Nov 2014 - Mar 2019
      Client Leader

      Transformed the relationship with Kalyan Jewellers from a media vendor to a business partner role by initiating, implementing and handover of the following:CRM Project (Data modeling, analytics and customized campaign planning)E-commerce project (Initiated, completed and integrated with their acquired e-commerce platform)Initiated, implemented and handed over the App project of Kalyan jewellersCreated another business vertical called www.kalyanmatrimony.com to cross sell the Jewellery business and created another revenue stream for overall Kalyan.Handling the digital spends of KalyanHeading the Motivator office in Thrissur and leading a team of 8 people with diversified portfolio (Planning, data analytics, buying, reporting, BARC expert, creative co-ordinators)Business Development Show less

    • Motivator, GroupM

      Apr 2019 - Oct 2020
      Content Lead - South

      Ideated and produced Truly Bridal by Kalyan Jewellers - a one of its kind wedding information hub associating with beauty experts, stylists, etc.Ideated and executed a vernacular Wedding hub in DailyhuntInfluencer video for Himalaya for their Pure Hands Hand WashContent Ideas for South Clients - Kalyan Jewellers, Himalaya, Yamaha, Essilor, Khatabook, etc.Production, Partnerships, and implementationAmplification plans along with Digital Media teamInfluencer marketing

    • Three % collective

      Oct 2020 - Nov 2023
      Co Founder three % collective
    • Self-employed

      Nov 2023 - now
      Consultant - Creative Director Copy
  • Licenses & Certifications

    • Fundamentals of Digital Marketing

      Google Digital Garage
      Sept 2020
      View certificate certificate
    • ChatGPT Mastery

      Coursiv
    • ChatGPT Basics

      Coursiv
    • DeepSeek AI

      Coursiv
    • Calude AI

      Coursiv
    • Jasper AI

      Coursiv
    • DALL-E

      Coursiv
    • MidJourney AI

      Coursiv
    • Satble Diffusion AI

      Coursiv
    • Social Listening with Explore: Foundations

      Meltwater Academy
      Aug 2021
      View certificate certificate