Kelly Gardner, PMP, CSM

Experience

• 

  American Physical Therapy Association

  Jan 1994 - Jan 2022

  • Oversees ongoing site architecture and development of APTA.org and related websites.• Manages day-to-day website content, implementing best web practice to ensure the optimal user experience.• Regularly reviews and uses Google Analytics and other analytic platforms (Urchin, Bit.ly) to better understand audience trends and leverage content to create desired user outcomes.• Oversees email blast communications (newsletters, promotional campaigns, infographic news alerts), including creation of responsive templates, selecting appropriate audiences, creating graphics, and writing copy.• Utilize analytics from web, social media, and Informz to make better overall decisions and adaptations to promotions.• Writes copy as needed for email blasts, web, advertising, and other promotions.• Schedules and creates in-house advertising for APTA’s weekly email blast publications.• Coordinates various association communication efforts and works collaboratively• Works with Art staff to develop graphics for communication platforms• Creates graphics for both web and email blast communications• Produces audio recordings (podcasts), including mixing video elements with audio. Posts podcasts to iTunes.• Oversees staff intranet, including migration to new social/web platform.• Responsible for training staff on email blast communication, website content management system, and social community platforms.• Works collaboratively on project teams, performing both support and lead roles, on short and long term strategic projects. Daha az göster • Responsible for association’s member services call center.• Setting customer service targets.• Coaching, and motivating staff at pace.• Managing information and statistics.• Managing member correspondence, including writing responses.• Assist with budgeting and budget analysis for department.• Worked on collaborative team to produce membership development materials and implement campagins• Training staff and ensuring they are kept informed of legislation, new working practices and technological changes.• Performed all aspects of staff management, including hiring and evaluations. Daha az göster • Planned, coordinated, and executed events for associations 2 national meetings• Worked collaboratively with team to manage onsite event logistics, including events that had more than 50 educational sessions, multiple evening events, and a large exhibit hall.• Responsible for management of attendee transportation, accommodations, food and beverage selections and audio/visual service arrangements.• Supervised production of events – Worked with event sponsors and internal/external teams on all aspects of planning the event.• Negotiated and managed contracts with sub-contractors and vendors. Daha az göster

  • Web and Email Manager

    Jan 2016 - Jan 2022

  • APTA Senior Web Specialist

    Jan 1999 - Jan 2022

  • Senior Web Specialist

    Jan 1994 - Jan 2022

  • Assistant to Director, Member Services

    Jan 1999 - Jan 2008

  • Assistant to the Director, Meetings and Expositions

    Mar 1998 - Jan 1999

  • Marketing Assistant

    Jan 1994 - Mar 1998
• 

  DelCor Technology Solutions

  Jan 2022 - now

  Technology Consultant