Celso Batalha

Experience

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  Publicis Groupe

  Jan 1998 - Oct 2009

  Responsible for creative projects for L’Oréal Groupe brands including Garnier, Colorama, Lancôme, Giorgio Armani, Christian Dior, and Ralph Lauren. Garnier Fructis’ launch in Brazil resulted in 50 million units sold. Negotiated and created new media formats and product placements on TV Globo and other key channels. Developed campaigns, promotional material, and BTL for global brands suchas L’Oréal, Nestlé, Siemens, Sanofi, Club Med, and HP. Collaborated on global network campaigns for Pernod Ricard and The Coca Cola Company, launching from Publicis offices in London and Atlanta.

  • Creative Director

    Jan 2004 - Oct 2009

  • Junior > Senior Art Director

    Jan 1998 - Jan 2004
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  Publicis Brasil

  Oct 2009 - Nov 2011

  Executive Creative Director

  Publicis Rio de Janeiro’s Main Executive handled planning, coordination, and communication development for clients. Established new business structures and provided financial and administrative reports to headquarters in São Paulo and Paris. Additionally, oversaw creative developments for L’Oréal,GM Brazil, Brookfield Real Estates, and Essilor. Also coordinated projects and communication platforms for Garnier products in Latin America.

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  Agência3

  Aug 2012 - Dec 2016

  Account Director / Creative Supervisor

  Team leader at one of the biggest Rio de Janeiro advertising agencies. Managed creative, planning, media and account services teams of on-line and off-line budgets such as Brookfield, Saphyr Shopping Centers, INFRAERO Airports, Eletrobras Energy & Rio Olympic Games.

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  Avon

  Apr 2017 - Dec 2023

  Oversee diverse teams and manage the strategic developmentof messages and deliverables across an extensive product portfolio.• Led teams, understood needs, set expectations, mentored, coached, monitored and enabled ownership, development and improved performance.• Collaborated with cross-functional experts (art direction, graphic design, copywriting, social media, e-commerce, editing, photography, videography, project management) and achieved the business strategy.• Engaged with the Comms & PR team on a variety of causes and training, built and maintained relationships that enabled positive influence and negotiation. Show less

  • Director Beauty Image

    May 2019 - Dec 2023

  • Global Creative & Content Director for Fragrances & Toiletries

    Apr 2017 - Oct 2023
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  Team ITG

  Dec 2023 - Apr 2025

  Associate Executive Creative Director