Elie Merhej

Experience

• 

  NAPCO GROUP OF COMPANIES

  Sept 2012 - Jan 2015

  Product Specialist
• 

  Malia Group

  Jan 2015 - Sept 2015

  Senior Product Manager

  - Directed and supported the overall management of the merchandising departments, led and managed the merchandising teams in diverse product lines such as pharmaceuticals and cosmetics, and personal care- Helped clients in forecasting supply and demand to avoid overstocking and running out-of-stock (OOS), submitted purchasing details (seller information, invoices, and pricing) to internal databases, and placed orders to supply them when required- Ensured that the sales staff operated per the merchandising strategy, the expectations of the client, and the overall course of Malia Group- Assured that commercial yet profitable product lines are produced and purchased to increase profits and revenue- Associated with senior marketing and other managers to understand promotional objectives, created incentives like offers to promote sales of targeted goods and to meet customers on time Show less

• 

  Al Mouyasser General Trading L.T.D., “Khalil Fattal & Fils s.a.l.” affiliate in Iraq

  Oct 2015 - now

  - Collaborating with the top management of Al-Mouyasser, to develop strategies and support the attainment of corporate objectives and targets in Iraq including the acquisition of new/potential brands- Managing annual budgets and the preparation of a comprehensive annual business operation plan by categories (e.g. region/client/branch/products) and the provision of monthly, quarterly and annual sales, benefit, and cash goals- Handling Al-Mouyasser advertising and promotion (A&P) activities for specific products such as Mcvities (Pladis Global), Poppins and Snips (Difco Group), offering leadership and direction in all aspects of the industry, taking responsibility for earnings, profit, losses, and quality objectives- Setting and meeting main performance goals for delivery, cost, expenditure, and other metrics of operating performance and reporting on market performance, on a monthly and quarterly basis, and providing management with suggested actions and solutions- Mentoring staff, such as Sales Managers, Supervisors, and Merchandisers, monitoring their performance through tactical action sheets ensuring that all of them are well trained and efficient on the field- Monitoring demand planning and stock allocation, designing comprehensive promotional plans following the marketing strategy by evaluating target audiences to identify the type of promotional offer that will be more successful in helping retailers raise supplies, and pursuing appropriate assortment/merchandise mix strategies for key accounts Show less - Developed forward-looking approaches and marketing strategies of Al-Moyasser with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and wants of customers - Acted as the key liaison between product coverage and distribution and maintained customer relationships for future purchases- Cultivated A & P plans and programs that ensure products sold in-store, managed aging and near expiry stock, plus implemented Must Stock Lists (MSL)- Prepared sales and marketing reports to the management that show how the marketing practices provide value for money, lead to the achievement of its wider priorities and objectives, and offer an overview of the success of its procurement policy and suggested proper solutions Show less

  • Business Manager - Food Unit

    Jan 2022 - now

  • Unit Manager - FMCG - Pladis - Nestle - Pinar - Poppins - Snips - Pinar - Rauch - Tabasco

    Jan 2019 - Jan 2022

  • Trade Marketing Manager - FMCG - Pladis, McVitie's & Godiva - Lactalis - Poppins - Rauch

    Oct 2015 - Dec 2018