Experience

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  Ogilvy

  Jul 2004 - Nov 2004

  Summer training

  Summer Internship from Ogilvy and Mather, worked closely with client servicing department and also had a brief induction stints with other departments like creative and studio.Assisted the Account Management team of Hutch for delivering the advertisements and outdoor communication.

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  Stylo graphic imaging

  Dec 2006 - Jul 2011

  Client service manager

  Handled the packaging and POSM communication of ITC FMCG

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  Leo burnett

  Dec 2011 - Apr 2013

  Account executive

  Handled the ad campaigns of Uninor Kolkata and ROWB Circle.communication strategy Strategic communication campaign management Spearheaded product promotion campaigns

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  Genesis advertising

  Apr 2013 - Mar 2014

  Account executive

  Account management, advertising, brand activation, worked for Star Jalsa, Nokia ( East), Forum, ZEE Bangla ,Zee Bangla Cinema and Goodricke. .

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  Century plyboards (i) limited

  Mar 2014 - May 2016

  Brand team

  Brand management, brand strategy, creative standardization, brand activation, PR, advertising across different platform, media planning, brand communication, PT, photo and video shoot. Brand Architecture, BTL activity and internal communication.

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  Abp group

  Jun 2016 - Feb 2017

  Brand team

  Joined in the brand team of Anandabazar Patrika bengali dailies

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  Magik lighting

  Feb 2017 - Jun 2020

  Ensures that the brand's equity is nurtured & nourished in keeping with strategic objectives.Assists in developing and executes the marketing & branding strategy to improve market share and reach.Defines the brand & its proposition & activation, its advertising concept.Coordination with various agencies - PR, Advertising, Digital and vendors.Designing brand campaigns to garner maximum reach and visibility. New product launch and organizing trade meets to launch various schemes for retailers and distributors. Co-ordinates with sales department to implement & monitor marketing initiatives for the brand.Planning, strategising and ensuring the implementation of the strategies to achieve the brand objectives. Show less

  • Deputy brand manager

    Jul 2018 - Jun 2020

  • Assistant brand manager

    Feb 2017 - Jul 2018
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  Shyam steel industries limited

  Oct 2020 - Jun 2022

  Brand manager

  • Worked with film director and internal team to create short films which celebrated the brand philosophy and also conveyed a very strong message to the society. The film made for Republic Day garnered 4.5 mn likes. • Involved in the promotion of consumer offer, conceptualized and worked closely with the film director to launch two TVC’s along with radio and digital campaign. • Worked with trade marketing team and internal team to formulate communication strategies for event with Dealer and Distributor network their family. There were 750+ participations in each event. In total, there were 8500 viewers for the entire event.• Involved in the brand positioning of new product launch – Construction Chemicals.• Executed Flexi Strong Talks from conceptualization to execution of 11 episodes.. Influencer Marketing - Worked with leading Superstars like Prasenjit Chatterjee, Arpita Chatterjee, Sohini sarkar and many other emiment fllm stars of Kolkata Show less

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  Eveready industries india ltd

  Jun 2022 - now

  Trade and marketing communication

  > Executing trade marketing plans in line with sales and marketing objectives for the lighting division. > Implementing channel-specific marketing activities for Pan-India. > Conceptualizing promotional activities and rolling out in-store planning, execution and tracking in alignment with annual marketing priorities. Execution of MT Store Branding across India.✓ Planning and execution of Retail store branding in hyper and super markets across India.✓ Working in South and West Market for product placement, market intelligence, influencers meet, and secondary support.,✓Training sales team product selling. Show less