Experience

• 

  The state news

  Oct 2014 - Aug 2016

  •Maintain a relationship with 20+ clients on a weekly basis to meet call quotas and reinforce relationships with clients.•Solicit sales of ad space through cross-platform advertising by meeting with clients face to face to execute SPIN selling techniques. This resulted in $44,107 worth of revenue. •Follow ads through to publication, including scheduling ads, collecting payment and staying in contact with the client throughout the creative process.•Incorporate SPIN selling and needs-analysis techniques to conduct needs analysis for current and potential accounts.•In this position I was awarded with “Account Executive of the Year” for 2015-2016. Show less

  • Advertising Manager

    May 2016 - Aug 2016

  • Account Executive

    Oct 2014 - May 2016
• 

  Michigan state university

  Aug 2016 - Jan 2018

  Human Resources Department:• Crafted bespoke blog posts with original photographic content on various trending Human Resources topics• Created and designed new social graphics and training opportunities for campaigns with Adobe Illustrator, InDesign, Camtasia and Studio 8 • Partnered with Senior Leadership to strategize on brand tone and messaging for current/incoming residents • Designed new graphics for “Live-On-Campus” campaigns using Adobe Illustrator• Cultivated and engaged the online Twitter community, growing followers by 40%

  • Communication and Design Intern

    Aug 2016 - Jan 2018

  • Communications Intern

    Aug 2016 - May 2017
• 

  Güd marketing

  Jan 2018 - Mar 2018

  Account coordinator

  •Collaborating with design, social, research and sales teams to apply campaigns and see through contracts•Conduct research on each client to achieve most effective strategy plans. Used messaging matrixes and audience personas to better understand client needs and executional strategies •Maintain client relations and internal organization of tasks each week for streamlined processes

• 

  Gtb

  Jul 2018 - Apr 2021

  Ford Warriors in Pink & Ford STEAM Experience • Elevated to manage the planning, implementation and evaluation two of Ford’s most profitable and visible Corporate Social Responsibility Initiatives• Communicated with client, ensuring project briefs and program tactics delivered with high quality, on-time and within quarterly and annual budgets• Managed vendor RFP process, resulting in $10K annual savings while strengthening relationships • Created Surveys for STEAM assessment to measure Net Promoter Score, resulting in 85% positivity rate• Supervise and coordinate multiple vendors simultaneously for on-set shoots, managing logistics such as schedules, assignments, and compliance with facilities standards Show less • Lead and facilitated cross-functional workstreams for program website resulting in a sold-out session of 750 individual events• Prepared and launched website content for the Program bi-annual enrollment, driving website traffic and increasing participating dealers by 10%• Coordinated communication regarding copy and creative assets between internal and external teams using platforms such as Jira• Created concepts to ensure brand consistency across multiple Ford branded programs• Tapped to serve as program lead at Tampa Auto show, ensuring compliance with brand guidelines • Conducted leadership development training through Green House Internship Mentoring of High School Students, resulting in 2 mentees winning 1st place in End of Internship Presentations Show less

  • Assistant Planner- Ford Warriors in Pink & Ford STEAM Experience

    Jul 2019 - Apr 2021

  • Assistant Planner- Ford Drive 4 Ur School & Drive 4 Ur Community

    Jul 2018 - Jul 2019
• 

  Transmit

  Apr 2021 - now

  • Lead client relationships as the first point of contact for high-level operations and needs• Develop and cultivate a high performing team by building close interpersonal relationships and developing their skills based on the team needs and their personal goals• Orchestrate the daily flow of tasks between internal teams to ensure effective communication of needs, between each department head• Analyze and present key revenue findings, projections and historical data to drive highlights to leadership and key stakeholders Show less • Manage multiple agency partner relationships with individual sellers and planners leading to a deeper understanding of their needs in the sales process• Streamlined interagency communication in order to share work more efficiently to team members and executive leadership• Create and maintain historical and forecasting revenue information in order to drive business decisions with proven and executed data points• Lead and develop a team of Media Strategists and Content Coordinators on day-to-day department tasks including client proposals, creative examples and revenue operations Show less • Identified and created the Strategy, Planning and Content department then worked to recruit, train and maintain team members by managing team and individual goal setting, professional and skill development• Manage agency partners RFP process, resulting in increased revenue while managing client needs and building intentional relationships• Maintain revenue trackers, forecasting and historical data for all business revenue. Leading to increased and clear, insights for use with while planning future quarters and driving business decisions• Facilitate creative briefings, identifying client needs and finding efficient internal communications to increase creative demonstrations, presentations and templates for client use. Resulting in increased efficiencies and turnaround time Show less

  • Senior Director of Strategy

    Dec 2023 - now

  • Director of Strategy

    Oct 2021 - Dec 2023

  • Media Strategist

    Apr 2021 - Oct 2021