Jeshwanth Rajan

Experience

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  FREELANCE

  May 2017 - May 2019

  Creative Copywriter
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  Excrin Think Labs

  Mar 2019 - Jun 2020

  Content Strategist

  • Acted as an in-house lead content strategist and writer for a digital agency in Chennai, Qatar, and Saudi Arabia.• Identify new trends, craft strategic content plans, ensure our team exceeds course targets, and quality metrics. Collaborate across internal and external teams to represent our content and achieve cross-departmental goals, and recruit, train, and mentor new content team members.• Defined and measured content performance against relevant KPIs, benchmarks, and targets.• Focused on website strategy: Increased website traffic (+600% in monthly visitors) • Manage all social media outreach via blogs, Facebook, Twitter, and Instagram. Craft content for program descriptions, web site copy, blog, and email newsletters. Show less

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  Self-Employed

  Jun 2020 - Aug 2020

  Freelance Copywriter
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  ExpertHiring

  Sept 2020 - Jan 2024

  Senior Copywriter

  • Develop copy/content for promotions, launches, direct response, inbound marketing, B2C, B2B for products and/or services, as well as cross-functional needs to increase brand awareness, drive traffic, and meet marketing/advertising goals.• Collaborate with the strategic marketing team to develop key messaging and persona development, ensuring brand voice and tone are consistent on all assets developed.• Run ads and analyze performance to understand what works and constantly improve results.• Create long-form articles and website content, and press releases. I also have SEO experience, with the ability to seamlessly add organic keywords into my pieces, helping your websites to climb the ranks in search engine results. Show less

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  CallMantra

  Oct 2022 - now

  Product Marketing Specialist