Roberta Cusumano

Experience

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  Hill's Pet Nutrition

  May 2011 - May 2012

  Junior Brand Manager

  Responsible for the entire launch of a new product for the Italian market, from artwork design and approval, to development of communication material including both off-line (print, POS) and on-line materials; promotional and pricing strategy. Daily contacts with the company’s American Headquarter. Planning and implementation of promotions and promotional material for all the other products of the portfolio, media planning, performance analysis; managing supplier relations; budget analysis and review. Show less

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  IBM

  Mar 2013 - Feb 2016

  Sales Representative

  Providing a single point of contact to all of IBM's sales and technical resources for IBM's clients in the Telco industry.- Leading the strategy and development of the overall account plan- Developing a relationship plan to address both IT and line-of-business organizations- Maintaining a thorough understanding of the client's industry, including trends, financial measurements and performance indicators, business processes, and key client competitors

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  TAG Heuer

  Feb 2016 - Mar 2017

  TAG Heuera Area Manager

  Reaching sales and marginality targets, guaranteeing a qualified trade distribution within theassigned area (Veneto, Friuli, Trentino Alto Adige, Emilia Romagna) consistently with the brand strategy, optimizing dealer relationships and maximizing sales opportunities.Having the complete control of the territory, means understanding and analyzing area competitors, economy, market trends and general conditions that impact the business over the mid and long-term. Detecting and proposing potential new projects; controlling the Brand performance (turnover, market share, pco, share of voice) and readjusting the commercial and marketing strategy to meet business objectives. Show less

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  Microsoft

  Mar 2017 - Feb 2018

  Account Executive

  Helping assigned Local&Regional Government customers to realize and visualize the value of technological investment, establishing relationships, developing account strategies, creating contracts, handling pricing and negotiating with clients.

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  Foodracers

  Apr 2018 - Sept 2023

  Improving the "Restaurant Journey", therefore all aspects of the collaboration between Foodracers and the Restaurant.Understanding and controlling marketing tools both on offline and online channels, having the role of constant interface with media agencies and suppliers in general.Together with B2C marketing, developing contents and communication in line with the brand strategy.In collaboration with the Sales team and Design Lead, developing the set of materials to be produced for the customers' points of sale.Having a single view of the "restaurant profile", accessible to all company functions.Budget and KPI control: Brand Awareness, Content Engagement, Lead Generation and Sales Conversion.I identify potential partners to implement valuable co-marketing campaigns together with B2C marketing. Show less

  • B2B Marketing Manager

    Apr 2021 - Sept 2023

  • Sales Area Manager

    Apr 2018 - Mar 2021