Christine Jiang

Experience

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  Li Ning (Beijing) Sports Goods Commercial Co., Ltd.

  Sept 2008 - Jul 2013

  Brand Supervisor

  Plan and execute Point of Purchase (POP), product album and video creativity.Responsible for fashion show of trade fair.Set up CI Guideline, including brand framework, DNA, tones and characteristics for Brand Re-launch.Responsible for women fitness(dance, yoga) marketing campaign.Responsible for Environmental Protection Series marketing campaign, i.e., Eco-Circle, Warm AT Eco, etc. Responsible for initiating brand promotion activity.Responsible for signing contracts, sampling and brand propagating on crossover project.Compose competitive analysis report and analyzed target consumers’ requirements and habits. Show less

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  Tsinghua University

  Jul 2013 - Mar 2015

  Marketing Manager

  Create effective marketing communication programs and ensure good implementation to achieve maximum brand awareness and credibility that translate into increasing number of program applicants. Plan and execute MBA propaganda over the country.Design and made propagation materials.Expand scales of activities by using social media. Build and maintain close contacts with media to increase brand awareness among target audience. Organize MBA recruitment and manage Tsinghua Elite Management Project. Show less

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  Hanajirushi Cosmetics

  Mar 2015 - now

  Brand Manager

  ATL & BLT campaign management including TVC, OOH, POSM, banner, packaging design and website. (Experience of working with international creative team , brand Endorsers is Kim Woo Bin.)Set up CI Guideline, including brand framework, manifesto, tones and manner , slogan and VI .Implement unified visual identities for Hanajirushi on different communication channelsConsumer insights—Analyze data and translate findings into meaningful consumer insights, contribute to product team new product big idea concept development & consumer research.Leading with social media team. Adminstration includes content strategy,develop brand awareness,inbound traffic and cultivated leads and sales.In-store VM – drives superior in-store merchandising, sampling and promotion programs to build winning in-store impact and consumer off-take; Leading new interior design launch.Team management – leading cross functional department, including in-house designers, social media team and VM team. Establish standard creative process in order to mprove creative level to derive superior business results. Show less