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Tara Lirette

Tara Lirette

Contributing Writer

Followers of Tara Lirette629 followers
location of Tara LiretteColorado Springs, Colorado, United States

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  • Timeline

  • About me

    VP of Strategy at ThreeSixtyEight

  • Education

    • Terrebonne High School

      2008 - 2012

      Publications Editor in Chief, Spring 2011 - Spring 2012ValedictorianNational Honor SocietyQuiz Bowl Team

    • University of Nottingham

      2014 - 2014
      School of Culture, Film and Media

      Fall 2014 study abroad semester, courses include:Public Relations, Political Communication and Propaganda; Visual Culture; Understanding Cultural Industries

    • Louisiana State University

      2012 - 2016
      Bachelor of Arts (B.A.) Mass Communication

      Activities and Societies: Public Relations Student Society of America (PRSSA) ImPRint Communications Minor in English LiteraturePublic Relations Student Society of America at LSU: Chapter President, May 2015 - May 2016 Director of Finances and Administration, Region 5 Conference "Hollywood Under the Oaks," Summer 2013 - Spring 2014 Diversity Committee Member, September 2012 - May 2013ImPRint Communications Associate, Fall 2013

  • Experience

    • Rushing Media - Point of Vue Magazine

      Nov 2010 - Jun 2012
      Contributing Writer

      Researched, interviewed and wrote monthly feature stories on deadline for regional magazine.

    • ImPRint Communications

      Aug 2013 - Dec 2013
      Firm Associate, Design Team

      Member of the design team for LSU's student-run PR firm.Designed event flier and door hanger distributed to two Baton Rouge zip codes.

    • Foundation for Historical Louisiana

      Jan 2014 - Sept 2014
      PR Intern

      Promote the preservation of Louisiana's history through involvement with and donations to the Foundation for Historical Louisiana.Raised email blast open rate from 20% to 24% while also adding 500 new contacts.Led committee that promoted museum store network, refreshed stores and implemented strategic communication plan.Tasks include design of monthly e-blasts, writing press releases and maintaining media contacts, promoting events and membership through social media, drafting copy for advertisements and promotional materials, assisting in the maintenance of website content, planning trips to historical landmarks and leading children's camps and adult tours in the Old Governor's Mansion, a historic house museum. Show less

    • Impact Magazine

      Oct 2014 - Nov 2014
      Associate Designer

      Designed layouts for award-winning student magazine at the University of Nottingham.

    • Public Relations Student Society of America (PRSSA)

      May 2015 - May 2016
      President, LSU Chapter

      Presided over chapter of nearly 100 members and led 6-member executive board to plan and execute biweekly meetings.Raised $8,000 to send 12 members to National Conference.Oversaw, planned and executed supplementary events focusing on professional development, diversity, networking and community service.Represented organization in Student Advisory Board of select LSU student leaders.

    • ThreeSixtyEight

      May 2015 - now

      As senior strategist, I oversee and execute strategic research, planning, and implementation with a focus on user experience and storytelling.

      • Vice President of Strategy

        Aug 2023 - now

      • Director of Strategy

        Jul 2020 - Aug 2023

      • Senior Brand and Digital Strategist

        Aug 2016 - Jul 2020

      • Brand and Digital Strategist

        Jan 2016 - Aug 2016

      • Marketing and Web Intern

        May 2015 - Dec 2015

  • Licenses & Certifications

    • User Experience Circuit

      General Assembly
      Feb 2018

  • Honors & Awards

    • Awarded to Tara Lirette
      Judge's First Place Award + People's Choice (tie) Adobe Creative Jam May 2018 Along with my partner, designer Bo Kim, we formed Team Mood Board Killers for Adobe's 2018 New Orleans Creative Jam, which focused on UX utilizing the Adobe XD program. We competed against 8 other teams to create and build an app concept according to a theme introduced at the start of the competition, all in just 3 hours. Our theme: "Let's Do It Again"Our work: RetrospectMemories are more than moments, so we wanted to give you a way to relive the whole experience. Retrospect… Show more Along with my partner, designer Bo Kim, we formed Team Mood Board Killers for Adobe's 2018 New Orleans Creative Jam, which focused on UX utilizing the Adobe XD program. We competed against 8 other teams to create and build an app concept according to a theme introduced at the start of the competition, all in just 3 hours. Our theme: "Let's Do It Again"Our work: RetrospectMemories are more than moments, so we wanted to give you a way to relive the whole experience. Retrospect records first person video and emotive cues like heart rate and adrenaline levels utilizing futuristic Apple Watch powers to capture fully immersive scenes that you can live over and over again via a VR headset and Apple Watch emissions.View our work on Adobe Behance: https://www.behance.net/gallery/66242371/New-Orleans-Creative-Jam-2018Or go straight to the XD prototype: https://xd.adobe.com/view/100119eb-6067-4435-583b-8d05e31a9df2-6630/?fullscreen Show less
    • Awarded to Tara Lirette
      National President's Citation Public Relations Student Society of America Nov 2015 Awarded for outstanding leadership and efforts to advance the organization at the local and national levels.

  • Volunteer Experience

    • Social Media Coordinator/Keyholding Volunteer

      Issued by Capital Area Animal Welfare on Nov 2015
      Capital Area Animal WelfareAssociated with Tara Lirette