Paula Davison

Experience

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  Lulu Since 62 Fashion Boutique

  Dec 2001 - Sept 2003

  Sales Assistant

  Responsible for customer service and cash handling.• Provided personalised customer service and individual styling assistance to customers, to assist them with selecting products for purchase. • Assisted the buying team with maintaining sales records, stock-take management and replenishment of floor stock. • Attracted shoppers into the store by maintaining high standards of visual merchandising and housekeeping, to ensure a clean and well-presented retail environment.

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  ATOMIC FASHION MARKETING PTY. LTD.

  Jan 2004 - Jan 2004

  Design/Production Assistant

  Responsible for assisting the Design Director with the design and offshore production of apparel and accessories and sales material.• Assisted the Design Director with preparing specification sheets and corresponding with external suppliers, measuring development samples and checking measurements against size specifications, checking print quality on design strike-offs, providing comments to suppliers, tracking sample deliveries and checking production schedules and the preparation of catalogues and sales materials. This required meticulous attention to detail. Show less

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  ATOMIC FASHION MARKETING PTY. LTD.

  Jan 2006 - Mar 2013

  Responsible for developing annual marketing plans, budgets and work schedules for the Marketing Department and evaluating their effectiveness.• Strategized with the Managing Director to expand the wholesale division of the business globally, producing engaging pitches to acquire new international business partners and implementing sales contracts with 15 new international distribution partners. Implemented innovative marketing and brand development strategies to increase sales both domestically and internationally in 23+ countries. Successfully marketed a large portfolio of 10+ International Action Sports Brands to simultaneously gain traction in the Australian market. • Developed cutting-edge marketing campaign content, working in collaboration with global brand managers to localize international marketing creative. • Executed eye-catching outdoor activations and effective print, television and radio paid advertising campaigns. Liaised with the media to effectively leverage large amounts of public relations exposure through free editorial, product placement and promotions. • Managed a large team of athletes, implementing sponsorship agreements and generating brand awareness through ambassador endorsements. Formed strategic brand partnerships and implemented an influencer outreach program to obtain product placement via television wardrobe, celebrities and bloggers. Successfully coordinated and promoted events, including launch parties and in-store appearances, to generate publicity. • Designed effective sales support material, including staff training aids, instore point of sale material and visual merchandising plans for retail stores, to ensure customer acquisition and retention. • Redeveloped the company’s corporate website and created a digital marketing strategy to improve CRM via EDMS and social media marketing. Managed a Social Media Coordinator, responsible for creating online marketing content and scheduling posts on social networking accounts. Show less Responsible for assisting the Managing Director and General Manager by preparing reports, building business relationships and managing their daily schedules.• Generated informative sales reports and produced engaging sales, marketing and distribution pitches to acquire potential business partners and clients. Analysed consumer and market insights, based on research published in trade publications and online. Formulated deal memos and finalised international sales and distribution contracts, in collaboration with the Managing Director, to ensure operational and financial stability for the organisation.• Built credible relationships with potential and existing business clients and key stakeholders, whilst maintaining confidentiality, managed accounts and created a database of client records. Managed the Director’s and General Manager's daily schedules, using my highly efficient organisation, time management, prioritisation and entrepreneurial communication skills to multi-task, take initiative and work effectively under pressure. Show less

  • Marketing Manager

    Mar 2004 - Mar 2013

  • Executive Assistant to the Managing Director and General Manager

    Jan 2006 - Jan 2007
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  Tigerair Australia

  Aug 2013 - Sept 2020

  B737 / A320 Endorsed. Managed a team of 3 Cabin Crew. Responsible for the safety of all guests on board, reporting directly to the Captain of the Aircraft.• Played an integral role in leading the team during the launch of Tigerair’s short haul international services, operating the inaugural flight from Perth to Denpasar, Bali.• Selected to operate a proving flight to gain approval from CASA for the airline to operate the B737 as a new aircraft type within its fleet and consistently obtained positive feedback during operational audits.• Utilised my strong interpersonal skills and collaborative leadership approach to establish a high level of morale amongst members of the crew to encourage effective teamwork.• Delivered a high standard of customer service, problem-solving and resolving on board customer complaints with integrity, in a friendly, polite and respectful manner whilst demonstrating cultural intelligence. • Lead the team in high-pressure emergency situations, including the management of serious medical incidents that required strong emotional resilience.• Built, developed and maintained effective, professional working relationships with management, pilots, ground crew and external service providers in all ports, taking the initiative to ensure efficient time management to achieve the on-time performance of the operation’s services.• Demonstrated a strong work ethic and an understanding of the company’s low-cost business model, to ensure productivity and reach set targets to drive on board sales, managing sales reconciliation, the stocktake of on board catering and service standards compliance. Show less Responsible for the care and comfort of customers and compliance with safety procedures and aviation regulations.• Actively promoted and represented the brand, driving customer engagement to gain the loyalty of frequent flyers, providing an energetic, vibrant and memorable onboard experience, personally engaging with passengers face-to-face during the inflight service in a genuine manner.• Received numerous letters of recognition for providing professional customer service inflight, based on complimentary feedback from customers and Tigerair's team leaders.• Worked collaboratively with fellow crew, building relationships with colleagues and showing respect for superiors, whilst demonstrating leadership qualities and a sense of responsibility. This lead to me being recognised as 'Employee of the Month' in June 2014 and promoted to the role of Cabin Manager with 1.5 years of joining the company. Show less

  • Cabin Crew Standards Service Instructor

    Feb 2019 - Sept 2020

  • Domestic / International Short Haul Cabin Manager

    Feb 2015 - Sept 2020

  • Domestic Flight Attendant

    Aug 2013 - Feb 2015
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  Eventurous (Aust)

  Jan 2014 - Oct 2015

  Promotional Ambassador

  Represented various brands as a Promotional Ambassador at events and in shopping centres.• Executed client campaign briefs, providing detailed feedback and managing promotional teams on the front line.• Utilized my interpersonal skills to connect with the public whilst product sampling, preparing food samples during in-store demonstrations in major supermarket chains, representing brands including Jamie Oliver, KanTong, Uncle Tobys, Obela, Lindt, Sapporo and Madame Brussels Laneway.

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  Department of Justice and Community Safety, Victoria

  Jul 2020 - May 2021

  Resident Support Officer

  • Ensured compliance with safety regulations in Hotel Quarantine during the Covid-19 pandemic.• Managed guest relations with empathy and professionalism.• Supported the health and safety of residents, staff, and the community.

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  Virgin Australia

  May 2021 - now

  B737 Endorsed. Managed a team of 3 Cabin Crew in the Economy Cabin and delivered the inflight service in the Business Class. Responsible for the safety of all guests on board, reporting directly to the Captain of the Aircraft.• Championed the core values of the Virgin Australia brand as an Onboard Manager. This role required strong leadership, the ability to engage a team through clear communication, strong interpersonal skills, initiative and highly efficient time-management skills to ensure standard operating procedures were adhered to at all times.• Led a team by problem solving in a professional manner during non-normal events and whilst managing medical emergencies on board the aircraft. This required emotional resilience in challenging situations and ensure that safety standards were upheld within a fast-paced and unpredictable environment.• Consistently created a vibrant customer experience and received numerous accolades in recognition of my commitment to customer service.• Resolved conflict whilst demonstrating a high degree of cultural intelligence.• Led the frontline team at Virgin Australia in operating the airline's initial international services post pandemic and managed charter services for the AFL during lockdown periods, ensuring correct covid-safe protocols were met. Show less

  • Line Checker

    Jan 2024 - now

  • Domestic / International Short Haul Cabin Manager

    May 2021 - now