Naresh B

Experience

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  Festember

  Apr 2021 - Nov 2022

  o Led a team of 20 managers in handling the logistics during Festember.o Managed a budget of INR 100,000 allocated for the transportation and hospitality. o Ideated, organized and executed 20+ events as part of the South India's largest college festival (with annual footfall of 11,000+ students).

  • Head, Transportation & Accomodation

    Sept 2022 - Nov 2022

  • Event Manager

    Apr 2021 - Sept 2022
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  Pragyan - International Techno-managerial Organisation

  Sept 2021 - Jun 2022

  Public Relations Coordinator

  o Promoted the techno-managerial festival and maintained relations with 200+ colleges pan India.

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  180 Degrees Consulting NIT Trichy

  Nov 2021 - Mar 2023

  Consultant

  o NIT-Trichy's branch of the largest university-based consultancy firm spread over 35+ countries with 140+ branches, providing advisory services.o Manager, Internal affairs – Ideation and conduction of various initiatives to improve the output of a team of 20 consultants.

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  Tamasha.live

  Nov 2021 - Jan 2022

  Product Analyst Intern

  o Tamasha is an Indian social gaming startup (9Unicorns & Sequoia backed).o Dived deep into the gaming industry, social media, community, social selling and consumer psychology.o Conducted primary research including in-depth interviews and surveys (500+) with users and non-users of Tamasha mobile app.o Obtained data-backed insights to improve product features and provided growth recommendations to scale from 10k to 100k monthly active users in the next six months.

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  Alchemy NIT Trichy

  Dec 2021 - Sept 2022

  Marketing Manager

  o Handled sponsorship and branding (Team of 5) of the departmental fest (Budget of 1 lakh+).

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  Nittfest

  Feb 2022 - Sept 2022

  Marketing Manager

  o Handled sponsorship and branding (Team of 20) of the annual inter-departmental cultural fest with budget of a budget of INR 50+ lakhs.

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  SaveIN

  Feb 2022 - Jun 2022

  Buisness Analyst Intern

  o SaveIN is a B2B2C medical Buy-now-pay-later company (Y Combinator backed).o Delved in lending market, benchmarked local and Global competitors and prioritized features for product backlog.o Conducted primary research, including in-depth interviews (50+) and surveys (500+), with consumers and medical merchants, and made workflow changes to the SaveIN app.o Assessed the data points collected and obtained insights to improve offer rate and rate of partner activation.o Provided a GtM strategy to implement selected recommendations. Show less

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  Https://www.imexbay.in/

  Jun 2022 - Aug 2022

  Market Research Intern

  o India's First B2B eCommerce platform for cross-border trade which offer end-to-end solutions to information, procurement, distribution, and payment services to Importers/Exporters/Traders/Manufacturers.o Strategised ways to scale it's services.

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  Bharat Petroleum Corporation Limited

  Jun 2022 - Jul 2022

  Summer Intern

  o Underwent In-Plant training as a process engineer at south India's leading petrochemical company, gained deep insights on technical & organizational functions.o Proposed calculations to redirect feed and reduce scaling by 15.5% at DHDS.

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  Rysecamp

  Jul 2022 - Nov 2022

  Campus and Community Leader

  o Built an active campus community of 150+ as potential leads to market the product.o Achieved sales of 12 units.

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  Troopod

  Sept 2022 - Oct 2022

  Business Operations Intern

  o Learnt how an early-stage startup's activities are structured and executed.o Variety of roles -> leads & prioritization, design, benchmarking, testing etc.

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  Perfios

  Oct 2022 - Mar 2023

  Strategy Intern

  o Perfois is Indian’s largest banking SaaS companyo Market Entry Strategy Team (NDA)o Received PPO, Letter of Recommendation from head of new initiatives - VP, Perfios

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  National Institute of Technology, Tiruchirappalli

  Dec 2022 - Jan 2023

  Research Intern

  o The topic under study was optimizing assisted catalytic conversion of used standard oils into biofuel.

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  The Product Folks NITT

  Jan 2023 - Jun 2024

  Founding Team
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  CohortZ

  Mar 2023 - Dec 2023

  Co-Founder

  o CohortZ was a life style mobile application aimed to solve the problem of procrastination in the student community.o Successfully completed alpha, beta testing and launched to 90 paying customers. o Assembled and led a three-tier team of tech, business, and design expertise.o Executed effective online and offline marketing strategies and participated in competitive pitches.o Paused due to the inability to address churn. Will learn and get back to this.

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  Britannia Industries Limited

  Jun 2023 - Jul 2023

  Summer Intern

  o Conducted Root Cause Analysis, pilot runs, presented recommendations and roadmap to reduce the amount of stabilizers (high cost) by 22% added to all dairy products.o Received an offer to join back.o Reported to the head of New Product Development & Product Improvement Center.

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  Zolve

  Dec 2023 - now

  Associate Product Manager

  Owning rewards and card delivery at Zolve (Fintech super app in US - credit cards, bank accounts, remittance, bill payments, loans)Supported PMs end-to-end and in parts led projects with data, insights, ideas and execution through cross-functional collaboration to: 1. Boost average user spends by 17%2. Improve NPS by 2.4%3. Increase onboarding funnel conversions of working professionals user segment by ~20%4. Improve service request procedure (25+ cases)Hardskills: SQL, MetaBase, MixPanel, Jira, CleverTap, MoEngage, Figma, Excel etc. Show less

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  Zolve

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  Associate Product Manager