Cátia Gomes Assis

Experience

• 

  Banco Best

  Jun 2009 - Jul 2009

  Summer Intern

  Acquisition knowledge of the diverse aspects of the business.

• 

  Capgemini

  Jul 2010 - Aug 2010

  Summer Intern, Finance Department

  Acquisition knowledge of the diverse aspects of the businessSupport in invoices processing

• 

  Precision Iberia

  Jul 2011 - Aug 2011

  Summer Intern, Marketing Department

  Analyze database to improve CRMDevelop and monitor Digital activations on Facebook Ads and Google AdwordsDevelop and monitor BTL activationsDevelop briefings and work with Advertising Agencies

• 

  Alpargatas

  Feb 2012 - Jul 2012

  Marketing Representative at Havaianas Portugal

  Main responsibilities:• Responsible for PR agency contact and manage the communication of the brand• Organize and manage PR events with agency• Responsible for two stores management • Monitor retail projects for B2B and B2C• Support and prepare POS activations • Develop competitive analysis on market trends and competition (e.g. launches, re-launches, pricing, communication)• Negotiate with partners • Implement and analyze Focus Group

• 

  Beiersdorf

  Oct 2012 - Jul 2015

  Brands - NIVEA Sun, NIVEA Deo and Fuss Frisch DeoMain responsibilities:• Support new launch strategies (ATL and BTL) and work with Media Agencies • Track launch / re-launch activities • Responsible for new launches / re-launches product logistics • Support Trade Marketing to define BTL strategy and POS activation• Promotional Plan co-definition with Trade Marketing • Develop content and visuals for PR, newsletter and NIVEA online platforms• Manage communication materials with suppliers• Analyze and monitor business performance, market and competition (Nielsen)• Assortment and stock management• Develop competitive analysis on market trends and competitors (e.g. launches / re-launches, pricing, communication)• Responsible for consumers contacts• Develop internal presentations (business performance and objectives, new product introductions and performance and communication strategy) Show less Face Care, Sun Care, Deodorants and Man Care categoriesPRMain responsibilities:• Responsible for PR agency contact and manage the communication with all company brands • Organize PR events with agency• Develop content and visuals for PR, newsletter and NIVEA online platforms• Manage communication materials with suppliers• Analyze and monitor business performance, market and competition (Nielsen)• Assortment and stock management• Develop competitive analysis on market trends and competitors (e.g. launches / relaunches, pricing, communication)• Responsible for consumers contacts• Develop internal presentations (business performance and objectives, new product introductions and performance and communication strategy) Show less

  • Junior Brand Manager

    Jul 2013 - Jul 2015

  • Marketing Consumer Brands Trainee

    Oct 2012 - Jul 2013
• 

  Nobre Alimentação

  Jul 2015 - Sept 2024

  Categories: Hot Dog, Dry Sausage, Dry Ham, Ready MealsDigital Manager

  • Marketing Manager

    Sept 2016 - Sept 2024

  • Product Manager (Grocery & Charcutery - Dry Sausages)

    Jul 2015 - Aug 2016
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  CIMPOR

  Oct 2024 - now

  Senior Brand Manager