Kelsey Vigh

Experience

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  TE Connectivity

  May 2008 - Aug 2008

  Marketing Intern
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  Gater Racing News

  Aug 2008 - Dec 2008

  Advertising Intern
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  CXtec

  Jan 2009 - Apr 2009

  Marketing Intern
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  The Walt Disney Company

  May 2009 - Jul 2016

  • Designed a broad range of projects from print to web, and directed photo and video shoots for various lines of business, including Disney Cruise Line, Walt Disney World, Disneyland and Annual Passholder Programs. • Lead projects from conception to implementation, hiring and overseeing external vendors, internal team of copywriters and production designers, aiding in writing copy, design layouts and developing content.• Collaborated with account management and brand strategy to build consensus and ensure projects met milestones and budget requirements. • Presented to creative leadership and internal clients on a weekly basis, maintaining a compelling and storytelling approach to gain buy-off of creative concepts and recommendations. Show less • Developed creative ideas in collaboration with other creatives and copywriters for various lines of business.• Tasked to bridge the gap between consumer and trade channels for Disney Cruise Line marketing. Worked with lead Art Director on several campaigns and successfully implemented a process to develop consistent creative across channels for both design and copy.• Designed approximately 300 creative projects annually for web and print, as well as assisted in managing a team of 6 designer’s workflow including monitoring requests, contacting clients, delegating jobs, leading creative brainstorms and helping with technical skills. Show less

  • Art Director

    Jan 2014 - Jul 2016

  • Graphic Designer

    Mar 2012 - Jan 2014

  • Graphic Specialist

    May 2009 - Mar 2012
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  Data Axle

  Jul 2016 - now

  • Conceptualize, curate and design unique content and copy for email, direct mail and SMS for Olive Garden and Yard House restaurants. • Present email content and creative strategy to Olive Garden and Yard House executive leadership and collaborate with multi-agency team. • Established and manage an online content planning tool for email and SMS channels providing real-time information and efficiencies for brand, CRM and strategy teams.• Review, analyze and evaluate testing insights and results of campaign performance to drive direction of future content and messaging.• Continually exceeded email KPI goals year over year for the past 2+ years. • Facilitated the launch of SMS and MMS for Olive Garden. Responsible for planning broadcasts, creating content and writing copy. Show less

  • Sr. Director, Content & Creative

    Oct 2022 - now

  • Creative Director

    Aug 2019 - Oct 2022

  • Copy & Content Director

    Jul 2016 - Aug 2019