Saransh Kharbanda

Experience

• 

  Google

  Jun 2011 - Sept 2019

  Managing Google’s relationship with GroupM (WPP Group’s media buying arm).Responsible for Google’s share of wallet among GroupM clients, evangelising new products and solutions, trainings and KPI management in the GroupM ecosystem. Working on rebuilding GroupM’s performance marketing practice and building a Google Shopping expertise in line with “Agency of the Future” narrative. • Sharing industry level insights with advertisers from the Government & Education space. • Responsible for over $35Mn revenue target with an annualized growth rate of over 50%. • Help grow customers businesses and drive awareness for initiatives by various political parties, state and central government bodies through Google's advertising solutions. Responsible for advertising sales revenue achievement from advertisers in German speaking markets (Germany, Austria, Switzerland) across Media, Entertainment, Gaming and Public sectors. Overall revenue responsibility over $150Mn annually. • Work closely with the in-market sales teams spread across Hamburg, Vienna, Zurich & support teams in India & Dublin in order to help advertisers achieve their marketing goals using Google's advertising solutions. Work with sales teams in the Bay Area for clients in the Finance sector (Insurance & Banking) to enable the team to achieve sales quotas by using Google's advertising solutions to help advertisers achieve their marketing objectives.

  • Agency Relationship Manager

    Jun 2018 - Sept 2019

  • Analytical Lead

    Jun 2015 - Jun 2018

  • Account Strategist

    Jun 2012 - Jun 2015

  • Account Associate

    Jun 2011 - Jun 2012
• 

  YouTube

  May 2022 - now

  Leading the artist development and growth programmes, label and distributor management for YouTube and YouTube Music in India. Worked on licensing for Shorts, key team member on the launch of Shorts in India and driving the global strategy on music and artist presence on YouTube Shorts. Lead a team of passionate YouTubers in APAC to lead, ideate, and uphold YouTube’s fun culture in APAC. Responsibilities include:Lead a group of 20 local site leads to drive culture & engagement in YouTube APAC (including recruiting and managing deliverables)Own and drive the culture club budget.Partner with internal xfn teams to drive communication and visibility of the work the Culture Club does. Collaborate with Employee Resource Groups, to drive key messages.

  • Music Content Partnership Manager

    Sept 2019 - now

  • YouTube APAC Culture Club Lead

    May 2022 - Oct 2023