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Monika Schemm

Monika Schemm

Finance Assistant

Followers of Monika Schemm993 followers
location of Monika SchemmMonaco di Baviera, Baviera, Germania

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  • Timeline

  • About me

    Senior Manager - Global Brand Strategy, Marketing & Innovation - FMCG

  • Education

    • Vilnius Uzupis High School

      2009 - 2011
      High school diploma in Lithuania

    • Palmer High School

      2008 - 2009
      An exchange year in the US

    • Vilnius St. Christopher School

      1998 - 2008
      Elementary, middle school and high school education in Lithuania

    • Copenhagen Business School

      2012 - 2013
      An exchange year in Denmark

      MAIN SUBJECTSCorporate Finance, EU & European Markets, Multinational Corporations, Social Media Management ADDITIONALDanish language courses

    • The University of Sheffield

      2011 - 2014
      Bachelor's degree International Business Management

      MAIN SUBJECTS International Business Strategy, Statistics, Economics, Accounting & Finance, International Marketing, Integrated Marketing Communications, CSR, New Venture Planning, Human Resources

    • Imperial College London

      2015 - 2016
      Master's degree Strategic Marketing

      MAIN SUBJECTSStrategy, Analytics, Digital Marketing, Product Management, Pricing, Branding, Consumer Behaviour, Marketing Communications, Marketing Finance, Strategic PlanningTHESISHow FMCG brands can deliver growth in declining markets

  • Experience

    • Biuro Masinos

      Jun 2010 - Aug 2011
      Finance Assistant

      Part-time revenue reporting, analytics and business development support

    • Biuro Masinos

      Jun 2013 - Jul 2013
      Sales & Marketing Intern

      - B2B market research- Potential accounts mapping- Sales data analytics- Direct marketing campaigns (e-mail/post/other)

    • Reckitt

      Sept 2014 - Aug 2015
      Marketing Executive - Cillit Bang® & Harpic®

      - Brand management assistance- NPD & EPD project management- Growth initiatives in e-com and discounters channels- Marketing data analytics- TV campaigns

    • GBU Consulting

      May 2016 - Jul 2016
      External Strategy Consultant

      Market research and strategic recommendations (incl. branding and market entry strategy) for one of the leading global FMCGs aspired to launch a new men's personal care brand

    • Arla Foods

      Sept 2016 - now

      Driving Castello® sales and brand equity growth around the world via the leadership of a global brand strategy, marketing best practice, comms development, business planning and more - Yellow cheese sales acceleration via development and deployment of a new global growth strategy - Yellow cheese marketing mix management- A large scale multichannel advertising campaign - Castello e-com shopper conversion toolbox- New flavour cream cheese NPDs - Cream cheese sales turnaround via development and deployment of a global range relaunch strategy - Cream cheese marketing mix management - Castello e-com sales growth strategy- Several multichannel advertising campaigns- 3-year cross-category innovation pipeline- Snacking cheese+seasonal NPDs- Website development+SEO- Pack design+sustainable packaging- Management of 2 junior members of the team - Market research+brand repositioning strategy- Digital relaunch campaign+new website launch- NPD line extensions- New packaging VI roll-out - Arla Foods UAE e-com channel strategy - Key e-com accounts management (e.g. Amazon, Lulu Online, Carrefour Online, etc.)- Digital shopper marketing activations - Creation of Arla Pro.® - a new global B2B brand- Restaurants channel assortment strategy- High complexity NPDs for Cafés & Bakeries channel- COGS optimisation project

      • Senior Global Brand Development Lead - Castello®

        Oct 2023 - now

      • Senior Global Brand Manager - Castello® Yellow Cheese & More

        Feb 2022 - Sept 2023

      • Global Brand Manager - Castello® Cream Cheese & More

        Nov 2018 - Jan 2022

      • Marketing Manager - Arla LactoFREE®

        Jan 2018 - Oct 2018

      • Business Development Manager - Ecommerce

        May 2017 - Dec 2017

      • Global Portfolio & Innovation Manager - Foodservice

        Sept 2016 - Apr 2017

  • Licenses & Certifications

    • Branding Course "The Secret Power of Brands"

      Future Learn / University of East Anglia
      Apr 2014

    • Semifinalist in the L’Oréal Brandstorm 2016 Business Competition

      L'Oréal
      Mar 2016
      View certificate certificate

    • Arla Future15® Management & Leadership Programme

      Arla Foods
      Jan 2018

  • Honors & Awards

    • Awarded to Monika Schemm
      Dean’s List for Academic Excellence Imperial College Business School nov 2016 • Recognition as one of the top performing students in MSc Strategic Marketing programme 2015-16.
    • Awarded to Monika Schemm
      Distinction for Academic Excellence Vilnius Uzupis High School lug 2011 • Recognition for the top level grades in all A-levels and the national examinations.