Zoe Baker

Experience

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  HITS Theatre

  Apr 2015 - Jun 2016

  Communications Manager

  - Joined HITS Theatre in April 2015 as an independent contractor and Communications Coordinator and was promoted to Communications Manager within 6 months (October 2015)- Organized the calendar of communication and crafted internal communication to clients. Emails sent out in the semester were timed and scheduled to maximize efficiency.- Planed and scheduled external communication to market programs to the Houston community- Designed program marketing collateral- Maintained the website by using Joomla and HTML coding- Maintained the social media handles and scheduling the posting calendar.- Managed the ticketing system for all HITS Production Class performances (over 50 performances with a house capacity of 140).- Implemented school-wide safety procedures for drop off and pick up.- Managed Administrative Assistants schedules.- Took all of the cast photos and photographs for marketing material.- Scheduled all the private lessons (15 - 20 private lessons a week between 4 private instructors and 2 private studios).- Was the client liaison and helped maintain client relations. Show less

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  Southern Methodist University

  Feb 2017 - Jun 2018

  Marketing and Communications Coordinator

  - Created and maintained a communications calendar for the Undergraduate Admission department. - Created email campaigns- Created email distribution lists through Slate- Hit "Send" for emails with nearly 100,000 recipients- Made updates to the Undergraduate Admission website- Maintained the SMU Undergraduate Admission social media pages- Coordinated and implemented Facebook Lives - Helped proof marketing material- Created small marketing material

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  ZOE ANNETTE

  Jun 2018 - Feb 2021

  Founder

  A womenswear line focusing on colorful, classic designs that let women’s light shine bright.From day wear to evening wear, the goal of ZOE ANNETTE is to provide women with empowering pieces to wear as they set big goals and take adventures in their life journey. Zoe finds inspiration for her womenswear designs from the amazing women she is surrounded by personally and in society, who are forces of good in their community.• Designed the garments, made patterns for designs, created the sample, and graded patterns to prepare for production.• Oversaw production, operations and supply chain management for products made domestically and internationally.• Completed day-to-day operations of company including accounting, finances, communication, customer service, technical support.• Completed tax filings and formation updates.• Participated in PR opportunities such as tv segments and fashion events.• Managed the search and hiring process for seamstresses and manufacturing partners overseas.• Maintained e-commerce site and oversaw fulfillment of online orders.• Designed email and social marketing campaign to drive awareness and sales.• Implemented wholesale strategy and was accepted into one of the top wholesale markets in the nation. Show less

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  Freelance

  Jan 2021 - now

  Operations and Communications Consultant