Soner Karabay

Experience

• 

  Dentaş Ambalaj ve Kağıt San. A.Ş.

  Nov 2003 - Feb 2007

  Sales Representative

  Direct sales in corrugated board sector in Aegean Region and Mediterranean RegionDesigning the boxes, following the preparations of flexo printing materials, following production and shipment, collecting receivables. Managing key accounts, creating new customers.

• 

  Tesa SE

  Feb 2007 - now

  Responsible from Hardware, Deco, ART- Marine and Building Merchant ChannelsDeveloping strategies with management team and implantation strategic plans with craftsmen teamChannel management, key account management, private label managementFollow-up leads and activities provided by craftsmen field sales teamCreating new distributors in traditional and online channels.Conduct online and offline marketing activities coordinated with marketing team.Leading “Painter to Painter” project and “Professional Distributor Display” projectMarket search for online and traditional salesDeveloping business cases, developing new businesses and projects Show less Responsible from Hardware, Deco, ART- Marine and Building Merchant ChannelChannel management, key account management, private label managementIncreasing profit and assortment rangeManagement and training field sales team of craftsmen.Creating distributors and developing distributors.Implementation “Painter to Painter” project; training the trainersDeveloping market and creating business cases.Conduct online and offline marketing activities coordinated with marketing team Show less

  • Senior Key Account Manager,Craftsmen (Hardware / Deco / ART- Marine/ Building Merchant), Turkey

    Jan 2020 - now

  • Key Account Manager, Craftsmen (Hardware / Deco / ART- Marine/ Building Merchant), Turkey

    Jan 2013 - Jan 2020

  • Key Account Manager,Distribution Channel (Industrial Distribution / Professional Distribution), Aege

    Jan 2011 - Jan 2013

  • Account Manager, Distribution Channel (Industrial Distribution / Professional Distribution), Aegean

    Feb 2007 - Jan 2011