Marcin Kuklinski

Experience

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  Freelance

  Sept 2016 - now

  Marketing Strategist

  I specialize in comprehensive consulting and creating effective digital presence strategies for brands. I work with companies across various industries, including banking, retail, sports, DIY, and mobile apps, helping them achieve their business objectives.

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  Allsizeman Polska

  Jan 2017 - Dec 2018

  Digital Marketing Specialist
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  BSS GROUP

  Feb 2019 - Apr 2020

  Social Media Manager

  As a Social Media Manager at BSS GROUP, I was responsible for managing the CSR project "Jak Jeździsz" for Santander Bank Polska, which aimed to promote responsible driving behavior. During my tenure, I successfully implemented my own concept of the #Smartoff campaign.● Created strategy and managed CSR project for Santander Bank Polska● Analyzed and optimized multi-channel marketing campaign expenditures (Facebook Ads, Google Ads)● Organized initiatives to enhance customer profile activity and engagement (contests, challenges)● Promoted the F1 Experiences program and coordinated events for partners Show less

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  Fitatu

  May 2020 - Feb 2023

  Marketing Project Manager

  As a Marketing Project Manager at Fitatu, I managed marketing projects on a strategic and business level, overseeing budgets and achieving business and sales goals. I led cross-functional teams (marketing, IT, dietitians) and worked closely with partners, agencies, and influencers.Key Projects: ketonline.pl, vitalia.pl● Managed project budgets and achieved financial goals● Planned and executed strategies for ketonline.pl and vitalia.pl● Led cross-functional teams of specialists● Coordinated the launch of a new mobile app● Collaborated with influencers and business partners● Co-developed sales strategies for products and services● Optimized SEO and content strategies (podcasts, YouTube, TikTok, webinars)● Implemented technological and business innovations, UX/CX Show less

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  Intermarché

  Mar 2023 - now

  Loyalty Manager

  As a Loyalty Manager, I coordinate brand activities related to customer loyalty. I am responsible for the implementation of the new loyalty platform, Moje Intermarché, managing the project across strategic, business, and operational dimensions. I successfully achieve goals related to increasing loyalty card usage and recruiting new program members.Projects: Moje Intermarché, Masterchef, Interpunkty, Interkasa● Managing cross-functional teams● Strategic planning and process development● Coordinating 360° traditional loyalty campaigns● Securing supplier funding● Close collaboration with marketing agencies and software houses Show less