Marcin Kuklinski

Marcin Kuklinski

Marketing Strategist

Followers of Marcin Kuklinski1000 followers
location of Marcin KuklinskiPoznań, Wielkopolskie, Poland

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  • Timeline

  • About me

    Loyalty Manager at Intermarché | Digital Marketing | Customer Loyalty | Strategy | CX

  • Education

    • Collegium Da Vinci

      2016 - 2019
      Bachelor's degree Network marketing

      Bachelor's thesis: "Sports marketing in the era of new media. Selected methods of reaching the target groups based on the examples of leading football teams in Poland."

    • Wyższa Szkoła Bankowa w Poznaniu

      2020 - 2021
      Postgraduate Degree Mobile App & Web App Development
  • Experience

    • Freelance

      Sept 2016 - now
      Marketing Strategist

      I specialize in comprehensive consulting and creating effective digital presence strategies for brands. I work with companies across various industries, including banking, retail, sports, DIY, and mobile apps, helping them achieve their business objectives.

    • Allsizeman Polska

      Jan 2017 - Dec 2018
      Digital Marketing Specialist
    • BSS GROUP

      Feb 2019 - Apr 2020
      Social Media Manager

      As a Social Media Manager at BSS GROUP, I was responsible for managing the CSR project "Jak Jeździsz" for Santander Bank Polska, which aimed to promote responsible driving behavior. During my tenure, I successfully implemented my own concept of the #Smartoff campaign.● Created strategy and managed CSR project for Santander Bank Polska● Analyzed and optimized multi-channel marketing campaign expenditures (Facebook Ads, Google Ads)● Organized initiatives to enhance customer profile activity and engagement (contests, challenges)● Promoted the F1 Experiences program and coordinated events for partners Show less

    • Fitatu

      May 2020 - Feb 2023
      Marketing Project Manager

      As a Marketing Project Manager at Fitatu, I managed marketing projects on a strategic and business level, overseeing budgets and achieving business and sales goals. I led cross-functional teams (marketing, IT, dietitians) and worked closely with partners, agencies, and influencers.Key Projects: ketonline.pl, vitalia.pl● Managed project budgets and achieved financial goals● Planned and executed strategies for ketonline.pl and vitalia.pl● Led cross-functional teams of specialists● Coordinated the launch of a new mobile app● Collaborated with influencers and business partners● Co-developed sales strategies for products and services● Optimized SEO and content strategies (podcasts, YouTube, TikTok, webinars)● Implemented technological and business innovations, UX/CX Show less

    • Intermarché

      Mar 2023 - now
      Loyalty Manager

      As a Loyalty Manager, I coordinate brand activities related to customer loyalty. I am responsible for the implementation of the new loyalty platform, Moje Intermarché, managing the project across strategic, business, and operational dimensions. I successfully achieve goals related to increasing loyalty card usage and recruiting new program members.Projects: Moje Intermarché, Masterchef, Interpunkty, Interkasa● Managing cross-functional teams● Strategic planning and process development● Coordinating 360° traditional loyalty campaigns● Securing supplier funding● Close collaboration with marketing agencies and software houses Show less

  • Licenses & Certifications

    • UX Data Analysis

      Symetria
      Mar 2021
    • Building Customer Loyalty

      LinkedIn
      May 2023
      View certificate certificate
    • Customer Retention

      LinkedIn
      May 2023
      View certificate certificate
    • Design for Chatbots

      Symetria
      Jan 2021