Chuks Oparaugo

Experience

• 

  Tramelton Corporation

  Jan 2010 - Mar 2011

  Senior marketing executive

  sales and marketing of solar alternative energy.

• 

  Guinness nigeria plc

  Apr 2011 - Dec 2017

  Drove achievement of profitable volume & market share targets for the Area via delivery of specific sales drivers for territory.• Drove brilliant execution of promotional activity, ensuring the right outlets are selected for activations, and BTL agencies (where applicable) adheres to GNPLC standards, with constant reviews, measurement & evaluations.(WON A TRIP TO SOUTH AFRICA FLY WITH EAGLES PROMOTION IN ABA DIVISION).• Managed the Retail Redistribution Scheme (RRS) comprising five (5) territories with six (6) Van Sales Men (VSMs) over a coverage 750 Retail outlets, ensuring standards are maintained on efficient territory coverage, strike rates on each sales call, brand distribution, visibility, price compliance & presence.• Drove achievement of distributor’s volume depletion via Retail Redistribution Scheme (full JP coverage, 6 days a week, 90% strike rate, achievement of redistribution targets).• Capture data and market information to generate insights and recommendations to counter competitor activity in the territory.• Developed and implemented ideas to stimulate demand for Guinness brands in 2 Sales territories in OWERRI sales area. Show less

  • Ag wholesale development manager

    Feb 2016 - Dec 2017

  • Territory Manager

    Apr 2011 - Jan 2016
• 

  Diageo

  Jan 2018 - Oct 2024

  Responsibilities* Manage Retail and Distributor Team to achieve commercial KPIs within the Diageo way of working framework.* Freedom to succeed - Create conducive work environment for associates to Grow and be in the Talent pool in GNPLC.* Ensure Achievement of Brilliant execution of OAS ( TRAX MPA,TRAX COVERAGE AND CHILLER TRACKING) Through Structured Coaching of Associates during Coaching accompaniment.* Drive Zero Overdue and mutual Profitability for GN and trade partners through effective Distributor management.* Winning at Retail by gaining valuable market share and sustain growth on MISSION DEPELTION GSV.* Motivating and Inspiring Trade Activation Managers and Business Development Manager to consistently deliver great performance.* Coach BDM to ensure Risk Reduction through overdue /Cash Management, Credit optimization and Inventory Management.* Ensure work life balance of all associate. Show less Top Accountabilities • Achieve profitable volume/market share target for the Zone by driving sell out of the distributors.o Building profitable relationships with assigned distributors and ensuring they carry our target portfolio within the Areao Manages Recommended Price Compliance at the Distributors’ outlets • Drive operational activities that enable distributors to sell out more and spend less such as monthly P&L (profit and loss) tracking, Health check analysis, cash flow analysis, credit management and reconciliations (zero variance target)• Build capacity of distributor organisation to deliver sustainable business growtho Ensures RRS scheme is deployed to gain full return on our investment by working with Trade Activation Managers/Distributors to ensure early truck out, good records keeping, business reviews.o Works with Relationship managers to ensure DFS (Distributor Finance Scheme) is well run with no returned chequeso Ensures regular monthly full business reviews with Distributors • Drive quality of data input at the assigned key distributor warehouses through the physical stock verification approach and data validation / weekly audit of the distributor management system for informed decision making. • Works with Area Manager to develop capability of the distributor organization in order to upskill the capability of the distributor staff and reduce attrition • Ensure effective customer/ business development to counter competitive activities in the zone b) Financial Distributor’s P&L & Asset Mgt.c) Leadership Responsibilities Motivate, coach and develop his sales team as well as while successfully managing relationships with key distributorsPurpose of Role • Primary responsibility for Managing business relationships with distributors to deliver GN sales volume expectations. • Drive distributor profitability • Management of DFS scheme Standard of Leadership• Win Through Great Execution. Deliver financial targets for the market Show less

  • Area Sales Manager

    Nov 2021 - Oct 2024

  • Business Development Manager

    Nov 2020 - Oct 2021

  • Wholesale Manager

    Oct 2019 - Oct 2020

  • Sales Manager

    Jan 2018 - Sept 2019
• 

  Guinness Nigeria

  Nov 2023 - now

  • Target setting and commercial planning for FTE and Sales NFTE in the Organisation.• Track and Report Business and Individual performance against target daily, weekly, monthly and quarterly thereby helping to define Areas of opportunities and Strengths leveraging performance tools such as SAP,MPLIFY etc.• Onboard,Induct and Manage end to end NFTE Sales Management Agency for the Organisation.• Develop and Archive strategies that ensure availability of robust data collection systems and databases thereby enhancing business analytics and insights generation and unlocking growth pathways.• Drive prompt analysis of business results within the Commercial EDGE Pillars that guide decision making by Commercial and entire Business Leadership.• Drive the Identification, analysis and interpretation of market trends and patterns using multiple data sets. Work with business leadership to provide useful insights for Next Business Decisions.• Drive the development and implementation of Commercial team’s Key Performance Indicators (KPIs) and Performance improvement programmes and processes in line with Business policies.• Provide ongoing oversight and support to ensure that performance Indices are being used to effectively manage operations, identify and manage risks, and effect organizational change.• Prepare Manage and Track the Commercial Function Budget and Report Budget utilization versus Plan to Drive productivity and Efficiency.• Drive control awareness across the Commercial Team and ensure satisfactory Test of Designed (TOD) and Test of Effectiveness (TOE) on all Commercial controls. Show less Generated performance insights from business analysis, while increasing the data confidence within and outside the Divisional Sales Team. • Built the Capability of the Sales team in reporting and data analysis and forecasting; as well as core selling capabilities.• Translated the overall Sales operations strategy that ensured a competitive Route to Consumer, market share growth and delivery of business targets at a Divisional level, by providing a workable implementation plan and driving roll-out through the Divisional Leadership team.• Built the right culture of discipline within the Divisional Sales organization and enabling the defined Field Sales Processes and Standards to be fully embedded and Implemented.• Provided peer leadership to the Area Sales Managers to ensure full alignment and embedding of the defined sales performance standards, and measurement.• Owned the administration for the division and accountability for all GN Trade assets. Achievement(s): • Consistently led the team to delivering incremental on mission plan. (Shipment volume, GSV and Depletion) in F24. • Led the Retail and channel transformation by delivering +15% on coverage, +18% distribution, +2ppt on weighted Market share and 100% Achievement on minimum product assortment(MPA).• Increased average KD profitability by +5% with focus on effective joint business plan structure through productive KD engagement Month on Month in F24. Show less

  • National Performance Management Manager

    Nov 2024 - now

  • Divisional Performance and Operations Manager

    Nov 2023 - Oct 2024