
Timeline
About me
Digital Ad Operations Manager at TF1 (1st European TV Group)
Education
Institut d'administration des entreprises de montpellier
2006 - 2007Master 1ère année marketing et technologies de l'information et de la communicationInstitut universitaire personnalisé (iup) - avignon
2004 - 2006Licence iup génie informatique option réseaux et télécommunicationsActivities and Societies: Membre actif du Bureau des Etudiants
Iut d'aix-en-provence
2002 - 2004Dut informatiqueEjcm - ecole de journalisme et de communication de la méditerranée
2007 - 2008Master 2ème année nouvelles technologies et information stratégique
Experience
Areva ta
Apr 2004 - Jun 2004Internship as programmerAREVA TA proposes engineering solutions for complex systems, especially targeted for great naval projects: for example, AREVA TA designs, realizes and delivers nuclear reactors for naval propulsion, on-board of french navy nuclear submarines and aircraft carrier.Main mission :Produced a web application linked to a relational database for computer department.
Travelhorizon group
Jun 2007 - Sept 2007Internship as web marketing assistantTravelHorizon is a Group of 4 travel websites that are sensibilising a specific market of consumers : Family, Young activities, Ski trips and Thalassaterapy.Main responsibilities :- Produced B to C actions by promoting special/classic offers on youth website.- Planned seasonal skiing components for SNCF (French National Railway Company)- Realized B to B web tools as communication kit, monitoring application in statistics.
Le20.fr
Apr 2008 - Sept 2008Internship as web marketing assistantLe20.fr is a website which is retailing fine french wines, that are mostly coming from the Burgundy area.The international orders of this company are mostly shipped into Great Britain and Germany.Main missions :- Audited website processes and made competitive/technological monitoring, maintained the website.- Created new product lines, advertising banners, coupons, English/French consumer newsletters, prospects product catalogue, and tools to facilitate sales.- Made international partnerships - enhanced brand visibility, led press relations. Show less
Zanox
Dec 2008 - Sept 2013Technical consultantZanox is taking part of the main communication channels to enable e-commerce websites increasing their sales.Customer Relations• Consulting in internal tracking tools use (advertisers/publishers)• Technical support to sales representatives/account managers in the trading negotiation• Management of key accounts portfolio : Toysrus, Europcar, Orange, FDJeux, Rueducommerce,...Operational Management• Recommendation/Development/Validation of tracking systems on advertisers' websites (Fixed/Mobile devices)• Fixation of internal/third party tracking issues• Statistics analysis, multi-channels deduplication rules management• Set up of remunerations models/support of accounting departmentProject Management• Exchange project : Sharing of tracking knowledge with co-workers (Poland - 2 weeks)• Training on internal processes/tracking toolsThis position needs strictness and attention, with an environment under pressure. The main assigned tasks evoluate among requests which are initiated by key accounts customers, sales representatives/account managers, and publishers networks.A double skill in IT and web marketing in an international context (vocal & written exchanges regularly in English). Show less
Tmc régie
Oct 2013 - May 2015Traffic managerOperational Management• Set up of in-stream video/tracking on advertising campaigns (TV Streaming Replay)• Broadcasting/Fixation of technical issues on 4 screens : Desktop/Mobile/Tablet/IPTV• Management of campaigns assessments/statistics reports/forecast inventory/Invoicing follow-up• Daily Monitoring/Analysis/Optimization of campaigns broadcastCustomer Relations/Project Management• Technical/Audience recommendations and support to sales representatives/media sales agencies• Feasibility study with providers on ad-formats integrations: Skins, Rich-media, Out-stream video Show less
Tf1 publicité
Jun 2015 - nowOperational Management• Publicity broadcasting on the 1st TV Streaming Replay platform in France - Over 80M commercials/month• Premium advertisers portfolio : Colgate-Palmolive, LVMH, Unilever, Danone, Chanel, Ford, Volkswagen...• Ad-campaigns programming spread to digital content of 4 TV channels : TF1/TMC/NT1/HD1• Integration of new innovative ad-formats : Mastheads, video interstitials, player skinsCustomer Relations/Project Management• Monitoring/Optimization/Troubleshooting of programmatic campaigns on connected TV (IPTV)• Running of 1st party/3rd party DMP targeted ad-campaigns• Certification/Benchmarking of ad-serving/ad-viewability partners : MOAT/IAS/Celtra• Processes Creation/Team training : Programming on YouTube channels (Finder Studios MCN) Show less
Ad operations Specialist - Project manager
Jan 2020 - nowTraffic Manager
Jun 2015 - Jan 2020
Licenses & Certifications
- View certificate
Web analytics via google analytics
Training center "show me your data" certified google analyticsMay 2013 - View certificate
Formation référencement, e-marketing, réseaux sociaux, et e-mailing
DawanOct 2017 - View certificate
Certification google analytics - individual qualification
GoogleJul 2019
Volunteer Experience
Organizer
Issued by MeetupAssociated with Guillaume ROGGERO
Marauder - Help Homeless people
Issued by Croix-Rouge française on Oct 2010Associated with Guillaume ROGGERO
Languages
- enEnglish
- frFrench
- spSpanish
- itItalian
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