Guillaume ROGGERO

Guillaume roggero

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location of Guillaume ROGGERONiort, Nouvelle-Aquitaine, France
Phone number of Guillaume ROGGERO+91 xxxx xxxxx
Followers of Guillaume ROGGERO473 followers
  • Timeline

    Apr 2004 - Jun 2004

    Internship as Programmer

    AREVA TA
    Jun 2007 - Sept 2007

    Internship as Web Marketing assistant

    TRAVELHORIZON GROUP
    Apr 2008 - Sept 2008

    Internship as Web Marketing assistant

    Le20.fr
    Dec 2008 - Sept 2013

    Technical Consultant

    zanox
    Oct 2013 - May 2015

    Traffic Manager

    TMC Régie
    Current Company
    Jun 2015 - now

    Ad operations Specialist - Project manager

    TF1 Publicité
    Boulogne-Billancourt, Île-de-France, France
  • About me

    Digital Ad Operations Manager at TF1 (1st European TV Group)

  • Education

    • Institut d'administration des entreprises de montpellier

      2006 - 2007
      Master 1ère année marketing et technologies de l'information et de la communication
    • Institut universitaire personnalisé (iup) - avignon

      2004 - 2006
      Licence iup génie informatique option réseaux et télécommunications

      Activities and Societies: Membre actif du Bureau des Etudiants

    • Iut d'aix-en-provence

      2002 - 2004
      Dut informatique
    • Ejcm - ecole de journalisme et de communication de la méditerranée

      2007 - 2008
      Master 2ème année nouvelles technologies et information stratégique
  • Experience

    • Areva ta

      Apr 2004 - Jun 2004
      Internship as programmer

      AREVA TA proposes engineering solutions for complex systems, especially targeted for great naval projects: for example, AREVA TA designs, realizes and delivers nuclear reactors for naval propulsion, on-board of french navy nuclear submarines and aircraft carrier.Main mission :Produced a web application linked to a relational database for computer department.

    • Travelhorizon group

      Jun 2007 - Sept 2007
      Internship as web marketing assistant

      TravelHorizon is a Group of 4 travel websites that are sensibilising a specific market of consumers : Family, Young activities, Ski trips and Thalassaterapy.Main responsibilities :- Produced B to C actions by promoting special/classic offers on youth website.- Planned seasonal skiing components for SNCF (French National Railway Company)- Realized B to B web tools as communication kit, monitoring application in statistics.

    • Le20.fr

      Apr 2008 - Sept 2008
      Internship as web marketing assistant

      Le20.fr is a website which is retailing fine french wines, that are mostly coming from the Burgundy area.The international orders of this company are mostly shipped into Great Britain and Germany.Main missions :- Audited website processes and made competitive/technological monitoring, maintained the website.- Created new product lines, advertising banners, coupons, English/French consumer newsletters, prospects product catalogue, and tools to facilitate sales.- Made international partnerships - enhanced brand visibility, led press relations. Show less

    • Zanox

      Dec 2008 - Sept 2013
      Technical consultant

      Zanox is taking part of the main communication channels to enable e-commerce websites increasing their sales.Customer Relations• Consulting in internal tracking tools use (advertisers/publishers)• Technical support to sales representatives/account managers in the trading negotiation• Management of key accounts portfolio : Toysrus, Europcar, Orange, FDJeux, Rueducommerce,...Operational Management• Recommendation/Development/Validation of tracking systems on advertisers' websites (Fixed/Mobile devices)• Fixation of internal/third party tracking issues• Statistics analysis, multi-channels deduplication rules management• Set up of remunerations models/support of accounting departmentProject Management• Exchange project : Sharing of tracking knowledge with co-workers (Poland - 2 weeks)• Training on internal processes/tracking toolsThis position needs strictness and attention, with an environment under pressure. The main assigned tasks evoluate among requests which are initiated by key accounts customers, sales representatives/account managers, and publishers networks.A double skill in IT and web marketing in an international context (vocal & written exchanges regularly in English). Show less

    • Tmc régie

      Oct 2013 - May 2015
      Traffic manager

      Operational Management• Set up of in-stream video/tracking on advertising campaigns (TV Streaming Replay)• Broadcasting/Fixation of technical issues on 4 screens : Desktop/Mobile/Tablet/IPTV• Management of campaigns assessments/statistics reports/forecast inventory/Invoicing follow-up• Daily Monitoring/Analysis/Optimization of campaigns broadcastCustomer Relations/Project Management• Technical/Audience recommendations and support to sales representatives/media sales agencies• Feasibility study with providers on ad-formats integrations: Skins, Rich-media, Out-stream video Show less

    • Tf1 publicité

      Jun 2015 - now

      Operational Management• Publicity broadcasting on the 1st TV Streaming Replay platform in France - Over 80M commercials/month• Premium advertisers portfolio : Colgate-Palmolive, LVMH, Unilever, Danone, Chanel, Ford, Volkswagen...• Ad-campaigns programming spread to digital content of 4 TV channels : TF1/TMC/NT1/HD1• Integration of new innovative ad-formats : Mastheads, video interstitials, player skinsCustomer Relations/Project Management• Monitoring/Optimization/Troubleshooting of programmatic campaigns on connected TV (IPTV)• Running of 1st party/3rd party DMP targeted ad-campaigns• Certification/Benchmarking of ad-serving/ad-viewability partners : MOAT/IAS/Celtra• Processes Creation/Team training : Programming on YouTube channels (Finder Studios MCN) Show less

      • Ad operations Specialist - Project manager

        Jan 2020 - now
      • Traffic Manager

        Jun 2015 - Jan 2020
  • Licenses & Certifications

    • Web analytics via google analytics

      Training center "show me your data" certified google analytics
      May 2013
      View certificate certificate
    • Formation référencement, e-marketing, réseaux sociaux, et e-mailing

      Dawan
      Oct 2017
      View certificate certificate
    • Certification google analytics - individual qualification

      Google
      Jul 2019
      View certificate certificate
  • Volunteer Experience

    • Organizer

      Issued by Meetup
      MeetupAssociated with Guillaume ROGGERO
    • Marauder - Help Homeless people

      Issued by Croix-Rouge française on Oct 2010
      Croix-Rouge françaiseAssociated with Guillaume ROGGERO