Dag Bennett

Experience

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  Young and Laramore

  Jan 1986 - Jan 1997

  Director of Client Services
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  Procter & Gamble

  Mar 1986 - Oct 1987

  Brand Supervisor

  Marketing Research department with responsibility for food brands such as Duncan Hines and Pringles

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  Fair Trade Links

  Jan 1990 - Jan 2001

  Managing Director

  I managed a consultancy that worked with Eastern European businesses in following the fall of the Berlin wall to help them cope with incoming competition. This effort was mostly about helping small companies find markets abroad, especially in Europe.

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  London South Bank University

  Jan 1995 - now

  Reader in marketing
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  Ehrenberg Centre for Research in Marketing

  Jan 2007 - now

  Director

  The Ehrenberg Centre's mission is to develop and disseminate scientific marketing knowledge. Our research aims to uncover law-like patterns and relationships and then build empirically grounded their to explain and predict. The emphasis on the laws of marketing that hold over time and accross markets around the world distinguishes our work.Through our corporate sponsorship program we give companies access to a multimillion dollar program of marketing R&D which is supported by the world's leading marketers. Show less