Dag Bennett

Dag Bennett

Director of Client Services

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location of Dag BennettGreater London, England, United Kingdom

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  • Timeline

  • About me

    Director of Ehrenberg Centre for Research in Marketing

  • Education

    • Indiana University - Kelley School of Business

      1984 - 1986
      MBA International business, Marketing

      Activities and Societies: International Club

    • London South Bank University

      2002 - 2005
      PhD Marketing Reader

      Activities and Societies: Royal Geographic Society Royal Academy

    • Norwegian School of Economics (NHH)

      1981 - 1982
      SØ Economics
    • Carleton College

      1979 - 1983
      BA Economics
  • Experience

    • Young and Laramore

      Jan 1986 - Jan 1997
      Director of Client Services
    • Procter & Gamble

      Mar 1986 - Oct 1987
      Brand Supervisor

      Marketing Research department with responsibility for food brands such as Duncan Hines and Pringles

    • Fair Trade Links

      Jan 1990 - Jan 2001
      Managing Director

      I managed a consultancy that worked with Eastern European businesses in following the fall of the Berlin wall to help them cope with incoming competition. This effort was mostly about helping small companies find markets abroad, especially in Europe.

    • London South Bank University

      Jan 1995 - now
      Reader in marketing
    • Ehrenberg Centre for Research in Marketing

      Jan 2007 - now
      Director

      The Ehrenberg Centre's mission is to develop and disseminate scientific marketing knowledge. Our research aims to uncover law-like patterns and relationships and then build empirically grounded their to explain and predict. The emphasis on the laws of marketing that hold over time and accross markets around the world distinguishes our work.Through our corporate sponsorship program we give companies access to a multimillion dollar program of marketing R&D which is supported by the world's leading marketers. Show less

  • Licenses & Certifications

    • Chartered Institute of Marketing

      Chartered Institute of Marketing