Abdul Jibran

Experience

• 

  Google

  Oct 2007 - Oct 2024

  • Strategic Incident Management: Spearheaded the Ads Urgent program, acting as Incident Manager for high-stakes escalations involving Legal, PR, and User Safety, resulting in reduced response times and enhanced risk mitigation.• Program Optimization: Championed key strategic initiatives such as developing complex prioritization models & the automation of escalation routing resulting in optimized operational workflows like vendor partnerships.• Data-Driven Decision Making: Collaborated with Analytics to design and launch the Ads Urgent metrics dashboard, delivering real-time insights that informed critical decision-making processes.• Process Innovation: Transformed the Post-Mortems process for understanding root causes for high-risk escalations with automated solutions, significantly improving workflow efficiency and learning outcomes. Show less • Cross-Functional Leadership: Led the T&S Ads Coronavirus Enforcement initiative, collaborating with Legal, Product, and Policy teams; recognized by CEO Sundar Pichai for exemplary contributions to compliance.• Policy Development: Innovated enforcement policies for Misrepresentation through data-driven pilots and strategic guideline creation, addressing complex compliance challenges effectively.• Political Ads Strategy: Developed and refined enforcement processes for political advertisements, leading to enhanced compliance metrics and quality control during pivotal election cycles. Show less • Visionary Leadership: Articulated strategic visions for the Ads Anti-Phishing team, fostering a culture of excellence and accountability, resulting in overall decrease in phishing incidents.• High-Impact Initiatives: Managed cross-product initiatives combating phishing, driving projects that received global recognition for innovative solutions.• Reporting Excellence: Produced and presented comprehensive reports to leadership, enhancing transparency and supporting strategic decisions.• Training and Development: Designed and executed training programs for vendors, boosting compliance and operational efficiency through well-defined guidelines and quality checks. Show less • Compliance Leadership: Led initiatives ensuring Ad compliance with Google’s policies, collaborating with engineering teams on automation tools that reduced overall fraud revenue and increased safe revenue.• Policy Innovation: Actively contributed to the development of new policy guidelines addressing high-impact egregious violations, significantly reducing risk exposure.• Audit and Compliance Oversight: Conducted comprehensive audits of third-party tools against Google’s Terms & Conditions, ensuring robust compliance and operational integrity. Show less

  • Senior Program Manager, Escalations, Ads, Trust & Safety

    Jan 2021 - Oct 2024

  • Enforcement Specialist, Ads, Trust & Safety

    Aug 2017 - Dec 2020

  • Anti-Phishing Lead & Vendor Management, Ads, Trust & Safety

    Jan 2015 - Jul 2017

  • Operational Risk Analyst & 3rd Party Compliance Auditor, Ads, Trust & Safety

    Jan 2011 - Dec 2015

  • Business Analyst & Marketing Specialist

    Oct 2007 - Jan 2011